Mark Sinclair Email & Phone Number

Wickliffe, Ohio, US

• Lubrizol Corporation is a provider of speciality chemicals for the transportation, industrial, and consumer markets. These products include additives for engine oils, industrial lubricants, and gasoline and diesel fuel.
• Produced and executed marketing strategy for $2.5B revenue business units
• Worked closely with Global Business Heads, Regional Product Managers, Sales and Technology Managers ensuring all regions are aligned
• Developed processes and tools to drive market leadership in product development and commercialization excellence

Clermont-Ferrand, Auvergne-Rhône-Alpes, FR

• Michelin North America is a $10.76 billion dollar a year company operating 19 plants in 16 locations and employs 22,000 people. It manufactures and sells tires for airplanes, automobiles, farm equipment, heavy duty.
• Commercial leader for strategy development, annual & long-term strategic planning, new product initiatives and channel partnerships
• Led the OEM global portfolio management process to maximize aftermarket opportunities (replacement, cross-sale and up-sale)
• Delivered a total value index algorithm to assess the attractiveness of business opportunities
• Led Global sales and market forecasting, macroeconomic analysis, competitive analysis and Strategic Global Marketing initiatives. Reported to VP Marketing

Cleveland, OH, US

• Lincoln Electric is an American multinational and a global manufacturer of welding products, arc welding equipment, welding consumables, plasma and oxy-fuel cutting equipment and robotic welding systems.
• Developed and executed a marketing strategy to grow business and sales
• Metrics and accountability for program effectiveness
• Delivered a branding strategy
• Developed a digital initiative to build awareness and understanding of product and solution values

Streetsboro, Ohio, US

• Delta Systems is a designer and manufacturer of switches, displays and electronic controls.
• Transformed a reactionary customer service unit into a fully functional marketing department
• Established and led a voice of customer program to understand unmet needs that resulted in 34% growth in total sales over five years
• Led the development of a new company website, including structure, content, search engine optimization, branding and the introduction of a new services division
• Implemented a trade show program for the lawn and garden core business that expanded into new markets including medical, light and heavy equipment, UTV/ATV/golf vehicles and marine