• Branding and positioning of hotel property• Guest facing, revenue driving content (packages, promotions, programs, etc.)• Manage content on hotel website, social media channels and serve as hotel brand manager• Manage the development and oversee creative agencies on all print, digital collateral (e.g. websites, e-mail marketing, advertising, 3rd party listings, collateral, etc.)• Lead the development of annual marketing plans, marketing budgets, and owner presentations• Drive accountability with department managers and teams to ensure they stay on track with annual goals• Adhere to annual budgets and oversee monthly expenses to ensure accurate forecasting aligned with projected revenues; work with hotel leadership and accounting team to reconcile expenses on a monthly basis• Oversee print advertising and promotion schedules to ensure artwork and deliverables are completed on time• Manage vendor relationships including, but not limited to: printing, creative design and photography• Partner with the PR agency to generate compelling programming to appeal to the transient guest as well as media.

Prime Events Group, LLC is a brand experience consultancy which provides sponsorship sales and merchandising services to sports & entertainment organizations. We partner with top regional properties to develop unique brand experience and sales strategies that meet or exceed consumer expectations.Our expertise reaches well beyond sponsorship sales and advertising into the realms of identity and environmental design, online and new media development, brand strategy, audience research, and social media marketing.We work with our clients to create exceptional customer service experiences that align people, infrastructure, and processes into a coordinated brand effort.

Lead sales & marketing professional for the Walla Walla Sweets, and Yakima Valley Pippins baseball teams (wallawallasweets.com, pippinsbaseball.com). Responsible for writing sponsorship proposals, tracking sales, contract fulfillment, client relations, fan-experience programming, graphic design & production, website management, social media marketing, video production, copywriting, vendor management, and market research.

Led an award-winning team of seven creative professionals, with a budget of $1.2 million dollars, in the transitional execution of a 14-branch marketing program. Responsible for budgeting, philanthropy and sponsorship development, strategic planning, deposit products team oversight, and quality service cycle programming.

Triggers Gun Auction sells firearms from estates and private sellers to a nationwide audience of pre-qualified gun buyers. As a Federally licensed firearms auction house, we can manage the sale and disposition of auction items from receipt of consignment all the way through to delivery. Our public sales on the nation’s largest live and timed auction network (Proxibid.com) effectively eliminates nuisance bidding (bidding without the intent to purchase), and the burden of wading through thousands of auto-relisted, initial-high-price items. The majority of our auctions are absolute. But whenever an item of distinction merits reserve pricing, we always start at the reserve. Our monthly schedule of new auctions is designed to keep things interesting for buyers, and speed things along for our sellers (many of whom are trying to close estates).

Developed in-depth market research and strategic plan that led to profitable launch of package website service for small and rural hospitals. Designed project priority management system to shorten turnaround times on client-requested development projects. Facilitated organization of software development team dedicated to creation of a healthcare web portal system connecting patients to personal electronic health records.

Managed successful training, sales, and marketing programs for the Coffey business development team. Spearheaded acquisition of Salesforce.com customer relationship management (CRM) system to shorten selling cycles, and improve ROI analysis. Directed budgeting, planning, and implementation of national strategic marketing program that produced quality client leads and elevated consumer brand awareness.

Responsible for hospital-wide alignment of marketing programs with strategic business objectives. Designed first successful redesign of Memorial’s primary website. Managed successful $400,000 direct-mail CRM program for maximum service-line ROI. Other successes included writing and directing award-winning series of television spots, and designing award-winning donor recognition wall for North Star Lodge Cancer Care Center.

Successfully managed year-over-year advertising sales growth of client list for Good Fruit Grower Magazine. Designed and managed profitable client advertising sales program for The National Hummer Club’s Azimuth Magazine. Often called on by clients to design space advertisements for magazine insertion.

Designed award-winning print advertisements, broadcast media campaigns, and collateral materials for clients including Yakima Valley Wine Growers Association, Pioneer Bank, Yakima Valley Memorial Hospital, Central Washington Home Builders Association, and the Yakima Sun Kings CBA basketball team.

Sole proprietor of regional graphic design and event marketing studio. Primarily focused on identity graphics, print collateral, and event production. Worked with many satisfied clients including Heritage College, Team Birke Ski Education Foundation, the Yakima Sun Kings CBA basketball team, and the Coeur d’Alene Regatta.

Responsible for providing commercial printing clients with design consulting, price estimates and paper sample information. Last positioned as in-house service bureau and pre-press manager over team of 5 production specialists.

Hired to design monthly editorial columns, feature spreads, and manage all pre-press production. Also responsible for tutoring editorial and administrative staff in the use of graphic design software.