Mark Scrimenti Email & Phone Number

Evanston, Il, Us

Vivid Path: Strategic Operations for Sustainable GrowthIf your creative services or SaaS business needs a proven partner to build the leadership, infrastructure, and culture required for long-term sustainable growth and profitability, Vivid Path can help.We specialize in helping founder-led agencies and software companies:Level up leadership performance for a values-aligned, self-sustaining team.Build scalable systems and processes for steady growth and profitability.Optimize culture and alignment to attract and retain top talent.With a holistic approach to operations, we deliver meaningful improvements within 90 days and guide you to a self-sustaining business that runs without you in two years.

Atlanta, Ga, Us

As the only certified System & Soul coach in the Chicago metro area, I specialize in implementing operational frameworks for scaling and growth. By combining high-leverage structural and strategic work with dynamic culture and leadership coaching, I help companies build sustainable organizations that prioritize profitability with purpose for long-term value and impact.

Bay Area, California, Us

Leadership coach, strategic advisor, consultant, and fractional operator for funded tech startups across the globe. Particular focus to date on compensation, performance evaluation, and leadership development.

Madison, Wi, Us

In my role as a fractional COO at Netconcepts, I led the operational transformation of a growing Digital Marketing and SEO agency. By bringing clarity and structure to the organization, redefining job functions, and implementing standard operating procedures, I guided the company through a successful transition to a new business model. This included hiring and coaching members of the leadership team, implementing a new project management system, and establishing regular alignment cadences with an EOS foundation. Additionally, I integrated an outsourced overseas production team, resulting in a stable new team and culture, a significant reduction in client churn, and strong growth momentum.

Evanston, Illinois, Us

• Developed and executed a new sustainable business model and go-to-market strategy for an early-stage soccer-focused social enterprise.• Managed production of the company's first mini soccer pitch prototype and planned a city-wide soccer tournament with partner organizations.• Expanded relationships with manufacturers, strategic partners, and potential investors to drive growth.

Denver, Colorado, Us

• Guided early stage search engine startup in defining product vision and go-to-market strategies.• Managed global team of developers, project managers, and designers.• Collaborated with CMO on brand identity and marketing strategy.• Explored funding options to support company growth.• Launched our first auxiliary product.

Chicago, Illinois, Us

Led a critical technical and organizational transition for this healthcare SaaS startup, paving the way for future business growth: • Hired a new, more effective offshore development team to replace the existing team • Effected a successful handoff between the teams on a short timeframe • Analyzed the viability of the company's SaaS product and recommended re-engineering it for scalability • Created a new product roadmap and led the re-engineering initiative • Implemented the Agile-Scrum framework internally to align product management with engineering • Enhanced client success function to maintain support for existing beta users while implementing a feedback mechanism that fed into the product backlog • Analyzed and redesigned key business processes for shorter, more predictable cycle times, critical to closing more sales

Chicago, Il, Us

• Advised CEO/executive team on personnel management, compensation and incentives, tactical operations, and communication • Provided leadership coaching and feedback, execution assistance as necessary

Chicago, Il, Us

Led day-to-day operations for Mbira, a B2C and B2B ecommerce platform company that also runs multiple online retail businesses in the musical instruments/music gear space including zZounds.com: • With P&L responsibility, drove over $100 million in sales growth, from 8 to 9 figures, sustaining ~15-20% YoY growth from 2010-2018Increased profitability >3x through continuous testing, improvement, and optimization of systems, processes, targeting, offers, and messaging: • Expanded and optimized financing program, marketing, promotions, product composition, and CX, while keeping bad debt in check • Halved CAC via increased customer retention, repeat buying rates, AOVs (>2x), and WoM advertising • Created operational efficiencies, reduced discounting and returns, and continuously improved conversion rates and product margins across channels Led company-wide strategic planning and goal-setting: • Refined business strategy and developed roadmap & KPIs for all business functions• Conducted extensive Jobs-to-be-Done customer research and analysis, yielding critical strategic insight for sales growth, profit optimization, and new customer acquisition Led team of 120+ including Ops, Project Management, Product Management, Digital Marketing, HR, Facilities, and Call Center of ~90 employees• Hired, coached, and mentored cohesive, high-performing leadership team of five director-level reports • Improved call center productivity and efficiency, answering 85% of all calls within 20 seconds with < 2% abandons • Rebuilt website, mobile-first, to improve CX across all devices, reduce tech debt, and create single code base efficiency

Chicago, Il, Us

Led organizational restructuring and company turnaround: • Implemented Agile-Scrum process and tools + Lean methodology to systematize strategic planning, prioritization & resource allocation across all business functions • Served as first Scrum Master • Wrote user stories & detailed technical requirements and developed wireframes for front- & back-end features• Reversed downward sales trend by developing, testing, implementing, and refining innovative new growth strategy Recruited, hired, mentored, and coached diverse cross-functional talent to get the right people in the right seats:• Built inhouse product management team to ensure consistent delivery of quality, scalable ecommerce software• Integrated existing teams to build full-service, inhouse digital marketing team; produced original video, written & visual content for all channels; performed all SEO, SEM, & data science tasks inhouse; earned reputation as most creative, collaborative, and effective retail partner to industry's most iconic brands & influencersAnalyzed call center operations; re-engineered systems, processes, teams, training, metrics, compensation, etc.: • Increased net gp/call & calls/hr• Improved employee retention & satisfaction• Reduced turnover and U/I costs ~5x• Maintained yearly employee & customer satisfaction ratings in the high 90sBuilt a strong data-driven culture with robust testing, measurement, & analytics infrastructure• Drove continuous improvement of conversion funnel and UX, enabling future profitability & growth • Defined & aligned KPIs across teamsDeveloped and implemented innovative financing program to make our best products affordable to more customers:• Implemented advanced models to scale the program & control bad debtRewrote employee handbook, standardized HR policies & procedures and developed a robust benefits package; authored key organizational vision & strategy documents including vision & mission statement, core values & brand positioning

Chicago, Il, Us

Led creative, content production, catalog production, direct marketing, merchandising, advertising, and affiliate marketing efforts• Directed zZounds website redesign, resulting in double-digit lift in net sales in split-testing vs. old design• Maintained and enhanced SEO & SEM dominance for long-tail keywords• Redesigned catalog production process; produced four 156 page catalogs, each with circulation over 500,000, faster and with fewer errors• Ran multimillion dollar affiliate marketing programs as well as sponsorships, partnerships, giveaways, contests, and advertising• Led the industry's late adoption and transition from print to digital advertising; developed ad sales strategy and media kit; monetized content site through ad revenues; developed paid ad placement tech infrastructure and program for retail sites; worked with vendors to adopt to new digital formats• Hired and managed F/T content producers; recruited and managed expert reviewer network; crowdsourced strategic SEO functions; developed content strategy, editorial policy, SEO writing guidelines and training for Gearwire, a leading online music gear magazine• Redesigned video and content production processes and upgraded video production technology, resulting in greater efficiency and productivity, at peak capacity sustaining an average of 15 new posts/day • Customized Drupal to optimize for technical SEO; maintained top rankings on strategic keywords• Managed acquisition of large samples and loops library and e-commerce site; site profitable within three-year target timeframe

Chicago, Il, Us

• Analyzed and documented key business processes and technical infrastructure including end-to-end order processing flow, systems backup and data storage, catalog production process, and select call center functions • Built extensive documentation wiki combining hundreds of pages of original and repurposed content—structured, organized, and labeled for search and usability• Managed critical knowledge transfer upon departure of chief systems architect, ensuring business continuity and smooth transition to new technical team• Developed semi-automated, wiki-based process and ticketing system for bug reporting, feature requests, etc.

Founded and ran a digital marketing agency offering integrated web design and development, content strategy and production, SEO, and copy writing services, focused primarily on solopreneurs, artists, small businesses, and nonprofits: • Designed and developed eCommerce websites• Planned and project-managed the development and launch of multiple large corporate intranet sites • Responsible for information architecture, content strategy and production, data migration, content owner training, and promotion• Designed UX/UI for online B2B pharmaceuticals application; managed beta testing; developed and executed go-to-market strategy• Wrote print and digital copy for multiple ad agencies with emphasis on SEO-friendly marketing copy for the Web• Developed and executed integrated marketing campaigns for diverse clients including in education, healthcare, technology, and the non-profit sphere• Grew 10x in revenues in 3 years

Salt was an online community/social media site connecting mission-driven member organizations with local volunteers seeking service opportunities, news, and values-aligned community. Featuring a searchable database of community profiles and events, the platform also included a monthly magazine, blog, discussion forums, event calendars, and a custom-built content management system for member communities.• Conceived, designed, and coded front- and back-end UX • Served as magazine Editor-in-Chief and regular contributor, blogger, and community manager• Drove community growth and active member numbers, maintaining a small but highly devoted core user base• Developed partnerships with other sites and compatible, mission-driven organizations to increase impact, reach, and member networking opportunities• Delivered monthly magazine content for four years straight• Recruited and managed volunteer staff of four

FleetXchange was the leading B2B eCommerce exchange and online knowledge-sharing platform for truck fleet and maintenance managers, based on patented dynamic planning and natural language parsing technology. • Designed and spec’d site features and back-end tools to build first vertical portal of its kind• Developed and executed content strategy and standards guides for team of writers • Led content team to deliver industry news, discussion topics, and member programming seven days/week, 365 days/year• Led team of indexers to build industry’s most robust collective knowledge library • Built, managed, and grew thriving professional member community• Created new revenue streams by developing and selling advertising packages and sponsorships • Developed and administered integrated marketing campaigns that drove awareness and increased registration rates• Managed partnerships with other content providers to add value and improve customer experience • Led acquisition integration effort when AmeriQuest purchased FleetXchange from Neodesic, ensuring a smooth transition

Ba, English Literature With Minor In Philosophy

Master'S, Professional Writing

Product Strategy