Mark Schefermann Email & Phone Number

Johannesburg, Gp, Za

South Africa

South Africa

Lucky Beard is a next generation business at the intersection of consultancy, accelerator and creative services. We assist organizations ranging from start-ups to large multi-nationals in identifying inefficiencies and accelerating innovation through disruptive business strategy, product design, experience design and innovative technology solutions to solve modern business problems. Both operationally and for their customers. We pride ourselves in forming meaningful strategic and long-term partnerships where we are able to future proof businesses through our proprietary approach to solutions-focused experience design, branding and technical implementations. We have a proprietary agile approach that allows for rapid, cost effective innovation that shifts the industries we work in from incumbent to challenger, ensuring the future of businesses and thousands of employees.Lucky Beard offers digital product design, development and product ideation, Lucky Beard is at the intersection consultancy, agency and technology – by being able to present creatively disruptive solutions. It is core to our DNA, it has not happened through the merger of different skill sets through acquisition but has been an organic way of thinking since inception.www.luckybeard.com

South Africa

I strive to always "start with the WHY"​ and focus on the real insights that lead to an effective strategy regardless of the channel or distribution method. I endeavour to always become a trusted advisor when I work with any brand or client, no hidden agendas only their best interests at heart. I ultimately become an extension of their team and focus on building long-term relationships. The advertising and marketing game is changing at a rapid rate and there is no "next big thing"​, every day there is something new and consumers'​ ease and rate of adoption has never been higher. An organisations ability and agility to adapt to this constantly changing environment will determine their future success. No longer are your traditional competitors the ones you should be watching or focusing your energy on, disruptive organisations with innovative technology are the ones that will be stealing your market share in the near future. For any marketing or strategy consulting requirements please don't hesitate to get in touch.

Johannesburg Area, South Africa

My role is to ensure that every output from Base2 is strategic and aligned to the original objectives. As a team we are constantly trying to see how we can challenge the industry status quo and innovate the way we do things. My key focus is on collaboration and integration amongst these teams. I live by this Charles Darwin quote: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." Our ability and agility to adapt change will be our biggest competitive advantage.

Bryanston, The Cresent

My passion is strategy and showing how digital can open new opportunities for clients. My role is to come up with ideas and strategies that push brands for maximum exposure and return through digital communication and engagement, utilising the correct tools and channels for campaigns. Well conceived digital strategies and campaigns will push brands ever forward in the consciousness of their audiences and lead to long lasting adoption, advocacy and allow them to forge individual relationships with their audiences.I work extremely closely with the entire team and the clients to ensure the strategies that we propose always meet the objectives and reach the correct target audience on the relevant digital channel. I always strive to see how we can integrate campaigns with traditional media and "extend the story" into the online space and ultimately increase the ROI.

Honours, B Com Marketing Management

Activities and Societies: I run the Volunteers and Charity work at FNB Home Loans. I have experience with SharePoint Designer, Adobe.

B Com Marketing Management, B Com Marketing Management

· B Com Marketing Management Honours Certificate; · Integrating Social Media and Marketing Initiatives Certificate