Mark Bisson Email & Phone Number

Elyria, Ohio, US

Redefined and implemented the Power Assist and Custom Mobility product category vision and aligned stakeholders around the vision for the category: developed, communicated, and implemented a comprehensive, five-year strategic category plan which included competitive strategy development, pricing analysis, sales/revenue forecasts, new product launches, and.

New Brunswick, NJ, US

• Formulated pricing, discount, and channel strategy leadership for $1.2B Spine and Sports Medicine North American franchises, launching 31 new products and line extensions and leading team of 3 marketing managers.
• Increased revenue $4M via leveraging artificial intelligence (AI) technology, incorporating data science algorithm output into existing business tools in tandem with internal core competencies enabling better informed.
• Boosted Early Intervention (Pharmaceutical) average sell price (ASP) 4.29% by introducing use of building customer personas and developing formal process to capture market and internal insights via in-depth interviews.
• Devised meaningful pricing strategies by constructing market-based analytics dashboard identifying key market trends and business dynamics.

New Brunswick, NJ, US

• Drove global strategy and commercialization of $224M Spine Biomaterial and VBA portfolio, delivering combined annual growth rate (CAGR) of 4.0%, outperforming remaining spine platform solutions experiencing -5.32% CAGR.
• Boosted US cell-based matrices market share from 10% in FY 2016 to 47% in FY 2018 by recreating Biomaterial portfolio market models, along with revenue, unit, pricing, and forecast models.
• Built strong partnership with key US strategic alliance partners, establishing unified strategy of new product launches yielding $156M incremental revenue over 3 years.

Lincoln, Nebraska, US

• Designed and advocated new product solution strategy for Fall Management line and reversed year-over-year negative revenue and market share trends.
• Initiated 5-year strategic plan improving annual revenue growth rates by 13% - 17% per year.
• Consolidated Stanley Healthcare brand name product line with cost reductions of 7.3% by devising brand management program that eliminated complexities of multiple brand and product names due to acquisitions.
• Identified and launched cloud-based technology offerings and drove joint venture partnerships to pursue additional $1B addressable market opportunities.

Amsterdam, Noord-Holland, NL

• Guided 60+ cardiac care products through product life cycles, growing product portfolio revenue from $16.9M to $31.7M.
• Met hospital and EMS market needs via launching 12 new product offerings and enhancing 15 existing products, generating higher customer satisfaction and product quality levels.
• Improved gross margins from 51% in FY 2009 to 55% in 2011 through launch of 2-year cost saving initiative.
• Doubled annual advance life system (ALS) patient monitor battery revenue by $4.5M with introduction of 2-year replacement recommendation to customers.
• Enhanced EMS customer experience and clinical diagnostic of patient electrocardiogram (ECG) signal quality by cultivating holistic system approach through root cause analysis.

Amsterdam, Noord-Holland, NL

• Steered cross-functional team identifying EMS market service requirements through qualitative and quantitative market research, and conjoint analysis to offer new service solutions, yielding 57% increase of.
• Increased warranty service agreement conversion revenue $2.9M in FY 2007 by creating warranty conversion lead generation program.

Stamford, CT, US

• Overhauled and launched Healthcare IT Summit with 30.24% increased margins and 73% higher participation levels over previous business model.
• Implemented strategic sales plan, expanded partnerships with leading industry organizations including GPOs, payer and provider organizations, and DHHS, reversing negative trending to profitable position.

Stamford, CT, US

• Directed 12 senior sales staff in North America and Europe, achieving additional sales up to 29.82%, implementing dashboard management program, and re-engineered pipeline and forecasting systems resulting in 93%.

• Recruited and supervised 12-person sales team, partnering with operational, clinical, and financial personnel, yielding sales of $21M and 41% increase of gross margins.
• Designed “hunter / farmer” sales model, introducing liaisons utilizing team of RNs, resulting in average increase of 30% in targeted markets within 90 days.

Bs, Information Systems

International Mba, Quantitative Analysis

Kotler Certified Marketing Manager