Mark Sadler Email & Phone Number

Bainbridge, North Yorkshire

Lead a busy team responsible for delivering external and internal communications at the Yorkshire Dales National Park Authority, the body responsible for conserving and enhancing the natural beauty, wildlife and cultural heritage of the Yorkshire Dales and for promoting opportunities for the public understanding and enjoyment of its special qualities. • Developed an improved approach to digital communications which now see's the Authority's website welcome around 2.4 m users a year. Social following is now over 350,000 with reach regularly over 1m people a week driven by consistently creative and engaging content. • Enjoy a strong working relationship with local, regional and national journalists, producers and presenters, regularly securing excellent media coverage across broadcast, digital and print. • Devised and Implemented an Authority wide 5-year communications strategy that is succeeding in delivering strong reach and engagement for core communications within our target audiences. • Invited by the BBC Academy to deliver the keynote address at the BBC Local Radio festival in 2020

Leeds

Communications Manager at Yorkshire 2019, organisers of the UCI Road World Cycling Championships, one of the largest global sporting events of 2019. A record-breaking 329 million people in 124 countries tuned in, with global viewing figures increasing 31%, year on year.• Responsible for delivering a broad range of external communications in the build up to, and during, the championships.• Organised a number of successful pre-championship media events, working closely with local, regional and national media.• Authored an official commentary guide for UK and International Broadcasters.• Worked alongside multi agency partners on event crisis communications, acting as silver communications lead during championship week.• Provided regional, national and international media with insight into Yorkshire-wide community involvement and engagement.

Milton Keynes, United Kingdom

Regional Managing Editor at Global, Europe’s largest radio company and home to some of the most popular UK radio stations including Heart, Capital, Smooth and LBC. • Responsible for the output of 'Heart' across the East of England including all editorial content, commercial content origination, brand management, marketing, talent development and news output.• Delivered six successive quarters of audience growth across the East in 2016 and delivered record listening figures at one of the UKs largest regional stations, Heart Four Counties.• Project managed the successful rebrand of a number of local radio stations to Heart, engaging key local influencers and clients with the migration strategy, delivering positive press coverage and devising a successful 100-day street marketing campaign.• Help to raise over £400,000 through imaginative regional fund-raising ideas and initiatives for Global’s Make Some Noise, as well as working with CRUK promoting their hugely successful events and fund-raising initiatives.

County Dublin, Ireland

Group Programme Director at what was previously UTV Media PLC, now Wireless Group, one of the largest radio operators in Ireland. • Responsible for the output of all UTV's radio brands in the Republic of Ireland, with specific responsibility for devising and implementing a new content strategy, brand position and marketing strategy for Dublin’s Q102• Created a number of award-winning content-based solutions for existing and prospective clients for on-air and online. Nominated for an industry award for charity work. • Successfully led a large, Dublin based team, in addition to providing strategic support and direction to the company’s market leading brands across the Country

London, United Kingdom

Joined MTV Networks in London as Head of Music for the five MTV branded channels, rising to become Vice President for all its music channels three years later. • Leadership and editorial responsibilities for the nine individual channels that made-up MTV Networks UK and Ireland.• A key member of the senior management team that helped the network enjoy its most successful year ever in 2003.• Devised and implemented MTV’s music programming strategy.

United Kingdom

Joined the Capital Radio Group in May 1993 as Breakfast Producer at BRMB in Birmingham rising to ultimately become Assistant Brand Programme Director for Capital FM in 2001.• Responsible for the output of BRMB, then Power FM, Ocean FM, Southern FM and Invicta FM across the South of England including editorial and commercial content origination, brand management, marketing, and talent development.• Achieved record audience growth at each site and successfully launched new Breakfast Shows at Southern FM, Power FM and Ocean FM.• Created a number of award-winning sponsorship and promotional ideas for clients, including an award-winning branded entertainment programme hosted by Neil Fox.

Milton Keynes, United Kingdom