Mark Smelzer Email & Phone Number

Lancaster, Pa, Us

Lancaster, Pennsylvania, United States

Oversee the generation of original content at Jewelers Mutual Group. Current major projects include Gem + Jewel magazine, a twice-annual glossy publication, celebrating all things jewelry. Sent to 150,000 of JM’s top consumer customers, the magazine furthers JM’s north star of “Elevating the love of jewelry”. Additional projects include the annual Conversations In Park City jewelry industry thought-and-opinion-leader retreat and a key role on JM’s Jewelry Industry Council (JIC), a group of industry leaders who meet quarterly to address industry challenges.

New York, New York, United States

WJA, founded in 1983, is the preeminent association of professional women in the jewelry, watch and related businesses. Through the national organization, headquartered in New York City, New York, and a network of 13 regional chapters, members benefit from educational and networking opportunities, scholarships, design competitions and recognition programs.

New York, New York, United States

Jewelers’ Security Alliance (JSA) is a non-profit trade association with over 19,000 members that has been providing crime information and assistance to the jewelry industry and law enforcement since 1883.JSA fulfills its mission of informing and alerting jewelers about crime through weekly email crime alerts and research reports, a website, seminars and consulting activities. JSA also works closely with the FBI and local law enforcement agencies, sharing its data and analysis in order to further the war on jewelry crime.

Greater New York City Area

Consultant to the New York City Jewelry Week (NYCJW) on the creation and sale of strategic partnerships for the 2020 edition.NYCJW welcome arts and culture enthusiasts who explored the multifaceted jewelry industry through ground-breaking exhibitions, panel discussions led by industry experts, exclusive workshop visits, heritage-house tours, innovative retail collaborations, and other unforgettable one-of-a-kind programming created by the best and brightest in the industry. Partners include The Metropolitan Museum of Art, MAD Museum, The Cooper Hewitt Smithsonian Design Museum, Christie’s, Bergdorf Goodman, Verdura, David Webb, Mahnaz Collection, Featherstone Design, Bulgari, Fred Leighton, Lulu Frost, Greenwich Street Jewelers, 92nd Street Y Jewelry Center, and many more.

Lexington, Kentucky

Industry consultant to Gem + Jewel, the first online jewelry marketplace designed by a retailer, for retailers. Gem + Jewel provides independent fine jewelry stores with a white label turnkey website and e-commerce solution, allowing them to capture a portion of this growing market. Gem + Jewel provides vendors with a single-platform marketplace that includes their retailers in the online sale of jewelry. Gem + Jewel will soon launch a hybrid content/commerce consumer doorway into the marketplace, gemandjewel.com.

Lancaster, Pennsylvania Area

Lancaster, Pennsylvania Area

Publisher of JCK magazine and JCKonline, the nation's oldest (1869) and most prestigious trade for the jewelery industry.

Greater New York City Area

According to research conducted with Provoke Insights, 94% of U.S. retailers surveyed see the need for a generic jewelry industry campaign, highlighting the unique emotional connection between the jewelry purchaser and their acquisition. Like the oft-cited "Got Milk?" campaign, this by-the-industry, for-the-industry non-profit campaign will benefit all.I’m currently working with Jewelers of America to raise funds for a highly targeted test campaign and are exploring options for ongoing funding from the entire industry to ensure a self-sustaining and long-term program.

Oversaw $7MM consumer advertising division.

Greater Los Angeles Area

Served as advertising director for the online network L90. Earlier, I focused on establishing online advertising relationships with key entertainment industry partners.

Los Angeles, California, United States

Publisher for an upscale, alternative Los Angeles metro monthly lifestyle publication.

Mba, Mba

Ba, Political Science

Activities and Societies: Phi Kappa Psi

Education record