Mark Serpa
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Mark Serpa Email & Phone Number

eCommerce Trading Manager - Partner Sites at BWS
Location: Greater Sydney Area, Australia 8 work roles 3 schools
1 work email found @first.com.au 2 phones found area 180 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email m****@first.com.au
Direct phone (180) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
BWS
Role
eCommerce Trading Manager - Partner Sites
Location
Greater Sydney Area, Australia
Company size

Who is Mark Serpa? Overview

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Quick answer

Mark Serpa is listed as eCommerce Trading Manager - Partner Sites at BWS, a with 1552 employees, based in Greater Sydney Area, Australia. AeroLeads shows a work email signal at first.com.au, phone signal with area code 180, and a matched LinkedIn profile for Mark Serpa.

Mark Serpa previously worked as eCommerce & Digital Marketing Manager at Cellarmasters and Digital Channel Manager at Laithwaites Wine. Mark Serpa holds Certificate Iv Web Technologies (Design & Development) from The Northern Sydney Institute Of Tafe.

Company email context

Email format at BWS

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{first}.{last}@first.com.au
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AeroLeads found 1 current-domain work email signal for Mark Serpa. Compare company email patterns before reaching out.

Profile bio

About Mark Serpa

Mark Serpa is a eCommerce Trading Manager - Partner Sites at BWS. He possess expertise in digital marketing, email marketing, social media marketing, marketing, sem and 17 more skills. He is proficient in Spanish. Colleagues describe him as "Mark is a considered and diligent on-line and social channel communicator. He possesses good knowledge of Community messaging, web traffic building and analytics. He is approachable and thoughtful in his interactions. He is strong creatively, which is demonstrated in his written work and page design concepts. He also is experienced in on-line tracking analysis and reporting."

Listed skills include Digital Marketing, Email Marketing, Social Media Marketing, Marketing, and 18 others.

Current workplace

Mark Serpa's current company

Company context helps verify the profile and gives searchers a useful next step.

BWS
Bws
eCommerce Trading Manager - Partner Sites
sydney, new south wales, australia
Website
Employees
1552
AeroLeads page
8 roles

Mark Serpa work experience

A career timeline built from the work history available for this profile.

Ecommerce Trading Manager - Partner Sites

Current
Bws

Working with senior leaders across the Endeavour Group business (Dan Murphy’s, BWS and EDx), driving and leading digital transformation projects, partnership activities and initiatives to optimise and grow the sale of liquor through online channels.

Aug 2020 - Present

Ecommerce & Digital Marketing Manager

Cellarmasters

Surry Hills, Sydney

May 2018 - Aug 2020

Digital Channel Manager

Sydney, Australia

Oct 2017 - May 2018

Ecommerce Specialist

Cellarmasters

Sydney, Australia

Cellarmasters is Australia's leading online and direct wine retailer. As part of the Endevour Drinks (ED), with a rich, 30 year history, connecting celebrated winemakers and growers to Australia's wine drinking community.As the eCommerce Specialist, it was my role to lead, facilitate and optimise the trading of the Cellarmasters website to meet and exceed revenue, gross margin and conversion rate targets. A diverse, fast-paced and tactical role, ensuring that Cellarmasters delivers a rich, engaging, memorable and compelling online customer experience, every-time.It was my duty to configure, maintain and optimise the website for search visibility (SEO), merchandise, user-experience (UX), site navigation (IA) to drive greater engagement and conversions. In addition, I manage all web analytics, SEO reporting, including the setup and maintenance of internal reporting and dashboards.On a daily basis I work collaboratively with the wider Digital Marketing team to coordinate campaign calendars, implement innovative improvements across the site and test hypothesis (A/B and Multivariate testing). I also assist the broader Marketing teams (Direct Marketing, Call Centre, Subscription Services (Wine Plans), Acquisition and Partnerships) to leverage new technology and take advantage of online opportunities to meet key strategic business goals.

Jul 2016 - Oct 2017

Senior Digital Marketing Consultant

70-72 Commonwealth St, Surry Hills, Nsw 2010, Australia

First is a leading digital performance agency delivering expert SEM, SEO, CRO, eCommerce, Digital Strategy, Web Development, Social Media and Online Brand Management.Responsibilities include; Conversion rate optimisation (CRO), Online brand and reputation management, Managing branded online content, SEM (Bing & Google), SEO (site audits, Google Local, technical review/recommendations, off-site/on-site recommendations, IA, UI & UX), Web analytics reporting (Google Analytics, CrazyEgg, Search Metrics etc.)Project Works include:- Detailed documentation on eCommerce Integration for Google Analytics- Google Local Optimisation- Content, SEO & CRO Audits- IA, UI & UX testing and implementation- Reconsideration requests for Google Search manual & algorithmic penaltiesClients include;- Opera Australia (SEO + Content)- Menulog (SEO)- Eat Now (SEO, UX & CRO + Content)- Fuji Xerox (CRO)- Fiji Airways (SEO, UX + Content)- LaserSight (PPC, SEO, Content + UX)- PetCircle (SEO)I also assisted with our sister company 3Di, Digital Media Sales. Managing & updating our acquisition (affiliate) websites (greatsites.com.au, greatsites.co.nz & greatoffers.com.au), optimising display advertising (Google Adsense), SEM, data and lead quality.

Sep 2013 - Jul 2016

Digital And Design Coordinator

227 Commonwealth St, Surry Hills

Zadro Communications is a full service agency, specialising in strategic integrated communications, with its office located in Surry Hills, Sydney.Responsibilities include a range of digital marketing, design and project managing duties.Developing, designing and delivering a range of email marketing solutions, using the latest programs and adhering to global best practices.Contributing to the development and execution of website content and SEO strategies, required for specific client needs and for Zadro Communications. This includes managing CMS's, providing content updates, optimising for SEO, UX/UI, widgets, and social integration.Looking after both content and performance across a wide range of social media channels including Facebook, Twitter, Instagram and Pinterest.Working closely with the senior graphic designer to design websites/website proposals, HTML newsletters, social media and print collateral.Executing the design component of all external reports, proposals and pitch documents for Zadro Communications.

Apr 2013 - Sep 2013

Web Marketing Specialist

Sydney, Australia

The Starlight Children's Foundation is a global children's charity. I worked from the Australian head office based in St Leonards, Sydney. At Starlight I progressed through 3 key roles including the Online Marketing Assistant, Digital Marketing Coordinator and the Web Marketing Specialist.As the Online Marketing Assistant my key roles and responsibilities included:- Managing and developing social media channels (Facebook, Twitter and Blog)- Managing the execution of eComms (eDM Campaigns, Newsletters and Appeals)- Updating and managing the Starlight corporate website with weekly updates through the CMS- Updating, managing and editing the database (including building target lists for eDM campaigns)As the Digital Marketing Coordinator i was responsible for:- Managing and organising all website content and updates- Developing and delivering the overarching eComms strategy- Developing, sending and reporting on all eComm communications (by campaign delivery)- Managing and reporting on all digital activities and metrics (online donations via campaigns)Then, as the Web Marketing Specialist;- Managing and developing the overarching digital strategy in conjunction with key advisers- Developing short term fixes to bring web capabilities in line with immediate business requirements (setting up & developing campaign microsites with integrated payment facilities for national campaigns)- Managing key digital agency relationships (web development, PPC, and social media)- Developing a digital roadmap to overhaul the current website and addressing key limitations

Jun 2010 - Apr 2013

Supervisor

Ramsgate Rsl
Nov 2003 - Sep 2010
Team & coworkers

Colleagues at BWS

Other employees you can reach at bws.com.au. View company contacts for 1552 employees →

3 education records

Mark Serpa education

Business - Advanced Diploma, Marketing

FAQ

Frequently asked questions about Mark Serpa

Quick answers generated from the profile data available on this page.

What company does Mark Serpa work for?

Mark Serpa works for BWS.

What is Mark Serpa's role at BWS?

Mark Serpa is listed as eCommerce Trading Manager - Partner Sites at BWS.

What is Mark Serpa's email address?

AeroLeads has found 1 work email signal at @first.com.au for Mark Serpa at BWS.

What is Mark Serpa's phone number?

AeroLeads has found 2 phone signal(s) with area code 180 for Mark Serpa at BWS.

Where is Mark Serpa based?

Mark Serpa is based in Greater Sydney Area, Australia while working with BWS.

What companies has Mark Serpa worked for?

Mark Serpa has worked for Bws, Cellarmasters, Laithwaites Wine, First Rate, and Zadro Communications.

Who are Mark Serpa's colleagues at BWS?

Mark Serpa's colleagues at BWS include Esther Tarei-Tunui, Heather Mcclellan, Chelsea Mills, Sebastian Villanueva, and Michele Hissey.

How can I contact Mark Serpa?

You can use AeroLeads to view verified contact signals for Mark Serpa at BWS, including work email, phone, and LinkedIn data when available.

What schools did Mark Serpa attend?

Mark Serpa holds Certificate Iv Web Technologies (Design & Development) from The Northern Sydney Institute Of Tafe.

What skills is Mark Serpa known for?

Mark Serpa is listed with skills including Digital Marketing, Email Marketing, Social Media Marketing, Marketing, Sem, Online Advertising, Seo, and Web Analytics.

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