Started digital marketing consultancy, discovering new ways for clients to engage with existing customers and attract new business. Provide expertise with cross-channel marketing campaigns, SEO, responsive website/web app development, conversion analysis, social media and email marketing, graphic design, and brand ID asset creation.• Leverage exceptional collaboration skills and ability to manage multiple stakeholders to generate clear vision of campaign strategy and KPIs• Demonstrate strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment• Analyze campaign metrics using Google Analytics, Google Search Console, Google Tag Manager, HubSpot, Shopify, and native social media analytics tools• Troubleshoot conversion funnels using tools such as Google Analytics, Crazy Egg, and Hotjar, to understand user behavior, optimize conversion rates, and improve ROAS• Produce content and creative development for use in online and print outlets, including press releases, websites, blogs, and social media• Provide HubSpot training to client employees• Create responsive websites, web applications, and email templates, using extensive experience with HTML5, CSS, Sassy CSS, JavaScript, and jQuery• Utilize SEO best practices, including on-page SEO, structured data, robots.txt files, and XML sitemaps, to create crawler-friendly web content• Manage conventional and e-commerce websites using a wide range of hosting environments, including HubSpot, Adobe Business Catalyst, and Shopify• Develop impactful style guides, brand ID artwork, and advertising graphics utilizing extensive experience with Adobe Creative Suite

Co-founded company that produced mobile content optimization and advertising SaaS solutions for wireless carriers and online search portals. Responsible for creating and implementing cross-channel marketing plans and overseeing internal and external corporate communications.• Reported directly to company’s CEO and Board of Directors• Produced and executed cross-channel marketing plans for company’s B2B SaaS services• Planned, drafted, and edited all external corporate communications, including press releases, white papers, company blog, and social media• Formulated company’s media outreach strategy, developing productive relationships with industry journalists, reporters, and editors • Conducted media interviews promoting company’s services• Created internal corporate communications for employees, shareholders, and partners in the form of intranet articles, emails, reports, presentations, and investment materials• Managed relationships with enterprise clients in domestic and international markets, including Orange, Virgin, Bell Mobility, IAC, Ask.com, Embarq, Looksmart, and Toyota• Formulated SEO strategy for company web properties, including competitive analysis, keyword research, content strategy, on-page SEO, and off-page link building• Oversaw development of usability objectives and UX designs for products• Developed and implemented international beta testing programs• Designed company’s corporate ID and product branding assets, including company and product logos, company website, blog, social media pages, intranet, and web app UI

Founded website design/graphic arts company focused on creating interactive online content. Developed B2B and B2C websites, and produced corporate ID and branding materials, including logos, style guides, online advertising modules, and print-based creative assets.• Designed, launched, and maintained commercial web properties, including online storefronts and database-driven websites• Collaborated with client marketing departments to establish usability objectives, conduct user surveys, and create pre- and post-launch testing programs• Consistently met project milestones on schedule and within budget• Managed geographically-diverse subcontractors on large-scale projects• Developed expertise with HTML, XHTML, XML and CSS programming, and best practices used to maximize SEO and provide bulletproof cross-platform UX• Created print marketing materials, managing projects through design, prepress, and printing phases