Mark Shapiro Email & Phone Number

Boston, MA, US

Waltham, MA, US

Agile Product Marketing Group eliminates marketing defects that increase customer acquisition costs, and decrease sales velocity. We work with startups that target buyers of Enterprise SaaS, cybersecurity, and IoT products to deliver buyer insights and strategies that align sales, marketing, and product teams -enabling them to focus on the most profitable.

Waltham, MA, US

Notable Clients include: Conjur( acquired by CyberArk) Cryptzone (acquired by Cyxtera) Nyotron (Acquired by Acronis) Duality Technology (Garter Cool Vendor, RSA Innovation Sandbox ) NuCypher (Y Combinator, TechCrunch Spiffy), Oort (Mass Challenge, Dreamit ) Deliverables included: go-to-market, customer discovery, competitive analysis, buyer personas, sales.

Waltham, MA, US

Led company pivot strategy and rebrand. Created market segments based on use cases /jobs to be done. Analyzed, ranked, and validated top segments using customer discovery micro-campaign sprints resulting in 2400+ leads and initial pipeline. Created offerings tailored to target markets technology and aligned with the product roadmap. Delivered go-to-market.

Waltham, MA, US

Led turnaround resulting in acquisition by Perforce. Repositioned offerings as an enterprise-grade platform for code quality and security. led market expansion into cybersecurity and IoT markets. Implemented a "land and expand" go to market strategy, sales playbooks, overhauled marketing, and sales processes. Developed inbound and content, marketing.

Waltham, MA, US

Developed a pivot strategy for Reed Exhibitions’ security event portfolio. The project required strategic and tactical support to help launch the inaugural Connected Security Expo in April, 2016 a conference for physical/logical/IoT security. Created a Market Assessment and Competitive Analysis of global security events and designed the 2-day education.

Waltham, MA, US

Re-built and led Entrust product marketing function after Entrust was acquired by DataCard. Developed a. land & expand go-to-market strategy and messaging for a portfolio of digital certificate products, marketing campaigns, sales tools, and partner enablement kits

San Diego, California, US

Meyreuil, FR

Created product portfolio combining offerings from 3 acquisitions Led marketing efforts for Embedded Security Solutions (acquired from Apple ) providing innovative security from the chip to the cloud. Overseeing a portfolio of security offerings that provide the world’s fastest and most efficient protection of communications, data, and identities on.

Cupertino, California, US

AuthenTec acquired by ApplePackaged and positioned embedded security products portfolio ( IoT encryption toolkits, mobile VPN, Silicon IP, Digital Rights Management) for divestment( Acquired by INSIDE Secure) Biometric authentication technology retained for Apple Touch ID.

Melbourne, FL, US

Responsible for a portfolio of biometric authentication and encryption-based Embedded Security offerings that provide the world’s fastest and most efficient protection of communications, data, and identities on millions of devices ranging from smartphones to smart-meters, network routers to network storage, tablets to set-top boxes.

Denver, CO, US

Led product marketing for Cloud Identity Management Software to support targeted segmentation “plays”. Focused on transitioning marketing strategy from “early adopter” to “early majority” buyers

Basking Ridge, NJ, US

(Cybertrust acquired by Verizon ) Cloud services evangelist driving Global Strategy and Marketing for Identity Management business unit. Provided leadership in transforming business from customized services to portfolio of cloud-based "Identity as a Service" offerings. Security services lead for innovation “special ops” group focused on new offerings.

US

Led channel development and sales of digital certificate offerings, Built alliances with vendors offering hosting, SaaS, legal, healthcare and financial services.

US

(BeTrusted merged with Ubizen and TruSecure to form Cybertrust) Directed Global product management and marketing for identity management and digital certificate services. Managed direct-online sales and supported direct & in-direct sales channels.

Established Product Marketing function and built team at newly formed company. Aligned, rationalized and positioned product lines acquired from multiple IT security companies. Directed and executed inbound and outbound product marketing strategies.

• Managed marketing operations with responsibility for product marketing and marketing program management to support sales and corporate objectives. Encompassed 3 product lines and professional services. Managed.
• Developed Express SSL SaaS service offering to address gap in product offerings. Initial product launch resulted in 25% increase inlead activity and 10X ROI.
• Created lead management programs for pre-sales organization - led to more effective follow-up.
• Led Solutions Marketing efforts to bring to market best-of-breed secure business solutions.

• Managed SelectAccess web access management offering. Led marketing efforts to launch technology acquired from Nevex group as SelectAccess, Entered analyst magic quadrant rated as visionary.
• Product evangelist to position “ease-of-use “as key differentiator and major evaluation criteria among customers
• Developed ROI based sales program and suite of ROI tools, used for lead generation and trained sales on use in field
• Created Rapid Results pipeline acceleration offer – led to 6 wins ($1.5M+) within 30 days.
• Produced and managed US & EMEA seminar series – lead generation exceeded plan 20%.

• Responsible for overall company P& L new product development, lead generation, business development, major account sales for Medical Education Multi-Media Company. Led company transition from VHS Video to a provider of.
• Developed and licensed companies’ first private label on-line service.
• Identified and closed revenue generating advertising agreements with leading companies including P&G, Fidelity.
• Increased annual revenues by 30% and reduced marketing costs as percent of sales by 14%.
• Introduced “Newsalog” marketing device that improved sales, customer relationships and reduced marketing costs.

• Co-Founded Priorities branded Consumer Health Care Products- for the environmental treatment of allergies & asthma Responsible for marketing programs, business development, inside sales, and fulfillment
• Grew from $0- $5MM 25-person organization in 3 years.
• Developed opt-in relationship marketing programs –and added 5,000+ affiliates.
• Built retail sales programs with Walgreens and Kroger Pharmacies.
• Built Strategic alliances w/ Blue Cross Blue Shield, SmithKline, Kaiser Permanente, US Healthcare.

Bachelor Of Science (Bs)

Master Of Business Administration (Mba)