Mark Sickmiller Email & Phone Number

United States

MCE hired me to grow their digital marketing capabilities. My work includes:- Strategizing the digital organization of multiple acquired companies- Creating and managing an outbound lead generation system using digital tools- Directing content generation, publication, and distribution efforts with a team- Implementing analytics dashboards

Apria, now owned by Owens & Minor, hired me to expand their digital marketing capabilities. Results:- Launched a new website on a new platform, HubSpot, slashing costs and adding control- Grew website traffic 60% over 2 years while expanding content across B2C/patient and B2B audiences- Implemented marketing automation workflows- Led a team of marketing professionals in varied remote roles across the US- Installed a new marketing project tracking system to ensure maximum efficiency and transparency- Implemented an online reputation management system, tripling star ratings for Apria- Built an email marketing system now sending 2M emails per month with metrics exceeding industry averages- Rebranded Apria’s two most-profitable products into digital portals while cutting marketing and distribution costs- Launched new social media channels for B2B and B2C audiences- Expanded abilities for sister company Byram Healthcare relating to reputation management, social media, and emailAfter acquiring Apria, Owens & Minor forced multiple Apria leaders out of the organization and laid me off in April 2023.

Cincinnati, Oh

- Grew an award-winning content marketing and distribution team for a national healthcare leader with operations across the United States- Strategized and published rich content for multiple audiences including healthcare professionals (B2B), consumers (B2C), job seekers, and current employees - Created and implemented content distribution strategies for external website, social media, email marketing and employee intranet- Analyzed and optimized content, distribution, and advertising strategies to ensure conversions and lead generation- Hired and managed a team of employees in Cincinnati, Ohio and Miami, Florida- Mastered several marketing system tools including Sitecore, Hootsuite, and agile methodology for marketing project managementI chose to leave this role after executive leadership made decisions that resulted in a reduction to marketing's contribution to the organizatoin.

Cincinnati

Scripting, production and post-production for business. Freelance.

Cincinnati, Ohio Area

- Using a digital content-based approach, designed and implemented employee communication programs and engagement strategies for one of the fastest growing technology companies in the U.S.- Strategized and executed two large-scale projects: a revamped and modernized intranet home page and employee news center; and an enterprise-wide digital signage solution- Created and distributed content using SharePoint, multimedia, digital signage, internal reference documents and email- Collaborated with leaders across the organization on key projects affecting all employees, whilerecommending and executing ideal communication strategiesI left this role by choice to pursue an opportunity I felt was better for my mental health and family life.

- Responsible for innovation and creation of online content for $1.5 billion health care system.- Created architecture and content for new TriHealth.com.- Launched new TriHealth brand campaign as part of 20-employee team.- Envisioned, launched and executed internal and external marketing digital video strategy, including purchasing of new equipment to create in-house studio.- Supported digital marketing campaigns through social media.- Tracked and analyzed digital content analytics.I chose to leave this role to pursue larger opportunities amidst a change in leadership.

Cincinnati, Ohio Area

- Responsible for creation and execution of 60-minute live news broadcast.- Organized and supervised communication among 25-member staff.- Implemented written communication skills to generate on-air and online content.- Collected and edited visual material using Final Cut Pro software.- Authored daily digital newsletter for 5,000+ subscribers.- Received Scripps Lighthouse Employee of the Month Award, March 2008.

- Wrote and edited news elements including text, video and audio.- Invented and developed features including streaming video, RSS feeds and Podcasts.- Visualized opportunities for cross-promotion of on-air and web content.- Served as Interim Site Manager for three months before shifting to morning show producer.

Fort Wayne, Indiana Area

Producer for 11 p.m. newscast at CBS affiliate.

Lafayette, Indiana Area

Producer for 5-7 a.m. newscast at CBS affiliate.

Napoleon, Oh

On-air news reporter for FM radio station in my hometown.

Bachelor’S Degree, Broadcast Journalism, Computer Science

Activities and Societies: WOUB-TV, FM, AM and WOUB.org; Radio Television News Directors Association

Diploma