Chris Marks Email & Phone Number

Timonium, Maryland, US

Dallas, TX, US

Brand lead for six Nurse and two Allied healthcare staffing brands. Manage a team of 10 reports. Efforts focus on the acquisition and retention of Nurse and Allied clinicians via digital channels such as brand sites (SEO), Salesforce database, PPC, programmatic display, job boards, paid and organic social, marketing automation, email campaigns, SMS text.

Dallas, TX, US

Brand manager for industry-leading Allied healthcare staffing brands. Managed a team of one direct and eight indirect reports. -Oversaw and managed the lead generation efforts for the Allied brands. Aligned brands towards respective key UVP to differentiate offerings in a crowded market. -Developed and led various lead-generation campaigns in response to.

Los Angeles, CA, US

• Managed the private label anti-parasite, dermatological, and anti-inflammatory portfolio (Vethical) and the branded anti-parasite portfolio. The portfolios consist of 40 unique brands for a ~$2.5B annual revenue.
• Led the brand development, strategy, and product roadmaps of all private label products and branded anti-parasites.
• Ensured products aligned with business objectives for the category and medical recommendations for the field by collaborating with key internal and external stakeholders, including business and medical leaders.
• Successfully implemented private label and branded anti-parasite marketing campaigns at an average of 5-7 per year.
• Drove brand awareness, activation, and retention by designing and executing a segmented trigger-based email, postcard, and video marketing program for current and non-clients in conjunction with internal/external.
• Coordinated efforts for the co-marketing of national cross-channel initiatives ranging from single-product to multi-product campaigns focused on impacting the client and patient relationship before, during, and after.

Santa Monica, California, US

• Oversaw all agency marketing and inbound lead generation for the digital marketing agency specializing in eCommerce brands. Developed, executed, and maintained an inbound lead generation sales funnel for the agency.
• Established B2B lead generation models that targeted Small Businesses in collaboration with key department leaders.
• Standardized lead nurturing and scoring of all 6,500+ marketing qualified leads by launching a new CRM software and marketing automation system.
• Drove planning, implementation, and management of all digital outreach, including PPC, social media, and retargeting on all digital platforms.
• Focused content creation on thought leadership and SEO optimization.
• Increased agency exposure by garnering placements in industry-leading publications and websites.

Los Angeles, CA, US

• Promoted to Senior Marketing Manager to lead brand strategy for the $140M fine jewelry retailer. Managed a team of 6 direct and 3 indirect reports, leading the day-to-day marketing strategy and promotional cadence for.
• Managed the $4.5M marketing budget with a strict ROI-based prioritization of projects.
• Sourced, negotiated, and managed an $800,000 annual outdoor media spend.
• Negotiated and executed purchases and logistical distribution of marketing collateral as the head buyer.
• Collaborated with internal and external stakeholders on the development and execution of digital strategy initiatives.
• Served as the main point-of-contact and brand representative to multiple external marketing and creative agencies.

• Led all regional and local marketing efforts for the organization, including developing, sourcing, and implementing local marketing initiatives to increase awareness and encourage brand trial. Supported the Chief.
• Conducted all marketing statistical analysis, synthesized quantifiable metrics, and communicated insights to the executive leadership team.
• Established category specific KPIs that were utilized to create actionable strategy.
• Composed corporate and regional marketing directives, which detailed brand and local promotional strategy.
• Coordinated with outside agencies to engineer digital video content marketing strategy.

Master Of Business Administration (M.B.A.), Entrepreneurship

Graduate Diamonds, Gemology

Bachelor’S Degree, Marketing