Mark Spicer Email & Phone Number

London, Gb

London, England, United Kingdom

Developing long-term vision and direction: responsible for creating and communicating a clear vision for the organization’s future growth and success. This may involve conducting market research and analysis, identifying key trends and opportunities, and setting strategic goals and objectives.Leading strategic planning: leading the development of the organisation’s strategic plan, which outlines the actions and resources needed to achieve the organization’s goals. This may include identifying and prioritizing initiatives, allocating resources, and establishing metrics to measure progress.Communicating and aligning strategy: Effectively communicate the organization’s strategy to senior management, employees, and other stakeholders and ensure that all levels of the organization are aligned with and working towards the same goals.Leading cross-functional teams: Responsible for leading cross-functional teams to implement strategic initiatives and projects, and ensuring that they are completed on time and within budget.Managing risks and challenges: Identify and manage risks and challenges that may impact the organization’s ability to achieve its goals, and develop contingency plans as needed.Monitoring and reporting on progress: Responsible for monitoring the progress of the organization’s strategic initiatives and reporting on results to senior management and other stakeholders. They may also be responsible for making adjustments to the strategy as needed based on changing market conditions or other factors.

London, England, United Kingdom

Working with clients and client teams across Epsilon and the wider Publicis Groupe to deliver CRM strategies for generating growth, retention, and optimised customer experiences across paid, owned and earned channels.Be the trusted advisor in support of investment justifications by providing market insights, business cases and solutions to solve the clients core business challenges.Develop and manage high-quality strategies for numerous projects, across new and existing clients.Actively participate in new business development, understanding client’s needs, identifying opportunities, developing and presenting strategic proposals.A leadership role in managing strategy and insights client engagements.Leading and co-managing client projects and retainers.Help clients and internal teams understand emerging trends, apply best practices and discovering use cases to pursue innovations.

London, England, United Kingdom

Created audience and data strategies for a very large UK client to deliver either single channel or multi-channel activation to drive engagement and conversion.Working towards progressive profiling, customer lifetime value and optimised customer journeys though extensive data analysis profiling and segmentation of the customer base.Creating and executing content strategies to improve creativity & consistency to drive engagement through structured communications.

London, England, United Kingdom

Created audience and data strategies for a very large UK client to deliver either single channel or multi-channel activation to drive engagement and conversion.Working towards progressive profiling, customer lifetime value and optimised customer journeys though extensive data analysis profiling and segmentation of the customer base.Creating and executing content strategies to improve creativity & consistency to drive engagement through structured communications.

London, England, United Kingdom

Joined the NHS as part of the response to COVID-19, and continue to work on the frontline in Accident & Emergency, and Adult Critical Care Unit. Zero Hours Contract.

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Sat on the Independent Monitoring Board of Her Majesty’s Prisons in London. The role is to ensure prisoners are treated with care, respect and decency, as well as report observations of concern whilst moving around the prison. By the time we see prisoners, they have exhausted the Prison Service application and complaints system, and therefore are often vulnerable and very volatile. The handling of their problems and requests is done with very careful handling, compassion is at the heart of the work I do. We often have to deliver bad news to prisoners already feeling let done or struggling with prison life.The training and experience gained from this type of work has benefited me personally and has helped me develop my career.

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Creating strategies for clients to deliver either single channel or multi-channel content distribution model to drive engagement levels across the channels, ultimately to drive footfall and sales. Driving clients to get to single customer view, customer lifetime value and optimised customer journeys though data and extensive analysis profiling and segmenting the member base.Creating and executing strategies to improve creativity & consistency to drive engagement through structured communications.

London, England, United Kingdom

Adopted, motivated and energized an existing team to grow and develop, along with new team members with great results.Recognised within the business for treating ‘panel as a product’ to drive product quality and taking a very different approach adopting and implementing industry best practice and methodologies for CRM.Moved from a single channel email dependency to delivering a multi-channel content distribution model with unusually high engagement levels across the channels. Driving the business to get to single customer view, customer lifetime value and optimised customer journeys though data and extensive analysis profiling and segmenting the member base.Created and executed strategies to improve creativity & consistency to drive panel engagement through a structured communication program.Delivered a strategy to get our panel engagement efforts to industry standards, which has led to arresting the decline of panel numbers and stabilization of the responder base.Launched a social media strategy which has added 55,000 new followers on Facebook in 5 months and increased our ranking and reputation with Facebook.Leading an initiative to bring Acquisition and Retention closer together through updating all the acquisition creative, re-dressing the shop window and join experience.Business lead for the new content management system for a better portal experience.

London, England, United Kingdom

Tasked to create a completely new CRM & loyalty strategy for B-2-B and B-2-C target audience’sDeveloped and delivered social media campaigns and created new communitiesReplaced and implemented a new CMS which manages 3 different web sitesCreated a member management strategy which converts the current strategy into fully digital experience

Riyadh, Saudi Arabia

Created and delivering a customer retention strategy due to high customer and product churn Conducted a comprehensive study of historical data and customer trends – profiling, segmentation, analysis to create insightsDesigned, created and delivered a customer experience strategyDesigned, created and delivered a brand new frequent flyer program with great initial data, results and insightsRevised and reinvigorated the airline product to create preference over competitorsCreated a data warehouse for the deep understanding of customers and their travel and spending trendsDirection and management of online and social media presence

Mumbai, Maharashtra, India

Inherited an established business (10 years) with over 120 employees and around $15 million turnoverCreated a business plan for business turnaround and business transformation – rapid transformation of a BPO into a full-service marketing agencyCreation, training and development of a Management Team to achieve business goals and objectivesResolved incorporation, legal entity owner, pension and tax issues; resulting in an Indian Corporation Tax saving of $150kManaged the ‘Centre of Excellent of Analytics’ for the company globallyDeveloped and created the brand, product and services of the company for the Indian MarketBusiness Development – sales planning, acquisition, growth and retention of clientsPresenting to clients at all levels, creation of contracts, negotiations and closing dealsProject planning, implementation, development & resource deploymentDeveloped standards, procedures and processes to ensure delivery of best practice

Sydney, New South Wales, Australia

Leadership - created a new agency, turned around broken agencies, mergers & acquisitions and increased the size of an already successful agencyBusiness Development - sales planning, acquisition, growth and retention of prestigious clientsProposals and Presentations - Created responses to RFI and RFP’s for contracts worth $5-$10millionProject Planning - implementation, development & resource deploymentDeveloped standards - processes to ensure delivery of best practiceTraining and Development - guided and trained employees to achieve goals and objectives to meet the demands of clients and the business, ensuring career development

Dubai, United Arab Emirates

Incorporated and created the Middle East presenceDeveloped and created the brand, product and services of the company for the Middle East marketBusiness Development – sales planning, acquisition, growth and retention of clientsProject planning, implementation, development & resource deploymentDeveloped standards and processes to ensure delivery of best practicePresenting to clients at all levels, creation of contracts and closing dealsTraining and development of employees to achieve goals and objectives to meet the demands of clients and the business, ensuring career development

London, England, United Kingdom

Managing programmes and projects ensuring they are delivered to a high standardCreated a pre-paid card product and adapted for different target audiencesSales planning and lead generation for the business development teamPresented to clients at all levels, creation of contracts and closing dealsCreation of sales tools – presentations, proposals and estimatesClient management to launch programmesAccount direction and management of account team, training and developmentPlanned and executed live events, exhibitions and conference planning, creation and buildMaximised PR opportunities – speaking opportunities, press interviews and writing articlesClients included Vodafone (measurement, reward, loyalty) O2 (reward, loyalty, measurement), Sony (reward, loyalty) Barclays (reward, loyalty) Lloyds TSB (reward, loyalty) Asda (reward, measurement), Caterpillar (measurement, reward), Ford (reward, loyalty, measurement)