Mark Smalley Email & Phone Number

2021itSMF Belgium (online) 28/1Microsoft (online) 23/2BA&Beyond (online) 15/3itSMF International (online) 24/3Good e-Learning (online) 8/4BAFringe (online) 13/4srvision roundtable (online) 21/4Giarte podcast 26/4Wakaru Process Days (online) 4/5CommitEd (online) 13/5[it]MF Moscow (hybrid, online) 2/6srvision, Utrecht 22-23/9Service Management Forum Schweiz, Zurich 28/10ServiceSpace, Vienna 8-9/112022SDI (online) 2/2AMPG (online) 21/2itSMF International (online) 24/2getIT (online) 3/3Freshworks (online) 16/3srvision Utrecht 6/4Brazilian BA (online) 15/4Freshworks (online) 29/4EDUCAUSE (online) 4/5Good e-Learning (online) 5/5PMI Gothenburg 23/5itSMF Stockholm 13/9TicketVolume (online) 15/9HappySignals (online) 22/9Good e-Learning (online) 22/9itSMF UK (online) 23/9Capgemini (online) 30/11To The Point Culemborg 30/11Dansk IT (online) 17/122023itSMF Prague 26/1itSMF IE (online) 23/3IIBA Toronto (online) 4/5Manage Engine (online) 16/5DevOps Enterprise Summit Amsterdam 17/5DevOps Meetup Wellington (online) 14/6Manage Engine Utrecht 20/6itSMF Belgium (online) 30/112024itSMF Malmö, 12/09itSMF Diegem (BE) 19/09ZOIS Saõ Paulo, 9/10itSMF Bratislava 24/10DASA (online) 12/11

Engage me for writing, speaking and training to give you a better grip on DevOps, IT Service Management and other topics

ITSM Athens 28/1 itSMF Olso 2-5/3itSMF Slovenia (online) 17/3DevOpsPro Europe (online) 25-27/3ITSM Crowd UK (online) 26/3AllTheTalksOnline (online) 15/4DevOps Stage (online) 28/4DevOps Shorts (online) 29/4itSMF UK (online) 1/5Infravision Hopin (online) 11/6DevOpsDays Amsterdam (online) 9/6Service Management Forum The Hague 22/9IT Management Forum Moscow (online) 23/9Wakaru Process Days Helsinki (online) 30/9DevOops Piter interview (online) 2/10DevOps Stage (online) 9/10itSMF Ireland (online) 15/10DEX20LATAM (online) 29/10itSMF UK (online) 16/11TechStrong TV interview (online) 17/11eturnti Business IT Connect (online) 23/11AXELOS HVIT panel (online) 25/11DevOops St Petersburg (online) 5/12FreshWorks ITSM Meetup (online) 10/12

BrightTALK Evolving DevOps 5/2srvision UtrechtDASA webinarUNICOM DevOps Summit 11/4DevOps Forum Moscow 20/4Think Stage Ukraine 7-8/6Infravision BrusselsBrightTALK ITSM and digital transformation 16/7 GRS Conference Stockholm 24-25/9itSMF UK MarsLander London 3/10, Manchester 4/10DevOpsDays Ghent^ 29-30/10 BrightTALK Inside ITIL 4 Nov 5,DevOps Pro Moscow 19-21/11OPER8IT Krakow 25-28/11

BrightTALK DevOps & ITSM UNICOM DevOps Showcase AmsterdamUNICOM DevOps Showcase North ManchesterPlutora Customer Summit LondonPMI GöteborgitSMF.se StockholmThe Open Group LondonPMI GdanskGlobal DevOps Online Conference121 Test Automation Day AmsterdamIT Management Forum MoscowSITS LondonIT Business Partner Forum Stratford upon AvonDevOpsDays AmsterdamITSM Partner Summer Academy ViennaIRM BA Conference Europe LondonFusion St Louis DevOps Stage KievitSMF.dk Roskilde BrightTALK ITSM Summit

Amsterdam, Nl

London, Gb

Amsterdam, Nl

Giarte, a research and advisory firm for customer experience in IT and the founder of XLA®, has engaged Mark Smalley as Content Architect to support the growth of their XLA® Academy. Mark has extensive experience in the IT managed services sector and has contributed to many IT management frameworks and standards, most recently as Lead Editor of the ITIL® 4 High-velocity IT module. ITIL® 4 includes experience level agreements and XLA® as part of its guidance to rethink and reconstruct IT service management. Mark sees his involvement with Giarte as a continuation of his work to foster new ways of thinking and working: "The XLA® Academy is on a mission to educate, enlighten and inspire people to liberate themselves from the oppressive regimes of ineffective Service Level Agreements. The case for XLA® is compelling. Service experience affects both the direct business impact of IT services, and the broader benefits of meaningful and rewarding employee experience. It appeals to managers and practitioners who are motivated by the privilege of contributing to the well-being and prosperity of digital service consumers."

Hilversum, Noord-Holland, Nl

DASA Ambassadors are a passionate and dedicated group of individuals that plan and execute specific programs that enable and empower local and regional community-driven activities. Their contributions take many forms which include hosting online and onsite events, driving engagement via social channels, contributing thought leadership in the shape of articles, white papers, and blogs. They dedicate their professional and personal time to give a local voice to DASA as we continue to expand our members-driven community by actively contributing and advocating skills and knowledge development based on DASA's Competence model and certification scheme.

San Francisco, California, Us

Modest contributor to various publications on behalf of the ASL BiSL Foundation.

Responsible for promotion and adoption of ASL and BiSL outside the Netherlands.

2016- BrightTALK webinar Agile- BrightTALK webinar ITSM - Topconf, Linz, Austria- BrightTALK webinar ITSM - Service manager day, Utrecht, NL- itSMF, Oslo, Norway- Open Group / IT4IT, London, UK- ICT Expo, Helsinki, Finland- Baltic DevOps, Tallinn, Estonia- BSC, London, UK- IT-500, Edinburgh, UK- Pink UK webinar BRM- BrightTALK webinar IT4IT- PAM Summit, Krakow, Poland- Digital Leadership Institute, Sydney, Australia- BRMConnect, Sydney, Australia- ITx (itSMF, PMI, IITP), Wellington, NZ- DevOps Linz, Linz, Austria- Shine webinar ITSM - BRMConnect, Amsterdam, NL- itSMF Roskilde, Denmark- itSMF, Sundsvall/Stockholm/Gothenburg/Malmö, Sweden- itSMF, London, UK- itSMF, Tokyo, Japan

2015- Nationaal Management & IT Symposium, Bussum, NL - itSMF, Tallinn, Estonia - BrightTALK ISO 16350 & ASL2- PMI, Warsaw, Poland- Topconf, Tallinn, Estonia- Together Let’s Stop Traffick, Los Angeles, USA- Fusion, New Orleans, USA- Studium Generale Saxion, Enschede, NL - itSMF Sweden, Copenhagen, Denmark- Shine webinar BIM/BiSL- Topconf, Bucharest, Romania- AXELOS webinar BiSL/ITIL- Pink Elephant UK webinar AM/ASL- BrightTALK webinar TSF- BrightTALK webinar CIO- Enterprise DevOps, Amstelveen, NL - APMG Showcase, London, UK- SITS, London, UK- PM/BA World, Toronto, Canada- Baltic DevOps Topconf, Tallinn, Estonia- BrightTALK webinar ITSM- itSMF Belgium, Liege, Belgium- APMG webinar ITSM- itSMF, Bratislava, Slovakia- UNICOM, London, UK- itSMF, Oslo, Norway

2014- Univ of Aizu-wakamatsu, Japan, Guest Lecture- itSMF, Tokyo, Japan, IM & BiSL- itSMF/Danske-IT, Copenhagen, Denmark, Future of IT Dept- Fusion, Washington DC, USA, ASM- itSMF, Antwerp, Belgium, ValOps- itSMF, Helsinki, Finland, Business Value Behaviour Workshop- Open Group Summit, Kuala Lumpur, TOGAF & BiSL - itSMF, Melbourne, Australia, Future of IT Dept- BrightTALK webinar, ASL/BiSL and Change, Configuration & Release Management- Yale ITS, New Haven, USA, Changing Perspectives- RedQuadrant, London, UK, IT Paradigmology- APMG Showcase, London, UK, Productivity Improvement Workshop- TFT14 webinar, ValOps- SDI, Birmingham, UK, Service Desk & ASL/BiSL- PAM, Krakow, Poland, BABOK & BISL- itSMF, Dublin, Ireland, Business Value Behaviour Workshop- Open Group, Amsterdam, NL, TOGAF & BiSL- itSMF, Bratislava, Slovakia, Future of the IT Dept - BPMA, Beijing, China, BusOps- SITS, London, UK, Governance roundtables - itSMF USA webinar, BRM- UNICOM, London, UK, ALM- TFT14 webinar, My Favorite Paradigms- UNICOM webinar, APM2013- TSF, Birmingham, UK, Inauguration- itSMF, Birmingham, UK, Business Value Behaviour Workshop - itSMF Egypt, IM the Weakest Link- BITAS, Osaka, Japan, TOGAF & BiSL - Fusion, Nashville, Inauguration of SM Congress- Symfoni, Amsterdam, NL, IT Spring- ITpreneurs Summit, Rotterdam, NL, Titanic- TFT13, How to speak Dutch IT?- KB&P, The Hague, NL, Information Management- itSMF Egypt, T-Shaped Professional- APMG, London, UK, IM, the Weakest Link?- GIMC, NL, BIM/BiSL/BookStore- QNH, Amsterdam, NL, BookStore- PinkRoccade Healthcare, Apeldoorn, NL, Information Management- BITAS, Kuala Lumpur, Information Management - the Weakest Link?- itSMF Toronto, Canada, Ban the SLA- SMA, Calgary & Edmonton, Canada, IT Spring - the Aftermath- itSMF Singapore, Ban the SLA- UNICOM ALM London- UNICOM webinar, ALM- NGI, The Hague, Trends- APMG webinar, Flipside of IT

2014- ValOps- IT Dept in Menage a Trois (The Source)- AM Cost Breakdown- COBIT-BiSL2013- The I in IT (CIONET)- AM of SaaS (ITTA, Dutch)- IT Menage a Trois- TOGAF - BiSL- IT Value Chain- BIM Function- Demand-Supply-Use- Applications in the Cloud (Dutch)- Benefits of Functionality Management- So Why are You in IT?- I&T- Give me Questions, not Answers- AM Productivity- Why BiSL?

2012- Focus on Demand, NL, BookStore- TFT12 webinar, Reinvent ITSM- UNICOM ALM conference, Amsterdam, Reinvent ALM- itSMF UK London, Reinvent ITSM - itSMF Fusion 2012, Dallas, USA, Reinvent ITSM - PMI Singapore, Rearranging the deck chairs on the Titanic- itSMF Sweden, breakfast session- itSMF Denmark, keynote Reinvent ITSM- itSMF Australia, IT Spring- APMG Malaysia/Singapore- APMG London, Rearranging the deck chairs on the Titanic - Servicemanagersdag, Zeist, NL, Reinvent ITSM - 5th International BPUG Congress, Bratislava, IT Spring- itSMF Sweden, IT Spring - itSMF Norway, keynote Flatland/Spaceland- itSMF USA Webinar Thinking out of the IT box 2011- ASL BiSL Foundation, Focus on Demand, moderator Bookstore- Solvay Brussels, Executive Education lecture- LAC NL, IT is from Flatland, Business is from Spaceland- ASL BiSL Foundation, AM in the New World (22 - itSMF NL, IT Spring - itSMF Singapore, IT Paradigmology Update- itSMF Finland, keynote, Flatland/Spaceland - Agile Business Conference London, How Agile are you with Normal People?- Belastingdienst week van de inspiratie NL, IT Spring - Capgemini, Bangalore - MindTree, Bangalore - itSMF India, Bangalore - NASSCOM IM Summit Bangalore, Panel, Making the enterprise work - Wipro, Bangalore - Hyderabad Software Process Improvement Network - Capgemini Testing Event, IT Spring - BrightTALK Business Service Management Summit, How to take the BS out of BSM - itSMF South East Europe, Serbia, IT is from Flatland - itSMF Belgium, IT is from Flatland - Pink Elephant Las Vegas, Service-oriented AM - CA Czech Republic, IT is from Flatland - CA Poland, IT is from Flatland

2010- ASL BiSL Foundation, Focus on Demand- Solvay, Belgium- CA Bratislava, IT is from Flatland, Business is from Spaceland- BrightTALK, Webcast, ALM Summit BiSL: Application Lifecycle Management, A Business Perspective- Belastingdienst week van de inspiratie, IT is from Flatland, Business is from Spaceland - ICISO 2010, Reading, AM Workshop- itSMF Cleveland, BITA - it takes two to tango- PON, Zeist, IT is from Flatland, Business is from Spaceland- Hangzhou Service Engineering Institute - Hard and Soft IT- itSMF, Auckland, IT is from Flatland, Business is from Spaceland- itSMF, Hong Kong, AM Workshop- NGI, The Hague, AM Workshop- itSMF Annual Conference, Antwerp, Business IT Alignment Illusion- Sogeti Belgium, Edegem, Workshop AM2009- Hogeschool Utrecht, Guest Lecture Economic aspects of IT- itSMF Brussels - ASL & AM- EXIN Beijing - ASL Training & Exam- EXIN ITSM Conference Beijing - AM & ASL- Hong Kong Institution of Engineers (IT Div) - ASL & AM- itSMF Singapore - ASL & AM- VPSCIN Melbourne - IT Paradigmology- ACS Melbourne - IT Service Consumer- Capgemini Sydney - ASL & BiSL, IT Service Consumer- itSMF Sydney - Book Launch 'Waltzing with the Elephant'- itSMF Hong Kong - ASL & BiSL- Hangzhou Service Engineering Institute - Guest Lecture AM & ASL- ASL BiSL Foundation Focus on Supply - Workshop AM- Capgemini / MindTree Bangalore - ASL Training2008- ASL BiSL Foundation Annual Conference: ITIL v3 & BiSL

2017- Topconf Linz- Service Management Dag Amersfoort - ASL BiSL Enterprise DevOps Amsterdam - DevOps Pro Vilnius - The Open Group (IT4IT Forum) Berlin - DevOps Tallinn - SITS London - BCS/SMSG London - DevOpsDays Amsterdam - ASL BiSL Enterprise DevOps Utrecht - The Open Group Ottawa (IT4IT Forum) - IIBA Toronto - itSMF Tokyo- DevOpsDays Shanghai - ServiceSpace Vienna- itSMF Dublin - DevOpsDays Riga - Accenture Riga - The Open Group (IT4IT Forum) Amsterdam - SDI Shine (online) - Agile Consortium Driebergen- Kepner Tregoe Cologne - Øredev Malmö - itSMF Manchester- IT in the Park Edinburgh - IIBA (onlne)

Toronto, Ontario, Ca

Amstelveen, Nl

The BookStore business simulation helps you to:- Understand the concepts of Information Management- Understanding the relationship between Business Management, Information Management, Application/Infrastructure Management- Design and apply Information Management processes - Understand how BiSL (Business Information Service Library) can be used to assess IM capabilities, create dialogue with the business and help structure and improve IM capabilities

High Wycombe, Buckinghamshire, Gb

Paris, France, Fr

Working with talented colleagues on market trends and TechnoVision at the Dutch CTO Office.

Paris, France, Fr

Mark helps IT people improve how they market, sell and deliver Application Management. Other key words: Lifecycle Management, IT Governance, Demand Management, IT Service Management, ASL, BiSL, ITIL. Available for consultancy, workshops, training, keynotes, papers, vision statements.Recent assignments for clients:- Implementation mgmt of Serv.Mgmt tool- Workshops Bus.Info.Mgmt- Vision session for AM dept- Implementation ALM- RACI matrix for AM outsourcing- ASL Foundation Training- Information Strategy Planning- Workshop Bus.Info.Mgmt- Responsibilities matrix for an AM organization - Defining roles for an AM department- Due Dilligence AM organization- Vision workshop

Paris, France, Fr

2012- Service Catalogues- With a little Help from my ITSM Friends- IM the key that unlocks value- Reinvent IT Service Management and pre-empt Occupy IT2011- Information management and my demand-supply fetish- Business Information Management – Enabling the business to get more out of their IT investments- Continual financial improvement- The Big IT Picture- IT Spring- Application outsourcing: trends, SaaS (PON book, Dutch)- Application Management undergoes genetic manipulation (IT Service Magazine, Dutch)2010- Comparison ISO20000 and ASL-BiSL- Loosely coupled or closely collaborative sourcing - Blogs at Computable & IT Executive (both Dutch)- White Paper Recession Resistant Application Management- Article ISO/IEC 38500, BiSL & ASL- White Paper Cloudy Application Management- White Paper IT is from Flatland, Business is from Spaceland2009- The Economics of Application Management- On going cost benefits with Application Managed Services- ASL 2 & ITIL V3- Recession Resistant Best Practices in Application Management- IT Governance

Rotterdam, South Holland, Nl

Responsible for giving a module on Application Management based on ASL for 3rd year students.

Utrecht, Utrecht, Nl

Contributes to ASL and BiSL examination material.

Rotterdam, Zuid-Holland, Nl

Principal consultant in a business unit specialized in Application Management. Executes internal and external assignments (various workshops, Application Portfolio Management). Supports sales in pre-sales phase. Professionalizes (ASL) processes of business unit. Contributes to marketing campaigns and other business development initiatives. Continues membership of Review Board for Honorary Chair of Operational Information Systems at the University of Groningen. Continues giving ASL Training. Co-authors some publications and gives presentations, including guest lectures.

Rotterdam, Zuid-Holland, Nl

2008- Improving Managed Services with ASL, article in Smart Techie (India) - Service-Oriented Application Management, White Paper- Service-Oriented Application Management, chapter in Trends in IT 2008-2009 Book- Service-Oriented Application Management, chapter in itSMF Academy Book- BiSL Service Document2007- Third Generation Application Management- ITIL v3 and ASL- ITIL v3 and ASL, a LAT relationship- BiSL, a practical model- ASL, chapter in ICT Pocketbook- Checklist Information Management2006- ASL Service Document- Economics of IT Management

Rotterdam, Zuid-Holland, Nl

2008- itSMF-India: ITIL v3 & ASL - itSMF-UK: ITIL v3 & ASL - Rotterdam University, Guest Lecture on Service-Oriented Application Management- itSMF-NL Academy: Materclass about Service-Oriented Application Management- ASL BiSL Foundation Event: Service-Oriented Application Management2007- ASL BiSL Foundation Annual Conference: ITIL v3 & ASL + Third Generation Application Management- ASL BiSL Foundation Theme Session: Third Generation Application Management- itSMF NL Annual Conference: ITIL v3 & ASL- Guest Lecture on Trends in Application Management for Hogeschool of Rotterdam- Guest Lecture on e-Commerce for Hogeschool of Amsterdam2006- Guest Lecture on Economics of ICT Management for Erasmus University

Rotterdam, Zuid-Holland, Nl

Joins a small management team with the responsibility of insourcing 100 professionals from the IT department of a telecommunications company. After the transition period he’s responsible for the operational management and professional development of 30 of these new colleagues.He continues his part-time consultancy activities in the Application Management field, producing two publications, giving a guest lecture and training another hundred professionals in ASL. Also participates in several working groups and steering committees in the marketing domain. He is proud to complete his initiative to sponsor the Honorary Chair of Operational Information Systems at the University of Groningen, resulting in the appointment of Professor Philip Powell for a period of five years. He retains an interest as a member of the Review Board and will be pleased to reflect on his research as it progresses.

Rotterdam, Zuid-Holland, Nl

Responsible for product development and sales support for application services in the Netherlands, liaising with global contacts. Trains 300 sales in application services. Make regular internal and external thought leadership contributions in the field of Application Management. Co-writes post-academic course on the economics of application management for University of Groningen. Plays an active role in 2005 with the integration of the PinkRoccade application services portfolio into the new Getronics PinkRoccade concern.

Rotterdam, Zuid-Holland, Nl

2005- Application Management & ASL- IT Governance and the Axis of Value2004 - Application Maintenance in the Spotlights- ASL - Organization Cycle Management- ASL & ITIL, white paper for the ASL Foundation- ASL in the Forest of Models- ITIL Interfaces with Global Standards – ASL- Economics of Application Management2003 - Weakest Link- Costs of Application Management under Investigation1998 - Maintenance: Driving while changing a Wheel1997 - Delivery of Systems is often a Source of Troubles- A Framework for System Development and Management1996 - The Other Side of Outsourcing

Rotterdam, Zuid-Holland, Nl

2003-2005 ASL Foundation Events- ASL and BiSL (Jun 2005)- ASL and ITIL (Jul 2004)- Forest of Models (Jan 2004)- Organization Cycle Management (Jun 2003)2004- Euroforum conference: Getting Return on IT- Guest Lecture for Haagse Hogeschool- Viva ASL in Las Vegas2003Seminar "Application Management, a real Profession"

Rotterdam, Zuid-Holland, Nl

In 2001 his focus changes to business development with primary tasks: alignment and optimization of existing services and contracts; development of new services, including marketing collateral and sales kit; internal and external profiling of the applications management proposition, including publications, workshops, courses, seminars; acquisition of new contracts, often working closely with other units and sales force. Takes initiative in 2001 for Getronics to participate in the ASL Foundation, boosting Getronics’ exposure in the Applications Management market. Participates actively in the Foundation. Gives presentations in the Netherlands, USA and UK. As a part-time trainer, helps more than 150 IT-professionals to achieve ASL Foundation certification.

Amersfoort, Nl

From 1993 active as unit manager of an Applications Management unit (20 FTE), with tasks in HRM, sales support, management of service delivery. Experience in organizational development including downsizing and change management. Recruitment of staff, more than doubling capacity of the unit in 1995. Achieves and sustains high motivation and retention rate. Acquisition of larger contracts in managed services in order to achieve growth targets.RAET is acquired by Getronics in 1996 and two years later his unit merges with a similar department at Getronics forming a new unit with 100 FTE and 4 branches in the Netherlands. Initially responsible for 50 FTE.

Amersfoort, Nl

IT career starts in 1978 at RAET. Experience as IT-professional in development and maintenance, project management, quality management. Specialised in Applications Management.

Education record

Education record