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Experienced B2C marketing expert skilled in driving customer acquisition and retention through data-driven solutions. Adept at crafting brand stories, with a track record of over 15 years in developing lead-generation funnels, establishing brands, and increasing brand awareness in diverse industries such as healthcare staffing, animal health, retail, and eCommerce. Excels in constructing innovative marketing strategies and leveraging emerging technologies to align marketing efforts with business objectives.Digital Marketing Strategy & Execution, B2B & B2C Lead Generation, Go-to-Market (GTM) Strategy & Execution, Cross-Functional Team Leadership, Segmented / Targeted Marketing, Budgeting / P&L Responsibility, Product Marketing Strategy, Partnership & Business Development, Market Research & Analytics, Brand Strategy, Database Segmentation, Sourcing & Negotiation
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Director Of Digital MarketingAmerican Medical Staffing Apr 2024 - PresentTimonium, Maryland, Us -
Senior Brand ManagerAmn Healthcare Jan 2022 - Apr 2024Dallas, Tx, UsBrand lead for six Nurse and two Allied healthcare staffing brands. Manage a team of 10 reports. Efforts focus on the acquisition and retention of Nurse and Allied clinicians via digital channels such as brand sites (SEO), Salesforce database, PPC, programmatic display, job boards, paid and organic social, marketing automation, email campaigns, SMS text, and referrals. The goal is to acquire, activate, and retain a consistent and growing supply of clinicians for placement on travel assignments. -Spearhead the brand evolution of each of AMN’s Nursing and Allied brands. Centralize the brand’s lead generation strategy and communication cadence and mix around the clinician-facing value proposition.-Partner with BU stakeholders (operations, recruitment, and sales) in developing and executing ad-hoc campaigns for MSP customer(s) to drive increased clinician supply of specific specialties for placement. - Orchestrate and execute annually up to 15-20 campaigns across all touch points of the clinician journey (acquisition, nurturing, or reactivation).-Perform consistent market scanning to identify and pilot novel mar tech solutions. Solutions range from experiential gifting to customized J/D video platforms. - Identify opportunities and risks to the brand(s) by performing ongoing marketing research to monitor the supply of clinicians by speciality and geography. Utilize research in lead generation efforts to build micro targeted campaigns. - Manage and optimize a ~$18M+ annual marketing support budget with finance partners. -
Brand ManagerAmn Healthcare Aug 2018 - Feb 2022Dallas, Tx, UsBrand manager for industry-leading Allied healthcare staffing brands. Managed a team of one direct and eight indirect reports. -Oversaw and managed the lead generation efforts for the Allied brands. Aligned brands towards respective key UVP to differentiate offerings in a crowded market. -Developed and led various lead-generation campaigns in response to the shifting demands of key MSP clients. o Campaigns were targeted at the micro-level (geo/discipline) to increase penetration in a crowded digital field. - Formulated and launched a digital calendaring solution for recruiters and recruitment specialists that amplify the connect rate between recruiters and clinicians and decrease clinician cycle time. - Coordinated with the BI team in developing market segmentation strategies of each brand’s historical database within Salesforce to create segments that are internally homogenous and externally heterogeneous.- Collaborated with cross-departmental teams in developing strategies such as job board APIs and Salesforce enhancements for 1:1 SMS texting, which enables the faster and more accurate qualification of leads.- Standardized new marketing dashboards (Qlik & PBI) with BI team. Goal to provide a 360 view of the marketing funnel. - Oversaw the development and design of lead generation mass email and marketing automation via Pardot. -Served as the marketing lead for the purchase and integration efforts of Advanced Medical into the AMN portfolio.
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Product ManagerVca Feb 2016 - Aug 2018Los Angeles, Ca, UsManaged the private label anti-parasite, dermatological, and anti-inflammatory portfolio (Vethical) and the branded anti-parasite portfolio. The portfolios consist of 40 unique brands for a ~$2.5B annual revenue provider of companion animal healthcare services.• Led the brand development, strategy, and product roadmaps of all private label products and branded anti-parasites.• Ensured products aligned with business objectives for the category and medical recommendations for the field by collaborating with key internal and external stakeholders, including business and medical leaders.• Successfully implemented private label and branded anti-parasite marketing campaigns at an average of 5-7 per year. • Drove brand awareness, activation, and retention by designing and executing a segmented trigger-based email, postcard, and video marketing program for current and non-clients in conjunction with internal/external partners. Customized products, communication, and cadence by utilizing client segmentation data along with client and patient level identifying characteristics.• Coordinated efforts for the co-marketing of national cross-channel initiatives ranging from single-product to multi-product campaigns focused on impacting the client and patient relationship before, during, and after client visits.• Overhauled, planned, and successfully launched a new gamified employee incentive program for all 670 VCA domestic hospitals.• Identified opportunities and risks to the portfolios by performing ongoing marketing research to monitor industry trends.• Established and maintained relationships with six industry-leading companion animal pharmaceutical manufacturers.• Authored and lead all product trainings as well as composed technical communications and directives (SOP/BRD) regarding portfolio strategy and processes. -
Senior Marketing ManagerHawke Media Aug 2015 - Jan 2016Santa Monica, California, UsOversaw all agency marketing and inbound lead generation for the digital marketing agency specializing in eCommerce brands. Developed, executed, and maintained an inbound lead generation sales funnel for the agency. • Established B2B lead generation models that targeted Small Businesses in collaboration with key department leaders.• Standardized lead nurturing and scoring of all 6,500+ marketing qualified leads by launching a new CRM software and marketing automation system.• Drove planning, implementation, and management of all digital outreach, including PPC, social media, and retargeting on all digital platforms.• Focused content creation on thought leadership and SEO optimization. • Increased agency exposure by garnering placements in industry-leading publications and websites.• Sourced, cultivated, and developed partnership marketing opportunities.• Monitored and quantified marketing efforts by developing a reporting dashboard and accompanying key performance indicators (KPI). -
Full Time Mba StudentPepperdine University Graziadio School Of Business And Management Aug 2013 - Apr 2015Los Angeles, Ca, Us -
Senior Marketing ManagerUltra Stores, Inc. Apr 2012 - Jun 2013Promoted to Senior Marketing Manager to lead brand strategy for the $140M fine jewelry retailer. Managed a team of 6 direct and 3 indirect reports, leading the day-to-day marketing strategy and promotional cadence for 200 stores across the US. Executed brand development through a marketing mix of merchandising, pricing, advertising, and store experience.• Managed the $4.5M marketing budget with a strict ROI-based prioritization of projects.• Sourced, negotiated, and managed an $800,000 annual outdoor media spend.• Negotiated and executed purchases and logistical distribution of marketing collateral as the head buyer.• Collaborated with internal and external stakeholders on the development and execution of digital strategy initiatives.• Served as the main point-of-contact and brand representative to multiple external marketing and creative agencies. -
Marketing ManagerUltra Stores, Inc. Feb 2009 - Apr 2012Led all regional and local marketing efforts for the organization, including developing, sourcing, and implementing local marketing initiatives to increase awareness and encourage brand trial. Supported the Chief Marketing Officer with establishing and maintaining multiple agency relationships.• Conducted all marketing statistical analysis, synthesized quantifiable metrics, and communicated insights to the executive leadership team.• Established category specific KPIs that were utilized to create actionable strategy.• Composed corporate and regional marketing directives, which detailed brand and local promotional strategy.• Coordinated with outside agencies to engineer digital video content marketing strategy.
Chris Marks Skills
Chris Marks Education Details
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Pepperdine Graziadio Business SchoolEntrepreneurship -
Gia (Gemological Institute Of America)Gemology
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Miami UniversityMarketing
Frequently Asked Questions about Chris Marks
What company does Chris Marks work for?
Chris Marks works for American Medical Staffing
What is Chris Marks's role at the current company?
Chris Marks's current role is Director of Digital Marketing.
What is Chris Marks's email address?
Chris Marks's email address is ma****@****hio.edu
What is Chris Marks's direct phone number?
Chris Marks's direct phone number is +184752*****
What schools did Chris Marks attend?
Chris Marks attended Pepperdine Graziadio Business School, Gia (Gemological Institute Of America), Miami University.
What are some of Chris Marks's interests?
Chris Marks has interest in Social Services, Economic Empowerment, Politics, Environment, Poverty Alleviation, Running, Eating Sandwiches, Chicago Cubs.
What skills is Chris Marks known for?
Chris Marks has skills like Marketing, Direct Marketing, Social Media Marketing, Marketing Strategy, Sales, Advertising, Marketing Communications, Brand Management, Social Media, Budgets, Customer Service, Retail.
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