Mark Sharman Email & Phone Number

Auckland, New Zealand

As part of the larger Communications and Public affairs team at Auckland Transport, I established and grew AT's Customer Insight team and currently lead a small team responsible for marketing for various parts of Auckland Transport's wide portfolio, including road safety campaigns, the regional travel planning team and the Travelwise programme. Additionally I provide marketing expertise and leadership to other parts of the business, including Parking and Public Transport when required. I also… Show more As part of the larger Communications and Public affairs team at Auckland Transport, I established and grew AT's Customer Insight team and currently lead a small team responsible for marketing for various parts of Auckland Transport's wide portfolio, including road safety campaigns, the regional travel planning team and the Travelwise programme. Additionally I provide marketing expertise and leadership to other parts of the business, including Parking and Public Transport when required. I also have responsibility for budgetary planning and monitoring, as well as contracts and relationships with our marketing agencies. Our innovative and award winning targeted marketing campaigns utilise the full marketing mix, including on line and social media, right through to mass market channels. These are built on clear business cases and a growing understanding of our customer base and are supported by well researched campaigns, which are always evaluated thoroughly against set objectives. Show less

Henderson, New Zealand

Role carried a significant responsibility, budget and reports. RCT covers ¼ million people and employs 14,000 staff.Achievements· Pivotal in launching new Council web site with IT and defining promotional ‘e marketing’ provision for Business Support, including e commerce enabled web site.· Responsible for marketing and branding new multi million £ customer service centers.· Tourism marketing remit with colleagues and partners.· Implemented high profile events platform… Show more Role carried a significant responsibility, budget and reports. RCT covers ¼ million people and employs 14,000 staff.Achievements· Pivotal in launching new Council web site with IT and defining promotional ‘e marketing’ provision for Business Support, including e commerce enabled web site.· Responsible for marketing and branding new multi million £ customer service centers.· Tourism marketing remit with colleagues and partners.· Implemented high profile events platform with open-air concerts for up to 25,000 people, featuring International artists such as Hayley Westenra & Tom Jones. · Launched high profile Business Club with Lord Attenborough as guest, tied with impending launch of Europe largest film studio project in the County Borough. Membership 200 businesses in 18 months.· Implemented major communications improvement plan across the Council involving all departments. · All PR/ media communications, including reporting press officers· Show less

Responsible for all communications & Marketing at this high profile public sector organisation· Organised national ‘consumer lifestyle’ advertising campaigns with leading ad agency and media buyers, accounting for full expenditure and maximising return on investment.· Organised major conferences and press briefings in London on identity Card issues for Commissioner, Guests included Home Secretary to debate issues. TV coverage included Sky, ITV and BBC· Organised 4-day world… Show more Responsible for all communications & Marketing at this high profile public sector organisation· Organised national ‘consumer lifestyle’ advertising campaigns with leading ad agency and media buyers, accounting for full expenditure and maximising return on investment.· Organised major conferences and press briefings in London on identity Card issues for Commissioner, Guests included Home Secretary to debate issues. TV coverage included Sky, ITV and BBC· Organised 4-day world conference on Data Protection at Cardiff for over 500 global guests led to excellent reviews. · Re launched suite of consumer information leaflets clarifying rights and responsibilities under Data Protection and Freedom Of Information, as well as DVD’s to education sector for children. · At same time, defined brand and high profile launch of new national Telecomm’s watchdog ‘Otello’ (new complaints body for the Telecomm’s industry), liaising with OFTEL and telecom partners with relevant Comm’s/web. Show less

1st role: Consolidated company’s position in emerging markets (N Africa, M. East & Eastern Europe), via marketing strategy & support to country managers. Reported to VP Marketing EMEA, with team of 9. Involved regular visits & meetings abroad.Second role: Led European Channel Marketing with 11 staff, developing marketing platform for principal partners (e.g. KPN, Siemens, IBM, Azlan and key distributors) in conjunction with Key Sales Managers.

Role had general (UK) marketing responsibilities as well as Channel Partner marketing. Reported to M.D. with team of 6 reporting.Implemented successful lead generation program. £1 million leads within 2 months. Pioneered new vertical market solutions focus, whilst developing service provider and end user (Corporate) business, through high profile events (Networks Telecom, ISP show) and Times 100 event.Raised profile of the brand in the press (Channel, Corporate and End… Show more Role had general (UK) marketing responsibilities as well as Channel Partner marketing. Reported to M.D. with team of 6 reporting.Implemented successful lead generation program. £1 million leads within 2 months. Pioneered new vertical market solutions focus, whilst developing service provider and end user (Corporate) business, through high profile events (Networks Telecom, ISP show) and Times 100 event.Raised profile of the brand in the press (Channel, Corporate and End User) through high profile sponsorship campaigns, advertising and editorial, working with appointed PR agency. Most successful 'partner' events programme in Cabletron's history, for example at the Belfry Golf club, leading to new partners being signed and increased sales through the channel.Promotion of Partner accreditation scheme and joint marketing programs with distributors and resellers. Harnessed new technologies for integrated marketing (web site, CD ROM's and Direct Marketing). Show less

European product & marketing remit for $3bn Japanese Electronics Corporation’s range of computer Peripherals, including computer accessories & printer products into retail across Western EuropeAchievements· Major listings achieved in France (FNAC) and UK (Jessops) on back of presentations and in store merchandising/ product demonstrations. · Directed product propositions and marketing strategies to maximise sales of printer related products and keyboards, exploiting new… Show more European product & marketing remit for $3bn Japanese Electronics Corporation’s range of computer Peripherals, including computer accessories & printer products into retail across Western EuropeAchievements· Major listings achieved in France (FNAC) and UK (Jessops) on back of presentations and in store merchandising/ product demonstrations. · Directed product propositions and marketing strategies to maximise sales of printer related products and keyboards, exploiting new distribution channels and establishing European footprint for Printers.· Supported successful product launches and sales with consumer PR and ad campaigns in 3 key countries. · Re-defined the brand and it's positioning through customer research. · Created a new platform for sales materials, web site and in store aids. Show less

Reporting to board level with turnover of £26m.Developed marketing plans to maintain and extend market share in retail, (Tesco, ASDA etc), Independent sector, DIY Sector and department stores. High impact point of sale campaigns and re-positioning of product and packaging. New product launch achieved record grocery distribution for new range of Addis food storage solutions.Significant sales promotional programmes in conjunction with national accounts into Grocery… Show more Reporting to board level with turnover of £26m.Developed marketing plans to maintain and extend market share in retail, (Tesco, ASDA etc), Independent sector, DIY Sector and department stores. High impact point of sale campaigns and re-positioning of product and packaging. New product launch achieved record grocery distribution for new range of Addis food storage solutions.Significant sales promotional programmes in conjunction with national accounts into Grocery and DIY Superstores. Joint initiatives with synergistic brands (e.g. Proctor and Gambol, Lego). Extensive experience of developing and delivering targeted trade advertising Campaigns (DIY superstore, Grocer) and driving key channel/partner publications sponsorship campaigns (Reseller of the Year) to maximise brand presence, build distribution and influence sales in. Qualitative and quantitative research (inc. Usage and Attitude, focus groups) to help product development and gain record product launches. Show less

Role covered Audio products initially, but moved onto the larger product group of Video Recorders (Revenue of £26million per annum), and later Satellite receivers in the UK (UK is Toshiba’s largest European market).Achievements· Record sales for Toshiba of Video Recorders (Doubling market share) and taking brand from 13 to number 1 in 3 years at 26% yr on yr growth, through careful planning, market understanding and product development, working closely with colleagues, Directors… Show more Role covered Audio products initially, but moved onto the larger product group of Video Recorders (Revenue of £26million per annum), and later Satellite receivers in the UK (UK is Toshiba’s largest European market).Achievements· Record sales for Toshiba of Video Recorders (Doubling market share) and taking brand from 13 to number 1 in 3 years at 26% yr on yr growth, through careful planning, market understanding and product development, working closely with colleagues, Directors, customers and Head Office (Tokyo). · New range dominated distribution channels for Toshiba and was listed in all major multiples. Supported via a £1million A & P spend targeted at ensuring successful sales in and sales out. Re defined market in Video Recorders, based on clear market strategy with new propositions · · Successful launched new OEM Satellite product into retail multiples, thereby completing Toshiba’s AV package, having presented and got approval for business plan by Tokyo management. Show less

Award, E Marketing

This was a new award from the Chartered Institute involving exam and work oriented dissertation on 'e' marketing

Diploma, Marketing

Msc Information Technology, Information Technology

Ba (Hons), Human Geography