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TL;DR Buyer-Centric Marketing VP & Consultant w/ Chip-Cloud Experience @ Startups – F 50| Making Tech Easy to Understand and Buy to Avoid No Decision Losses and Lower Customer Acquisition Costs. Analytical and Creative Growth Architect: Launched dozens of products across Security, DevOps, API, Mobile, IoT, Media, Healthcare, Networking, and AI domains. Excels at finding new opportunities and previously hidden routes to market. Finds connections across technology ecosystems, use cases, people and process challenges to segment markets and identify best-fit buyers.Technology and Storytelling Chops: Not intimated by new technologies, with unique ability to quickly grasp concepts and dive into the bits and bytes with engineering. Translates product features to develop credible, relevant, and impactful narratives that communicate business and technical value using easily understood language that’s not oversimplified.Buyer-Centric Sales Enabler: Experienced seller and presenter from front-line discovery to C-suite and strives to be an indispensable trusted advisor to the sales team. Skilled at dissecting enterprise buyer journeys and developing content, tools, training to overcome objections, de-risk purchases, and avoid “no decision losses. Player/Coach Leadership: Cross-functional multi-tool marketing leader and” doer” -from strategy to execution. A pragmatic educator, relationship builder, and team-focused collaborator without a monopoly on good ideas who enjoys guiding and challenging others to learn, grow, and succeed. Agile Shift-Left Approach: Pre-launch GTM testing to reduce customer acquisition costs, keep teams focused, optimize resources, produce content cost-effectively, and avoid expensive marketing mistakes #MARKETING STUFF I DO WELL #Go-To-Market Strategy#CustomerDiscovery#MarketValidation#Competitive Analysis and #Market analysis#Messaging & #Positioning#Product Launch#Sales Enablement & #Sales Training#Demand#Generation#ProductMarketing & #Content Strategy#Marketing Automation#Marketing Playbooks #Analyst Relations &#Public Speaking#Lean#StartupTECH I KNOW A LOT ABOUT #Enterprise#Software #DevOps#Software #Development#Endpoint#Security &#DLP#Mobile, #Network & #Cloud Security#Cybersecurity#Internet of Things & #Embedded Applications#SaaS multi tenant #Identity#Management,#IAM #Biometrics, #PKI, #OTP, #Encryption, #Federation#Authentication#Zero#Trust, #Anti- Phishing, #SASE #AI/#ML #Behavioral#Analytics, #MSSP
Agile Product Marketing Group
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- marketwithagility.com
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Founder And Chief Engagement Officer | Hands-On Product Marketing And Go-To-Market ConsultingAgile Product Marketing GroupBoston, Ma, Us
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Founder & Chief Engagement Officer | Hands-On Product Marketing And Go-To-Market ConsultingAgile Product Marketing Group Jun 2014 - PresentWaltham, Ma, UsAgile Product Marketing Group eliminates marketing defects that increase customer acquisition costs, and decrease sales velocity. We work with startups that target buyers of Enterprise SaaS, cybersecurity, and IoT products to deliver buyer insights and strategies that align sales, marketing, and product teams -enabling them to focus on the most profitable customers, articulate differentiated product value, and optimize buyer engagement to move UP AND TO THE RIGHT!Consulting, Coaching, and Staffing to support Market Validation, Go To Market Strategy, Competitive Positioning, Messaging, Product Marketing, Content Marketing, Product Launch, Lead Generation and Sales Enablement. Sample Engagements:
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Marketing Strategy For Multiple Startups From Seed To Series A:Agile Product Marketing Group May 2014 - PresentWaltham, Ma, UsNotable Clients include: Conjur( acquired by CyberArk) Cryptzone (acquired by Cyxtera) Nyotron (Acquired by Acronis) Duality Technology (Garter Cool Vendor, RSA Innovation Sandbox ) NuCypher (Y Combinator, TechCrunch Spiffy), Oort (Mass Challenge, Dreamit ) Deliverables included: go-to-market, customer discovery, competitive analysis, buyer personas, sales decks, product positioning, re-branding, product launch, sales training, messaging guides, content strategy, collateral, lead nurturing, website development.
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Interim Cmo - Ubiq Security (20 Cybersecurity Startups To Watch In 2021 -Forbes)Agile Product Marketing Group Oct 2018 - Jun 2019Waltham, Ma, UsLed company pivot strategy and rebrand. Created market segments based on use cases /jobs to be done. Analyzed, ranked, and validated top segments using customer discovery micro-campaign sprints resulting in 2400+ leads and initial pipeline. Created offerings tailored to target markets technology and aligned with the product roadmap. Delivered go-to-market, positioning and messaging, personas for IOT and security buyers, implemented marketing automation, AWS and developer marketing programs
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Interim Vp Marketing - Prqa (Acquired By Perforce)Agile Product Marketing Group Apr 2015 - Jun 2017Waltham, Ma, UsLed turnaround resulting in acquisition by Perforce. Repositioned offerings as an enterprise-grade platform for code quality and security. led market expansion into cybersecurity and IoT markets. Implemented a "land and expand" go to market strategy, sales playbooks, overhauled marketing, and sales processes. Developed inbound and content, marketing programs, deployed marketing automation developed sales enablement.
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Innovation Consultant - Reed Exhibitions / Connected Security ExpoAgile Product Marketing Group Jan 2015 - May 2015Waltham, Ma, UsDeveloped a pivot strategy for Reed Exhibitions’ security event portfolio. The project required strategic and tactical support to help launch the inaugural Connected Security Expo in April, 2016 a conference for physical/logical/IoT security. Created a Market Assessment and Competitive Analysis of global security events and designed the 2-day education curriculum.
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Product Marketing Consultant - EntrustdatacardAgile Product Marketing Group Jun 2014 - Dec 2014Waltham, Ma, UsRe-built and led Entrust product marketing function after Entrust was acquired by DataCard. Developed a. land & expand go-to-market strategy and messaging for a portfolio of digital certificate products, marketing campaigns, sales tools, and partner enablement kits
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AdvisorUbiq Security, Inc. Nov 2018 - PresentSan Diego, California, Us -
Vp Product MarketingInside Secure Apr 2012 - Jun 2014Meyreuil, FrCreated product portfolio combining offerings from 3 acquisitions Led marketing efforts for Embedded Security Solutions (acquired from Apple ) providing innovative security from the chip to the cloud. Overseeing a portfolio of security offerings that provide the world’s fastest and most efficient protection of communications, data, and identities on millions of devices ranging from smartphones to smart-meters, network routers to network storage, tablets to SmartTVs -
Director Product Marketing Embedded Security Solutions (Acquired From Authentec)Apple Jul 2012 - Dec 2012Cupertino, California, UsAuthenTec acquired by ApplePackaged and positioned embedded security products portfolio ( IoT encryption toolkits, mobile VPN, Silicon IP, Digital Rights Management) for divestment( Acquired by INSIDE Secure) Biometric authentication technology retained for Apple Touch ID. -
Senior Director Product MarketingAuthentec Mar 2012 - Dec 2012Melbourne, Fl, UsResponsible for a portfolio of biometric authentication and encryption-based Embedded Security offerings that provide the world’s fastest and most efficient protection of communications, data, and identities on millions of devices ranging from smartphones to smart-meters, network routers to network storage, tablets to set-top boxes. -
Product Marketing- Enterprise Solutions Team LeaderPing Identity Sep 2011 - Jan 2012Denver, Co, UsLed product marketing for Cloud Identity Management Software to support targeted segmentation “plays”. Focused on transitioning marketing strategy from “early adopter” to “early majority” buyers -
Senior Marketing Strategist (Lob Director)Verizon Enterprise Solutions Jun 2007 - Sep 2011Basking Ridge, Nj, Us(Cybertrust acquired by Verizon ) Cloud services evangelist driving Global Strategy and Marketing for Identity Management business unit. Provided leadership in transforming business from customized services to portfolio of cloud-based "Identity as a Service" offerings. Security services lead for innovation “special ops” group focused on new offerings across Verizon portfolio of mobility, communications and cloud-computing platforms. Significant contributor to over 200% growth of portfolio during tenure. -
International Business Development ManagerCybertrust Mar 2006 - May 2007UsLed channel development and sales of digital certificate offerings, Built alliances with vendors offering hosting, SaaS, legal, healthcare and financial services. -
Director Of MarketingCybertrust Jan 2005 - Mar 2006Us(BeTrusted merged with Ubizen and TruSecure to form Cybertrust) Directed Global product management and marketing for identity management and digital certificate services. Managed direct-online sales and supported direct & in-direct sales channels.
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Product Marketing DirectorBetrusted/ Cybertrust Dec 2003 - Dec 2004Established Product Marketing function and built team at newly formed company. Aligned, rationalized and positioned product lines acquired from multiple IT security companies. Directed and executed inbound and outbound product marketing strategies.
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Director Of MarketingBaltimore Technologies Jul 2001 - Oct 2003Managed marketing operations with responsibility for product marketing and marketing program management to support sales and corporate objectives. Encompassed 3 product lines and professional services. Managed America's marketing operations with responsibility for product marketing and marketing program management to support sales and corporate objectives. Encompassed 3 product lines and professional services.• Developed Express SSL SaaS service offering to address gap in product offerings. Initial product launch resulted in 25% increase inlead activity and 10X ROI.• Created lead management programs for pre-sales organization - led to more effective follow-up.• Led Solutions Marketing efforts to bring to market best-of-breed secure business solutions. -
Global Product Marketing ManagerBaltimore Technologies Mar 2000 - Jun 2001Managed SelectAccess web access management offering. Led marketing efforts to launch technology acquired from Nevex group as SelectAccess, Entered analyst magic quadrant rated as visionary.• Product evangelist to position “ease-of-use “as key differentiator and major evaluation criteria among customers• Developed ROI based sales program and suite of ROI tools, used for lead generation and trained sales on use in field• Created Rapid Results pipeline acceleration offer – led to 6 wins ($1.5M+) within 30 days.• Produced and managed US & EMEA seminar series – lead generation exceeded plan 20%.
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Coo And Vp Marketing And Business DevelopmentVida Health Communications 1998 - 2000Responsible for overall company P& L new product development, lead generation, business development, major account sales for Medical Education Multi-Media Company. Led company transition from VHS Video to a provider of digital programming. • Developed and licensed companies’ first private label on-line service.• Identified and closed revenue generating advertising agreements with leading companies including P&G, Fidelity.• Increased annual revenues by 30% and reduced marketing costs as percent of sales by 14%.• Introduced “Newsalog” marketing device that improved sales, customer relationships and reduced marketing costs.
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Vp Marketing And Business Development (Co-Founder)Good Health Direct 1994 - 1998Co-Founded Priorities branded Consumer Health Care Products- for the environmental treatment of allergies & asthma Responsible for marketing programs, business development, inside sales, and fulfillment •Grew from $0- $5MM 25-person organization in 3 years.•Developed opt-in relationship marketing programs –and added 5,000+ affiliates.•Built retail sales programs with Walgreens and Kroger Pharmacies.• Built Strategic alliances w/ Blue Cross Blue Shield, SmithKline, Kaiser Permanente, US Healthcare.
Mark Shapiro Skills
Mark Shapiro Education Details
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Carnegie Mellon UniversityBachelor Of Science (Bs) -
Wake Forest University School Of BusinessMaster Of Business Administration (Mba)
Frequently Asked Questions about Mark Shapiro
What company does Mark Shapiro work for?
Mark Shapiro works for Agile Product Marketing Group
What is Mark Shapiro's role at the current company?
Mark Shapiro's current role is Founder and Chief Engagement Officer | Hands-On Product Marketing and Go-To-Market Consulting.
What is Mark Shapiro's email address?
Mark Shapiro's email address is ma****@****ity.com
What is Mark Shapiro's direct phone number?
Mark Shapiro's direct phone number is +186224*****
What schools did Mark Shapiro attend?
Mark Shapiro attended Carnegie Mellon University, Wake Forest University School Of Business.
What skills is Mark Shapiro known for?
Mark Shapiro has skills like Product Marketing, Saas, Cloud Computing, Product Management, Enterprise Software, Strategy, Business Development, Competitive Analysis, Sales Enablement, Identity Management, Security, Lead Generation.
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