Mark Roy Email & Phone Number

Chicago, Illinois, US

At Winston & Strawn, I lead the brand and external communications strategy for our global law firm. I orchestrate all aspects of our external presence – from media relations and visual identity to digital platforms – ensuring our brand resonates with clients across every touchpoint. Together with my team, by managing our website, social channels, thought.

New York, NY, US

• Serve as a thought partner to senior leaders and their teams.
• Help clients break down goals into actionable, time-bound steps and provide accountability for progress.
• Scope, plan, define metrics and deliver client engagements to optimize client satisfaction and likelihood of sustained behaviors that enhance their success.
• Communications consulting, including: speech writing, executive presence, presentation coaching, personal-brand building, reputation management, crisis communications, media relations, and thought leadership strategy.
• Build a business development pipeline for my own firm and coach my clients to enhance their BD confidence and success.

Chicago, IL, US

• Analyze client assessments to coach clients on developing new skills and behaviors that enhance the likelihood of their improved success and attainment of their goals.
• Serve as a thought partner to senior leaders.
• Help clients break down goals into actionable, time-bound steps and provide accountability for progress.

New York, NY, US

As Director of Communications for The WNET Group, home to America's flagship PBS station, THIRTEEN, as well as WLIW21; producers of iconic series like NATURE, AMERICAN MASTERS and GREAT PERFORMANCES; and operator of New Jersey’s statewide public television network NJ PBS and NPR station WLIW-FM; I was responsible for shaping institutional messaging and.

Philadelphia, PA, US

Aligned public relations with marketing and business development strategies to help drive business opportunities for this AmLaw 100 law firm with more than 800 attorneys in offices across the United States and internationally.

Toronto, ON, CA

• Led the team that provides all internal and external communications for the $3.5 billion, 10,000-employee global Legal business of Thomson Reuters.
• Managed the change from separate internal and external teams to one team providing holistic communications support to the second largest business of Thomson Reuters.
• Launched eDiscovery Point, a revolutionary new Web-based ediscovery software solution.
• Conceived and launched the first unified internal and external communications plan for the Legal business.
• Implemented metrics for earned media that measure share of voice against key competitors in key market segments and regions, as well as tone and overall quality of coverage.
• Launched Practical Law Connect, the first-of-its-kind solution that integrates Thomson Reuters Practical Law legal know-how resources with Thomson Reuters Westlaw legal research.

New York, NY, US

• Devised and implemented a modular approach for firm-wide, practice area and attorney-specific marketing collateral.
• Key member of the team that rolled out the firm’s redesigned intranet.
• Conceived and launched hhrbankruptcy.com, the Corporate Reorganization and Bankruptcy Practice Group’s blog, as a business development tool and to position the team as leaders in their field.
• Managed business development efforts, including strategic responses to requests for proposals, reviewing market research, and drafting pitch materials.
• With the CMO, led a team of 13 marketing, design, research, and business development professionals.
• Implemented, managed and monitored the firm’s strategic communications plan.

Washington, DC, US

• Increased brand awareness of this top-ten global law firm as reflected in the annual Acritas/Sharplegal Global Elite survey.
• Achieved a year-over-year increase greater than 55% in the circulation of the outlets in which we earned media placements along with a 10% increase in the number of media placements.
• Recruited and built a world-class marketing communications team with additions of key hires, including: Creative Director, Public Relations Manager, Internal Communications Manager, and Interactive Marketing.
• Led a team of 10 marketing communications professionals in the U.S. and advised an international team of an additional 22 marketing colleagues.
• Managed agency and other vendor relationships.
• Key member of the international team that devised and launched the firm’s first unified, global intranet.

London, England, GB

• Headed the media relations function for the Americas of this leading global law firm with 4,200 lawyers across 70 offices.
• Designed and implemented PR plan with measurable analytics for ongoing and quarterly dedication of PR resources that was aligned with Practice Group Leaders’ and executive leadership’s business objectives.
• Directed PR campaign for branded Global Technology Summit, which achieved 14 million impressions, 32 earned media placements and 200 Tweets and Retweets by thought influencers in the technology sector.
• Managed crisis communications messaging and strategy, including mitigating news of a national RIF, which netted only eight items, including: three neutral, four negative and one neutral/positive mention in tone.
• Managed public relations agencies to align resources to meet the competing needs of internal clients.
• Collaborated with the internal communications department and media relations colleagues in Europe, the Middle East and Asia for consistent messaging.

Chicago, Illinois, US

• Directed external communications function of this leading U.S. law firm with 750 lawyers across eleven offices.
• Grew year-over-year media placements by 30% in first year.
• Developed and implemented the firm’s social media strategy, which has been hailed as a model for the legal industry
• Positioned firm’s thought leaders in top-tier national publications each quarter since assuming leadership of the PR function, including: Business Week, New York Times, Wall Street Journal, Forbes, and others.
• Implemented PR plan to establish Lean Six Sigma services as legal industry pioneer.
• Media trained attorneys and C-level leadership to effectively position the firm's messages in the media.

New York, New York, US

• Generated national and international media coverage of key cases brought by Lambda Legal, the nation’s oldest and largest legal advocacy organization for LGBT people and people with HIV
• Trained clients and Lambda Legal spokespeople to effectively position messages in the media
• Managed interdepartmental communication concerning the organization’s highest profile litigation: lawsuits seeking the right for same-sex couples to marry (in NY, CA, and WA)
• Key member of communications team that moved percentage of New York state residents favoring marriage for same-sex couples to majority from minority of residents
• Crafted press releases, opinion pieces and letters to the editor that articulated the organization’s voice and position on key issues and placed them in the media

B.A., Literature/Writing

M.B.A., Marketing

Doctor Of Psychology - Psy.D., Human And Organizational Psychology

Leadership And Executive Coaching Certification

The Columbia Coaching Certification Program, Executive Coaching