I have been designing for over 20 years, creating experiences for a diversity of industries and platforms including web, TV, mobile, and tablets. I focus on a flexible approach that consists of Research, Design and Testing while also making sure to lead and support teams of design, technology, and strategy. Whatever the industry or platform, the goal is to create experiences that are satisfying, efficient, effective, and desirable at their core; all of which can be measured to ensure that we are making the right design choices along the way. Multiple design awards as well as the #1 JD Power rated Build and Price tool and complete redesigns of Disney.com, Dell.com, Oprah.com, and Intel.com.