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Well-respected and creative executive who consistently grows revenues, creates superior product quality, and maximizes stakeholder value. Known for creating value and building businesses for scale or sale. Mark's leadership is defined by combining deep expertise in communications, organizational effectiveness, operations, product and business development. He has diversified experience in startups, scaling businesses, leading successful turnarounds, and managing M&A. Mark is widely recognized for exceeding revenue and P&L targets in every chapter of his career.♦ Organizational Health | Develops Positive Corporate Culture ♦As SVP/GM of Time Warner Cable Sports Networks, launched two of the nation’s strongest regional sports networks, focusing on product quality, organizational health, and employee development. Multicultural team developed two networks, including a Lakers-driven Spanish language regional sports network, the first of its kind in the US, all profitable on day one, by creating a connected, communicative and collaborative culture, firmly establishing the company as an employer of choice. As President/CEO of DIRECTV’s sports group, emphasized the areas of team orientation and connection, forming a centralized structure from three distinct businesses, resulting in a unified strength without diminishing regional distinctiveness.♦ Bias for Action | Delivers on Results ♦ As President/CEO of Liberty Sports Group, increased asset value from $550 million to +$800 million in less than two years, due to reduced costs, new and refocused revenue streams, and significant increases in profit margins; led successful sale to DIRECTV. With Fox Sports Net Northwest, as SVP/GM, beat operating income targets by over 30% annually, three years’ in a row. As President/COO of start-up Rival Networks, reduced employee count and operational costs, created subscription-based revenue models, ultimately increasing revenues by over 200% in under 2 years.
The Hondo Rodeo League
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The Hondo Rodeo LeagueHermosa Beach, Ca, Us
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PresidentMark Shuken Consulting Jan 2023 - PresentAdvisory practice leading operational performance management transforming businesses into customer-centric, scalable, and efficient organizations. Expertise managing complex client relationships, winning new business, and building collaborative cultures.Present Engagement:St. Louis Cardinals MLB Team, St. Louis, MOAdvise Cardinals on future media strategies including linear television, digital media, direct-to-consumer, team/league platforms, and all other available considerations amid current evolving sports media landscape.Prior/ongoing Engagements:Houston Astros and Houston Rockets, Houston, TXAdvise Astros and Rockets on all aspects of transitioning from a corporately-run Regional Sports Network to a Network owned jointly by both teams. (Confidential) Major League Baseball Team OwnerAdvise Team ownership in evaluating financial, strategic and operational aspects of future media opportunities.Other Engagements:Business Consultant | Beach Agency Group Guiding operational processes for agency retained by Web3 tech firms, Artificial Intelligence companies, Amazon-related brands, and others. Focused on revenue and brand development, sponsorship, and engaging membership organizations with state-of-the-art technologies.Business Consultant/Board Member - NextStep Fitness, Los Angeles, CAAdvising strategy, economics and operations for international non-profit organization that makes life-changing rehab accessible and affordable to those living with paralysis.Adjunct Professor - USC, Marshall School of Business, Los Angeles, CA Business Organization and Strategy, with an emphasis on scalability, operations, and leadership and management.
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Interim General ManagerSpace City Home Network Feb 2024 - Jul 2024Houston, Texas, Us -
PresidentPac-12 Networks Sep 2017 - Jan 2023San Ramon, California, UsOversee operations of nation's largest conference-owned television network. Lead departments responsible for the production and distribution of over 850 live events per year, engineering and technology, advertising and sponsorship, affiliate relations and distribution, staffing, and P&L oversight, among others. -
President, Global SportsOsmosis Aug 2016 - Sep 2017Seattle, Washington, UsOversee all aspects of business development for Osmosis Interactive including: developing and overseeing relationships with teams; leagues; arena owners; stadium and sports venues' governing bodies; and athletic conferences. Negotiate partnership agreements and pricing; facilitate implementation strategy, sponsorship and product integration in venues and within partner products. -
Senior Vice President And General ManagerTime Warner Cable Sports Networks 2011 - 2016• Created and launched TWC’s 3 regional sports networks (RSN) in partnership with Los Angeles Lakers, Los Angeles Dodgers, LA Galaxy (MLS) and others, including nation’s first Spanish-language RSN.• Developed RSN brand strategy and new brand identity, look, and feel across all TWC Sports networks, exceeding revenue and profit margin targets, and receiving national acclaim.
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President And CeoDirectv Sports Networks 2009 - 2011• Developed and implemented content, cross-promotional, and acquisition strategies designed to increase asset value, subscriber acquisition, and product quality supporting DIRECTV core objectives. Increased value by over 50% in 18 months.• Negotiated distribution of Dan Patrick Show to over 60 million homes in 2010. Redesigned and implemented national sports content syndication and advertising / sponsorship strategies, paving the way for the sale of the show to NBC Universal, creating a profitable endeavor from what was previously an expense-only model.
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President And CeoLiberty Sports Group 2007 - 2009• Created and led stand-alone division of regional sports networks for Liberty Media Corporation. Developed HR, Finance, Marketing, Programming, and Business Affairs/Legal functions after transitioning from FOX infrastructure upon sale of assets.• Increased division earnings from $32 million in year 1 to $52 million in year 3.• Negotiated long-term extensions of rights and distribution agreements with key pro team and affiliate partners through 2020 and beyond.
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Sr. Vice President, General ManagerFox Sports Net Northwest 2001 - 2007• Negotiated new league and team programming agreements and partnerships; Seattle Mariners, Seattle Sonics, Portland Trail Blazers, Gonzaga University, University of Washington, Oregon State University, and Washington State.• Increased network’s distribution to reach over 3 million homes across 5 Northwest states. Beat fiscal 2002, 2003, and 2004 Operating Income targets by over 30% annually.• Launched “FSN Live” and other programming concepts emulated by other RSNs, and elevated ratings, brand presence, and revenues.
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Adjunct Professor, Department Of CommunicationUniversity Of Washington 2004 - 2006
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President, Chief Operating OfficerRival Networks, Rivals.Com 2000 - 2001• Selected to turnaround and scale world’s leading network of over 600 Internet Sports sites nationwide. Increased gross revenues by over 400%. Led to sale of company to Yahoo! and FOX.• Developed 5 revenue streams from an original advertising-only business model, and created nation’s first successful subscription-driven sports content offering.
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Vice President, Local ProgrammingCablevision Systems Corp. 1998 - 2000
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Vice President, General ManagerFox Sports New York 1996 - 1997
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Vice President, Programming And OperationsSports Channel Pacific 1992 - 1996
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Adjunct Professor, Department Of CommunicationSanta Clara University 1989 - 1993
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Executive Producer, Sports ProgrammingKicu-Tv 1986 - 1992
Mark Shuken Skills
Mark Shuken Education Details
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Santa Clara UniversityCommunications
Frequently Asked Questions about Mark Shuken
What company does Mark Shuken work for?
Mark Shuken works for The Hondo Rodeo League
What is Mark Shuken's role at the current company?
Mark Shuken's current role is Media Executive, Business Leader.
What is Mark Shuken's email address?
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What is Mark Shuken's direct phone number?
Mark Shuken's direct phone number is +142564*****
What schools did Mark Shuken attend?
Mark Shuken attended Santa Clara University.
What skills is Mark Shuken known for?
Mark Shuken has skills like P&l Leadership, Strategic Planning, Organizational Effectiveness, Culture Development, Transformation, Performance Management, Mentoring And Coaching, Leadership Development, Business Expansion, Product Development, Innovation, Brand Strategy.
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