Working with senior leaders across the Endeavour Group business (Dan Murphy’s, BWS and EDx), driving and leading digital transformation projects, partnership activities and initiatives to optimise and grow the sale of liquor through online channels.

Cellarmasters is Australia's leading online and direct wine retailer. As part of the Endevour Drinks (ED), with a rich, 30 year history, connecting celebrated winemakers and growers to Australia's wine drinking community.As the eCommerce Specialist, it was my role to lead, facilitate and optimise the trading of the Cellarmasters website to meet and exceed revenue, gross margin and conversion rate targets. A diverse, fast-paced and tactical role, ensuring that Cellarmasters delivers a rich, engaging, memorable and compelling online customer experience, every-time.It was my duty to configure, maintain and optimise the website for search visibility (SEO), merchandise, user-experience (UX), site navigation (IA) to drive greater engagement and conversions. In addition, I manage all web analytics, SEO reporting, including the setup and maintenance of internal reporting and dashboards.On a daily basis I work collaboratively with the wider Digital Marketing team to coordinate campaign calendars, implement innovative improvements across the site and test hypothesis (A/B and Multivariate testing). I also assist the broader Marketing teams (Direct Marketing, Call Centre, Subscription Services (Wine Plans), Acquisition and Partnerships) to leverage new technology and take advantage of online opportunities to meet key strategic business goals.

First is a leading digital performance agency delivering expert SEM, SEO, CRO, eCommerce, Digital Strategy, Web Development, Social Media and Online Brand Management.Responsibilities include; Conversion rate optimisation (CRO), Online brand and reputation management, Managing branded online content, SEM (Bing & Google), SEO (site audits, Google Local, technical review/recommendations, off-site/on-site recommendations, IA, UI & UX), Web analytics reporting (Google Analytics, CrazyEgg, Search Metrics etc.)Project Works include:- Detailed documentation on eCommerce Integration for Google Analytics- Google Local Optimisation- Content, SEO & CRO Audits- IA, UI & UX testing and implementation- Reconsideration requests for Google Search manual & algorithmic penaltiesClients include;- Opera Australia (SEO + Content)- Menulog (SEO)- Eat Now (SEO, UX & CRO + Content)- Fuji Xerox (CRO)- Fiji Airways (SEO, UX + Content)- LaserSight (PPC, SEO, Content + UX)- PetCircle (SEO)I also assisted with our sister company 3Di, Digital Media Sales. Managing & updating our acquisition (affiliate) websites (greatsites.com.au, greatsites.co.nz & greatoffers.com.au), optimising display advertising (Google Adsense), SEM, data and lead quality.

Zadro Communications is a full service agency, specialising in strategic integrated communications, with its office located in Surry Hills, Sydney.Responsibilities include a range of digital marketing, design and project managing duties.Developing, designing and delivering a range of email marketing solutions, using the latest programs and adhering to global best practices.Contributing to the development and execution of website content and SEO strategies, required for specific client needs and for Zadro Communications. This includes managing CMS's, providing content updates, optimising for SEO, UX/UI, widgets, and social integration.Looking after both content and performance across a wide range of social media channels including Facebook, Twitter, Instagram and Pinterest.Working closely with the senior graphic designer to design websites/website proposals, HTML newsletters, social media and print collateral.Executing the design component of all external reports, proposals and pitch documents for Zadro Communications.

The Starlight Children's Foundation is a global children's charity. I worked from the Australian head office based in St Leonards, Sydney. At Starlight I progressed through 3 key roles including the Online Marketing Assistant, Digital Marketing Coordinator and the Web Marketing Specialist.As the Online Marketing Assistant my key roles and responsibilities included:- Managing and developing social media channels (Facebook, Twitter and Blog)- Managing the execution of eComms (eDM Campaigns, Newsletters and Appeals)- Updating and managing the Starlight corporate website with weekly updates through the CMS- Updating, managing and editing the database (including building target lists for eDM campaigns)As the Digital Marketing Coordinator i was responsible for:- Managing and organising all website content and updates- Developing and delivering the overarching eComms strategy- Developing, sending and reporting on all eComm communications (by campaign delivery)- Managing and reporting on all digital activities and metrics (online donations via campaigns)Then, as the Web Marketing Specialist;- Managing and developing the overarching digital strategy in conjunction with key advisers- Developing short term fixes to bring web capabilities in line with immediate business requirements (setting up & developing campaign microsites with integrated payment facilities for national campaigns)- Managing key digital agency relationships (web development, PPC, and social media)- Developing a digital roadmap to overhaul the current website and addressing key limitations