Mark D. Skoog Email & Phone Number

Scottsdale, Az, Us

Tempe, Az, Us

PADT provides mechanical engineering products and services to companies that design and manufacture physical products. We resell the world's leading simulation and additive manufacturing products from Ansys, Stratasys, Flownex, and EOS. PADT offers simulation and product development consulting, along with a full spectrum of 3DP printing and optical scanning services. PADT’s worldwide reputation for technical excellence is based on its proven record of building long-term win-win partnerships with vendors and customers. Since its establishment in 1994, companies have relied on PADT because “We Make Innovation Work.” Learn more at www.PADTINC.com.

San Francisco Bay Area, Ca, Us

Fictiv is the operating system (OS) for custom manufacturing that makes it faster, easier, and more efficient to source and supply mechanical parts. Its intelligent OS, supported by best-in-class operations talent, orchestrates a network of highly vetted and managed partners around the globe for fast, high-quality manufacturing, from quote to delivery. To date, Fictiv has manufactured more than 20 million parts for early-stage companies and large enterprises alike, helping them innovate with agility and get products to market faster. www.fictiv.com. I lead the marketing team on a continuing growth path.

Rehovot, Il

In my recent role of VP, Marketing | VP, Inside Sales & Ecommerce:I was responsible for developing and directing implementation of brand, positioning, external communication, and go-to-market strategies for Stratasys Direct Manufacturing (on-demand parts subsidiary of global leader in 3D printing technology with annual sales revenue of $636M) aimed at increasing demand of offered products and augmenting sales growth. I am leading, training, and mentoring team of four direct and 19 indirect reports. One of my key assignments in this role is to oversee design, development, and launch of ecommerce website to consistently meet and exceed performance metrics. Below are my Key Achievements in this role: Managed and facilitated inside sales team for achieving 105% of $38M quota for on-demand parts, software, and service contract goals. Generated +30% qualified leads, +47% marketing sourced pipeline, and +13% sales by championing creation and execution of multi-touch, digital marketing campaigns. Expanded solution portfolio and maximized profitability by introducing six 3D printing and three conventional manufacturing technologies with competitive pricing strategy to improve win rate.

Scottsdale, Az, Us

In my previous role of VP, Global Marketing:I planned, determined, and championed execution of integrated marketing strategies for leading application integration middleware solutions company with 11K+ enterprise and public sector customers globally and annual sales revenue of $347M. I created and introduced global marketing and communication plans aligned with corporate goals to enhance brand awareness for all product and services sold by alliance partners and direct sales force. One of my key job responsibilities on this role was to spearhead development and launch of new global website, exceeding identified performance metrics.Below were my Key Achievements in this role: Oversaw design, development, and launch of global and regional digital marketing campaigns resulting in 70%+ leads, more than 54% marketing sourced sales pipeline, and over 30% SaaS ACV. Led, coached, and guided team of 4 direct and 22 indirect reports for administering marketing budget of $12M, while managing brand strategy, positioning, and market communications to support new corporate goals.

Scottsdale, Az, Us

In my role of VP, Global Marketing | Senior Director, Solutions Marketing:One of my key job responsibilities in this role was to devise and pilot integration of global marketing plans aligned with corporate goals to elevate brand awareness and generate demand for organizational product/services sold by sales force and alliance partners. I supervised, coached, and guided team of marketing professionals to generate qualified business leads for supply chain management, merchandising, and transportation and logistics solutions company with annual sales of $990M. I was responsible for facilitating optimal execution of strategic business plans by organizing marketing team structure and determining new processes.Below were my Key Achievements in this role: Developed and integrated digital marketing campaigns resulting in 42% increase in leads, as well as oversaw launch of five major product or service announcements with all exceeding initial targets. Allocated and administered marketing budget of $12M, while directing day-to-day activities of six direct and 14 indirect reports to manage company’s brand strategy, positioning, and market communications.

Scottsdale, Arizona, Us

In my role of Director, Global Marketing:I was responsible for managing and guiding marketing team to execute strategic and tactical marketing initiatives for business process outsourcing (BPO) company delivering outsourced call/contact center services to Fortune 1,000 firms. Sales were $300M per annum. I formulated and spearheaded employment of strategic sales and marketing plans for North America, LATAM, and European markets. One of my job duties in this role was to champion initiatives for creation of new company brand strategy and communication plans, including website, client success stories, newsletters, white papers, brochures, sales presentations, and audio/video. I developed new alliance strategy for onboarding research firms, strategic consultants, sourcing advisors, and solution providers resulting in inclusion of company in various industry reports and participation in numerous RFPs.Below were my Key Achievements in this role: Accomplished year-over-year sales growth of 16% and won multiple industry awards, while enabling sales of organizational services through direct sales force and alliance partners. Generated 20% increase in qualified sales leads and actionable pipeline by employing electronic and paper direct mail lead generation programs in collaboration with telemarketing team. Increased press mentions by 70% through more press releases, articles, and on-line industry publications, as well as strengthening of public and media relations.

Bachelor Of Science - Bs, Finance

Master Of Business Administration (Mba), Marketing