As Creative Director Juicernet, I enjoy creating brand stories that not only resonate but inspire. I elevate our presence in the food service equipment industry by creating a powerful, cohesive creative marketing strategy that reflects our passion and innovation. I lead the way in transforming our marketing department, overseeing the marketing departments budget, and working hand-in-hand with diverse teams to produce campaigns that captivates and connects. My role involves managing a talented creative team, staying ahead of industry trends, and ensuring our marketing efforts align with business objectives, effectively showcasing our innovative equipment solutions and driving brand engagement.

Collaborated with executive stakeholders to conceive and implement concepts, guidelines, and strategies in various creative projects and oversee them to completion. Directs the overall design for advertisements and the creative aspect of marketing initiatives. Responsible for creating a cohesive image that embodies iRemedy’s brand identity, from website layouts to video and traditional marketing materials. Revise content and presentations, approve/reject marketing assets, while providing feedback and guidance to the marketing team. Creates marketing plans, marketing funnels and content calendars for the marketing team and motivates them use their talents effectively. Lead brainstorming / creative sessions for marketing funnels and content mapping to help generate ideas for copy and graphic content. Worked closely with multidisciplinary project teams, particularly IT. Keeps marketing team members informed of marketing results by tracking KPI’s in Google analytics.

Utilize UX/UI Design techniques to develop, implement and optimize web sites/applications, landing pages and email marketing campaigns. Created branding strategy and applied content strategy to create user-engaging content. Search engine optimized client's websites to increase web search ranking. Created and maintained social media marketing campaigns.

Collaborated with the marketing team to combine my knowledge of front-end development with their understanding of SEO best practices, Learned how to build websites that are not only visually striking but also optimized for search engines.

Created and maintained standard operating procedures to prepare, audit and input transactions into the Manpower Integrated Personnel System database for personal accounts and pay accounts for Marine personnel aboard Marine Corps Base, Quantico, VA.