Mark Sperling Email & Phone Number

California, United States

Laguna Beach, CA, US

• Since 2006, Group Y is the original and leading collective of professionals focused on Youth Marketing, Lifestyle, and other progressive and expressive cultures. Our mission is to intersect influencers across.
• Adidas 747 NBA All-Star Weekend Festival
• Adidas #TLKS
• Agenda Festival
• Agenda Emerge
• Agenda Workshop

Los Angeles, California, US

• Events & Partnerships for Agenda Show, Capsule Show, Agenda Festival, ComplexCon - Reed Exhibitions & ReedPop properties
• Agenda Emerge - Co-Creator & Executive Producer
• ComplexCon - Talent / Operations Producer
• Agenda Festival - Panel Talks Producer
• Agenda Workshop - Executive Producer
• Assembly Vegas - Executive Producer

Fuschl, AT

• Created company‐wide partnership directives, responsible for corporate brand partnerships on global and U.S. national initiatives.
• Secured $4.5MM in event, media, national & global partnerships with Fortune 500 / Lifestyle brands. Generated leads with 320+ brand partners. Managed brand's relationship with CAA SportsDeveloped customized programs.
• Red Bull Media House -- Digital / Social Media, YouTube Channel, Red Bulletin Magazine
• Sports Marketing & Culture -- Global, National & Regional Events, Red Bull Records
• Brand Marketing, Consumer Collecting, and Regional Business Units
• Sales and Retail Marketing

Corona, CA, US

• Industry respected leader in motorsports and action sports protective gear and apparel. $25M in annual sales.
• Secured +$1MM in corporate sponsorships and partnerships for supercross / motocross racing team.
• Directed worldwide marketing initiatives with international distributors and dealers.
• Developed PR and digital strategies to support sponsored athletes and product design teams.
• Managed roster of sponsored drivers, athletes & celebrities in F1, MotoGP, IndyCar, NASCAR, Supercross, LeMans, World Cup MTB, and other disciplines

Beverly Hills, California, US

• The world's leading live entertainment company, connecting more than 47 million fans to over 21,000 live concerts & events for over 2,300 artists. $4B annual revenue. 6,500 employees
• Directed corporate sponsorships for Live Nation & House of Blues venues, and music festivals.
• Developing customized partnerships, pricing and interfacing with +100 U.S. national clients.

LUCID MARKETING -- Oversaw strategic planning and execution of clients online and offline marketing efforts targeting families, youth and moms. Clients included: Disney, Buena Vista Home Entertainment, EA, AOL, Intuit, eHarmony, MGA, and Whirlpool.WAVE HOUSE / WAVE LOCH -- Oversaw regional and global marketing for Entertainment, Sport and Lifestyle venue.

• GLTR "Girls Learn To Ride"​ -- The largest and original series of female-only outdoor / action sports clinics, retreats & events.. GLTR evolved also into an online magazine focusing on women in action sports and events.
• Produced, managed and co-sponsored over 250 events nationwide per year.
• Created and coordinated women's professional competitions & "Girls Day" activities for ESPN X Games, NBC Dew Action Sports Tour, Woodward Camp and ASA Supergirl event.
• Secure over $1MM in marketing sponsorship and partnerships. ** Company was sold in 2006 to Airborne Media.

• Successfully manage multi-facet marketing and public relations services agency specializing in youth-based consumer targeting, marketing campaign development and implementation, partnership / sponsorship development.
• Key Clients included Target, Tylenol, Best Buy, Quiksilver, and Intrawest
• Orchestrated media campaigns resulting in +$1.8MM ad value and +$1MM sponsorship value.
• Guided Target stores into the action sports market, advising on athlete partnerships & events.

Developed marketing and sponsorship for Tony Hawk’s Boom Boom Huck Jam inaugural 25-city arena sports and music tour.

Directed marketing, experiential, PR and signature events for Action and Outdoor Sports print & online titles - Surfer, Skateboarder, Snowboarder, Bike and Powder publications.

• Industry respected men's, juniors & youth lifestyle apparel brand. $25M in annual sales.
• Increased annual revenue of 280% in 1st year. Executed company sale to the licensee in 2nd year.
• Developed entertainment partnerships with music tours, product placement, celebrity relations, and retail promotions. Increased PR ad value 98% over two years.
• Managed over 120 action / motor sports sponsored athletes including top-ranked & gold medalists Dave Mirra, Carey Hart, Ryan Nyquist, Andy Macdonald, Roland Sands, and more.

Davie, FL, US

Directed U.S. national and global special events and grand openings in new markets. Developed and oversaw marketing and PR initiatives in 8 top-tier Cafes in major metro markets.

Carlsbad, CA, US

• Leading Publisher of Action Sports and Youth Culture publications & websites; TW Snowboarding, TW Skateboarding, Warp, Transworld Business, TW Surf.
• Created marketing, events & PR campaigns, including the magazine’s first digital media presence.
• Developed signature events including the inaugural Warped Tour, Vans / Hard Rock Triple Crown, Hard Rock Cafe World Championships of Skateboarding and BoardAID for LIFEbeat.

New York, NY, US