Independent consultancy and training company designed to support courageous leaders and organisations to navigate the complexity of these times. I partner with organisations of all kinds - for profit, not for profit, NGO’s, foundations, and community organisations to grow place-based regenerative cultures.My work extends across two main areas:1) Designing participatory learning experiences for creative leaders who are ready to lead courageously within their community and… Show more Independent consultancy and training company designed to support courageous leaders and organisations to navigate the complexity of these times. I partner with organisations of all kinds - for profit, not for profit, NGO’s, foundations, and community organisations to grow place-based regenerative cultures.My work extends across two main areas:1) Designing participatory learning experiences for creative leaders who are ready to lead courageously within their community and organisation. Guide and co-initiator of Becoming Crew - supporting leaders to cultivate their individual and collective capacities to navigate mysterious times, to become active participants in co-creating the emerging future and grow life-sustaining communities and cultures in the places they call home.Co-creator of Festival of Fearlessness - a multi day learning experiences for place-based leaders to support systems shift.2) Catalysing diverse and complex collaborations to deliver systems change so that we can grow a regenerative culture.Strategic management of ‘Common Ground’ for Active Communities in Birmingham & Solihull. The programme brought together multiple partners across the place system with grassroots organisations and individuals to explore the role of reclaiming ‘common’ space within communities to support civic participation and physical activity.Working with senior leaders within the family of Areas of Outstanding Natural Beauty to co-create a new strategy that enables each of the 46 organisations to adapt to become more inclusive and open to all. Navigating complex stakeholder relationships to co-create a new brand - National Landscapes (launching November 2023) that create a new and powerful place-based landscape designation for the AONB familyTo get involved in a Becoming Crew learning adventure head to -> https://www.becomingcrew.com/Or get in touch to explore how we might build a regenerative, life-sustaining culture together. Show less

The Wild Network is a collective impact organisation seeking to rewild childhood. Despite the overwhelming evidence of the benefits of Wild Time, most of us find it hard to get enough of it. Our work to change this has been based on the development of new, smarter interventions, collaborations and ideas that show how Wild Time (time spent outdoors in a natural environment) can be an integral part of modern life in families, schools and communities.I developed and led the… Show more The Wild Network is a collective impact organisation seeking to rewild childhood. Despite the overwhelming evidence of the benefits of Wild Time, most of us find it hard to get enough of it. Our work to change this has been based on the development of new, smarter interventions, collaborations and ideas that show how Wild Time (time spent outdoors in a natural environment) can be an integral part of modern life in families, schools and communities.I developed and led the following initiatives:● Leading and directing the organisation through its start-up phase, developing funding and 3-year strategies.● Scaling the impact of interventions such as the film Project Wild Thing to an audience in excess of 1.3 million people.● Developing new technological interventions such as Wild Time app and Wild Time Learning platform; generating over 1 million hours of Wild Time.● Building and maintaining relationships with over 2,000 organisational partners from multiple sectors.● Developing new creative approaches to overcoming the barriers to Wild Time and using them to grow a unique and engaged online community.● Applying action-learning and co-creation innovation processes to this issue through the Wild Labs programme.● Growing awareness of the issue through Keynote speaking engagements. Show less

Challenger brand consultancy, working with organisations prepared to change things, shake up the status quo and make a difference. Supporting brands looking to place purpose and meaning at the heart of their business strategy. The work we do is inspired by the principle of fieldwork - testing and learning to make better ideas come to life more quickly. We believe that the best ideas don’t live in offices which is why we work in inspiring places, where the best ideas live to test, learn… Show more Challenger brand consultancy, working with organisations prepared to change things, shake up the status quo and make a difference. Supporting brands looking to place purpose and meaning at the heart of their business strategy. The work we do is inspired by the principle of fieldwork - testing and learning to make better ideas come to life more quickly. We believe that the best ideas don’t live in offices which is why we work in inspiring places, where the best ideas live to test, learn and explore new ways of doing things.Working with clients from a variety of sectors and through consultancy, training, coaching, mentoring and speaking help them innovate better and faster and transform the way their brand does things.1 - Brand Purpose - helping your brand stand out from the crowd by placing meaning at the heart of what you do.2 - Brand Strategy - establishing new strategies for growth and for optimising your brand.3 - Brand Culture - helping you create a winning culture in your organisation with a strong internal brand that empowers your people.4 - Brand Storytelling - working with you to tell your story effectively to compete with bigger competitors with big budgets.5 - Brand Innovation - developing a culture of creativity and ideas using 'play' as a medium to bring better ideas to life more quickly. Show less

I was accountable for the global brand strategy of the Virgin ‘mother’ brand and responsible for providing strategic direction gained through consumer insight to ensure that the brand was continually enhanced and developed. I provided direction to 200 Virgin businesses in multiple market sectors and 5 continents and maintained Virgin’s status as one of the world’s most respected brands. I championed the special culture that makes the Virgin brand unique and helped bring the Virgin… Show more I was accountable for the global brand strategy of the Virgin ‘mother’ brand and responsible for providing strategic direction gained through consumer insight to ensure that the brand was continually enhanced and developed. I provided direction to 200 Virgin businesses in multiple market sectors and 5 continents and maintained Virgin’s status as one of the world’s most respected brands. I championed the special culture that makes the Virgin brand unique and helped bring the Virgin brand to life in ways that engaged and enthused the 50,000 global workforce. I supported the expansion of the Virgin brand into new territories and business sectors whilst ensuring that Virgin's unique purpose and point of view was consistently expressed.I made the first change to the Virgin brand values for over a decade to ensure that the principles of sustainability were embedded deeply into the Virgin brand. I worked with sustainability teams across the group to transform approaches and engage staff around our sustainability vision. Show less

I supported the new business development and commercial teams at a number of multi-national organisations by providing strategic direction on a range of marketing and commercial strategies. I enabled clients to bring ideas to life more quickly, prototyping and deploying rebranding programmes in short timescales.

Development of product development strategy to ensure that the Virgin Trains brand experience was transformed. Responsible for the specification and delivery of the customer facing elements of the biggest new trains order in the UK since the second world war and ensuring that these Pendolino and Voyager trains met the needs of consumers.