Senior Digital Marketing Consultant
70-72 Commonwealth St, Surry Hills, Nsw 2010, Australia
First is a leading digital performance agency delivering expert SEM, SEO, CRO, eCommerce, Digital Strategy, Web Development, Social Media and Online Brand Management.Responsibilities include; Conversion rate optimisation (CRO), Online brand and reputation management, Managing branded online content, SEM (Bing & Google), SEO (site audits, Google Local, technical review/recommendations, off-site/on-site recommendations, IA, UI & UX), Web analytics reporting (Google Analytics, CrazyEgg, Search Metrics etc.)Project Works include:- Detailed documentation on eCommerce Integration for Google Analytics- Google Local Optimisation- Content, SEO & CRO Audits- IA, UI & UX testing and implementation- Reconsideration requests for Google Search manual & algorithmic penaltiesClients include;- Opera Australia (SEO + Content)- Menulog (SEO)- Eat Now (SEO, UX & CRO + Content)- Fuji Xerox (CRO)- Fiji Airways (SEO, UX + Content)- LaserSight (PPC, SEO, Content + UX)- PetCircle (SEO)I also assisted with our sister company 3Di, Digital Media Sales. Managing & updating our acquisition (affiliate) websites (greatsites.com.au, greatsites.co.nz & greatoffers.com.au), optimising display advertising (Google Adsense), SEM, data and lead quality.