Mark Saperstein Email & Phone Number

Atlanta, Ga, Us

New York, Ny, Us

Menlo Park, Ca, Us

Bloomington, Illinois, Us

• Collaboration with User Experience teams and the business to evolve the user experience and develop content direction, supporting the team through content authoring, content audits, and quality assurance• Content creation for UX designs and adhere to cross-channel content strategy and consistent application of copy standards/guidelines across UX efforts• Use established content strategies, best practices, standards and guidelines to deliver the final copy for UX solutions and documents• Author content for multiple products on multiple platforms, including native mobile apps and responsive web sites• Coordinate with multi-disciplinary design teams to develop new processes, documentation, and artifacts to create consistency and efficiencies for the organization

Dallas, Tx, Us

• Reviews, writes, and manages content business/technical/design requirements• Ensures all customer-facing material is implemented correctly and efficiently and defects are completed per SLA timelines • Implements web content via a Content Management System• Analyzes existing business processes, design and implementation of streamlined processes and leading client organizations in the identification, planning and implementation of business process solutions• Works across multiple IT organizations/functions on business strategies and functional/business architectures• Interfaces with clients and other IT organizations as a subject matter expert on business processes

Marietta, Ga, Us

• Oversees, authors and manages web content and feeds • Sources and licenses content from copywriters authors and other sources• Moderation and curation of content• Adjusts criteria and monitoring to optimize content to changing business and industry climate• Updates, adapts and deploys pre-existing content • Interfaces with designers and developers

Atlanta, Ga, Us

● Developed content strategies for sales and marketing pages of a major ecommerce site● Audited content to identify gaps and quality● Supported authors in content creation and adherence to policies and style guides● Worked with stakeholders to define requirements, action plans and success metrics● Adapted old pages for use with new designs● Coordinated activities with in-house IAs, UX experts, designers and developers as well as the external agency● Updated, edited and maintained style and policy guides● Worked with Legal to define requirements and edit / approve content● Maintained SharePoint site● Built pages with TeamSite● Evaluated newly-created pages for SEO quality

Suwanee, Georgia, Us

● Various marketing, communications and content-marketing programs● Strategy, writing, design and management of online and traditional communications initiatives● Creation of websites, corporate identity, landing pages, presentation graphics, training materials, email campaigns, PR and more● Regular use of Adobe Creative Suite, HTML (hand-coding and with editors), Content Management and Marketing Automation systems (Constant Contact, eTrigue and more), Microsoft Office and others

● Providing strategy, writing, design and management of online and print programs to several small to medium-sized businesses● Typical projects include marketing communications, website design, content strategy, content writing, email marketing, SEO optimization, advertising, collateral, corporate ID, sales materials, presentation graphics, trade show materials and more

Boston, Ma, Us

● Responsible for nearly all communications activities including websites, email, collateral, video, sales materials, events and more● Provided strategy, development and content for numerous corporate sites, partner sites and intranets● Worked directly with senior management, stakeholders, department heads and staff to define goals and develop action plans● Established and enforced guides used to maintain consistency and messaging● Managed SEO programs● Developed communications to launch and support numerous services, divisions and branches in the US and overseas● Oversaw multi-million-dollar budgets, complex timelines and in-house teams of as many as 10 fulltime professionals● Selected and directed vendors, consultants and other external resources providing communications and design services

● Responsible for all marketing and communications programs● Oversaw the creation of corporate ID, collateral, websites, advertising (online and print), direct mail, email campaigns case studies, press materials, presentation graphics, events materials and more● Authored and oversaw the creation of website content● Operated SEO programs● Selected and directed internal staff, external agencies and freelancers● Oversaw budgets, project schedules and work assignments

Bachelor'S Degree, Design And Visual Communications, General

Certificate, Search Engine Marketing

Certificate, Creative Concepts