Mark Ruppel Email & Phone Number

Toronto

Toronto

Capital C merged with kbs+

Toronto

ExperienceStrategic client & inter agency leadership, annual brand planning, Project Management including budget & profit management and supervision & training of direct report.Key Accomplishments - Led the development and execution of the Dove Women AP & Personal Wash 2014 Integrated strategic communications plan that included Experiential events, In-store Media, POS & Display in the grocery & drug channels as well as Direct to Home communication & Sampling. - Managed the creation & execution of an integrated consumer campaign for Clover Leaf to drive consumers to their website for new recipes. The campaign included; radio, billboard, in-store media, email and social media & influencers. The campaigned convinced consumers to increase their tuna purchases resulting in a sales increase of 12%.

Toronto

Experience:Strategic account development, daily account management including client contact, program budget & profit management, leadership & supervision of the Quadrant Marketing Procter & Gamble account team in the creation and execution of business projects.Key Accomplishment:- Led and managed the account team in the establishment & execution of 20+ brand projects each month across the Pet Care, Home Care & Family Care business categories working with 14 different brand clients. All projects were delivered on time & on client budget.

Toronto

Experience:Strategic leadership and daily account management including interface with clients, supervision & training of junior staff, preparation of budgets, quarterly forecasts and management reports. Led and oversaw execution of client projects with internal creative, interactive, CRM and production teams.Key Accomplishment:- Developed and executed an integrated 360° new product communication plan that included multiple consumer touch points (Website, Banners ads, Social Media, In-store sampling events, FSI, In-store communications shelf ads, coupons, floor graphics).The plan delivered exceptional results with retail distribution achieving 80% ACV after 8 weeks and 1st quarter share & volume results exceeding brand objectives and expectations.

The company I worked for was Canadian Home Products prior to it being purchased by ConAgra Foods.Experience:Strategic marketing planning & development, advertising, merchandising, new product introductions, interaction with the sales organization and brand P&L responsibility.Key Accomplishment:- Conceived and managed the creation of a new product usage focused marketing campaign that included TV & print creative, new package graphics and in store merchandising that drove record brand share growth, sales $ and shipments.

The company I worked for was L&F Canada prior to it being purchased by Reckitt and Coleman.Experience:Marketing plan development & execution, interface with internal resources, communication agencies and preparation of annual business review, budgets and forecastsKey Accomplishment:- Managed one of the company’s most successful brand groups (Minwax interior stains) and created and launched many innovative TV & Print advertising campaigns that resulted in double digit growth over 3 years.