- Grew APAC operations from inception to $15M ACV.- Scaled the team to 40 staff across Sydney and Singapore, supporting four core languages (English, Japanese, Korean and Mandarin).- Achieved a 3x increase in Average Order Value (AOV).- Delivered an average of 76% YoY growth from 2021 to 2024.- Awarded Sales Region of the Year 2023 🏆.Led Vimeo's expansion across the APAC region, building a high-performing team and scaling the business through strategic market penetration. Developed localised GTM strategies in key markets, driving enterprise customer growth and transitioning clients to enterprise solutions. Recognised for delivering outstanding results and awarded Sales Region of the Year in 2023.

- Led major OEM market assessment, partner selection and negotiations- Supported global sales team in multiple 6 & 7 figure deals - Established process for aggregating commercial opportunities across the globe and aligning product roadmapDirected product strategy and customer requirements for regions outside North America. Facilitated collaboration between Product Management, sales teams, and customers, resulting in successful deals. Led OEM integrations, overseeing market assessment, partner selection, and go-to-market planning.

- Achieved 300% bookings growth while sustaining 86% revenue retention.- Established a local consulting team and launched a successful channel programme.- Secured major clients including Seven Network, Foxtel, Cricket Australia, Spark NZ, and News Corp.- Earned President’s Club recognition in 2017.- Led regional integration staff and customers following a major acquisition in 2019.Drove significant revenue growth while maintaining high customer retention. Built and led a successful field team with no voluntary attrition. Secured key client wins and established a local consulting team and channel partner program.

- Joined a three-person team, leading technical sales and expanding the team to 11.- Took Brightcove from #3 to #1 video streaming vendor in ANZ for the media industry winning 6 out of the 10 of the major streaming services in region.- Secured major clients including Stan, MediaWorks NZ, Fairfax, Network Ten, Yahoo7, Bunnings, and Tourism Australia.- Developed and implemented new sales processes for high-value deals, establishing Brightcove as a trusted advisor and industry partner of choice.- Spearheaded product innovation that provided Brightcove with a distinct competitive advantage in the media industry.- Collaborated with Product and Engineering teams to design and test innovative solutions tailored to customer needs.