Mark Shaffer Email and Phone Number
Mark Shaffer work email
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Mark Shaffer personal email
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With over 25 years of experience in marketing, analytics, business planning, finance, and strategy, I am a Vice President, Marketing & Analytics at AMA Insurance, a leading provider of innovative and affordable insurance solutions for physicians. I lead a team of professionals who are responsible for all aspects of marketing, marketing technology, and analytics, from customer acquisition and brand strategy to website development and predictive modeling.I have a proven track record of creating and executing strategies that align with the corporate vision, drive market share growth and profitable outcomes, leveraging actionable analytics to optimize performance and efficiency. I have also built and automated new capabilities for the enterprise, using cutting-edge tools and technologies such as Snowflake, Power BI, Alteryx, and Python. I am passionate about delivering value to our customers, stakeholders, and employees, and fostering a culture of innovation, collaboration, and excellence.
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Vice President, Analytics & MarketingAma Insurance Jan 2023 - PresentChicago, Il, Us• Responsible for all Marketing (Customer Acquisition, Brand Strategy, Content & Creative), Marketing Technology (Website Development, CRM, Marketing Automation, Snowflake, ETL), and Analytics (Media Mix, Predictive Modeling, Alteryx and Power BI).
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Director, Analytics & MarketingAma Insurance Oct 2019 - Jan 2023Chicago, Il, Us• Responsible for Customer Acquisition, Social Media, Creative, Content, & Website along with Analytic team capabilities.
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Director, AnalyticsAma Insurance Dec 2018 - Oct 2019Chicago, Il, Us• Lead Data Science, Customer Analytics, Business Intelligence, and Media Mix Optimization within AMA Insurance Agency.• Created the analytics team from the ground up. Implemented Snowflake, Power BI, Alteryx, and Python for a scalable modern analytics technology stack.
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Director, Market Planning & Spatial AnalyticsUlta Beauty Jul 2016 - Dec 2018Bolingbrook, Il, Us• Led the Data and Geographic Information System (GIS) team and Market Analytics team within the Ulta Growth and Development Division.• Implemented new store sales analysis and forecasting methodology, utilizing customer loyalty data, that resulted in a percentage error reduction of 13% for each new store location forecast.• Executive lead sponsor for ArcGIS Enterprise application. Powering mapping & visualization, analytics, and data management. • Conducted an analysis of customer sales by store and created a new forecasting methodology to correlate ecommerce-related sales, resulting in an increase in retail store and omnichannel revenue. -
Finance Director, Innovative Solutions & Digital Product MgmtWalgreens Apr 2014 - Jul 2016Deerfield, Il, Us• Evaluated labor utilization application which lead to the negotiation of new outsourced managed service contracts and reduced costs by 30%.• Utilized labor modeling analytics and techniques to optimize resource allocation and reduce labor costs. • Analyze and synthesize various data sources to explain drivers of business performance and inform both tactical and strategic decisions. -
Senior Manager, Digital Strategy & AnalyticsWalgreens Apr 2011 - Apr 2014Deerfield, Il, Us• Led planning and strategy for market growth, revenue generation, and customer segmentations that drove a $2.6B increase in revenue within 3 years.• Analyzed customer insights research, usage analytics and drove operational changes that resulted in $400M in additional mobile application prescription sales.• Managed digital and mobile analysis of online conversion, revenue, engagement, pricing, ad spend, social media usage, and customer behavior which drove over 5 million new ecommerce customers, and 20 million app downloads.
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Region Manager, Market Strategy, Corporate StrategyWalgreens Mar 2002 - Apr 2011Deerfield, Il, Us• Conducted market research, developed sales and revenue forecasts, and created growth plans for Walgreens’ primary and secondary business units and presented findings to the CEO and senior leadership teams. • Participated in business development efforts, including interviews, public speaking, and industry events.• Recruited to apply market strategy, insights, and analytics leadership to new, emerging digital and mobile business organization within Walgreens.
Mark Shaffer Skills
Mark Shaffer Education Details
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Depaul Driehaus College Of BusinessFinance -
North Central CollegeFinance
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North Central CollegeMathematics
Frequently Asked Questions about Mark Shaffer
What company does Mark Shaffer work for?
Mark Shaffer works for Ama Insurance
What is Mark Shaffer's role at the current company?
Mark Shaffer's current role is VP of Marketing & Analytics with expertise in Marketing Technology.
What is Mark Shaffer's email address?
Mark Shaffer's email address is mj****@****ail.com
What is Mark Shaffer's direct phone number?
Mark Shaffer's direct phone number is +184785*****
What schools did Mark Shaffer attend?
Mark Shaffer attended Depaul Driehaus College Of Business, North Central College, North Central College.
What are some of Mark Shaffer's interests?
Mark Shaffer has interest in Golf, Travel, Walleye Fishing, Reading.
What skills is Mark Shaffer known for?
Mark Shaffer has skills like Strategy, Leadership, Management, Analytics, Market Planning, Competitive Analysis, Market Research, Business Strategy, Strategic Planning, Marketing Strategy, Team Leadership, Mobile Devices.
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