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Leading the strategic development and growth of Ecommerce and Customer Service for Trivantage, the leading distributor and manufacturer for awning, marine, upholstery, shade sail and related industries. Experienced in improving operational efficiencies that reduce the cost per transaction and achieving sales growth through new markets and services, investments in digital marketing, and continuous improvement of the customer experience. Specialties• Enterprise level B2B Ecommerce (HCL Commerce, Adobe Commerce)• IBM Sterling OMS• Digital strategy• Business development• Email marketing• SEO/PPC• Technology trends analysis • Market research• Presenting to groups of all sizes• Project management• Brand management• HTML and CSS languages.• Google Analytics • Advanced Microsoft Office and data analysis with Excel.
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Senior Director, CommerceTrivantageGreensboro, Nc, Us
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Senior Director Of CommerceTrivantage Sep 2024 - PresentGlen Raven, North Carolina, Us
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Director Of CommerceTrivantage Oct 2023 - Sep 2024Glen Raven, North Carolina, UsDriving growth and profitability by leveraging people, processes, and technology to continuously improve the customer buying experience through all channels.
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Ecommerce DirectorTrivantage Apr 2019 - Oct 2023Glen Raven, North Carolina, UsLeading the operations and growth of digital sales channels at Trivantage.• Defining the vision, business plan, and key metric objectives for Trivantage Ecommerce sites and digital channels.• Collaborating with all major business functions (Sales, Operations, Supply Chain, Customer Service) to identify opportunities where digital can support sales growth, improve efficiencies, and get products faster to market. • Leading the team driving the day to day execution of digital strategies, SEO/PPC, email campaigns, and merchandising activities.• Identifying, evaluating, and managing key third party/vendor relationships including contract negotiations and renewals.• Developed and oversee services for 3D renderings and Engineer sealed drawings for Awning, Shade, Tension, and Shade Sail fabricators.• Oversee the development and selling of Awning Composer, a specialized 3D software allowing shade fabricators to design and estimate materials needed without the need for CAD experience.
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Manager Of Ecommerce Strategy And AnalyticsTrivantage Mar 2018 - Apr 2019Glen Raven, North Carolina, UsOwned growth strategy development and execution for digital channels and websites at Trivantage. Provided guidance and oversight for daily site operations for Trivantage.com. Utilized analytics to identify, develop and execute on growth opportunities. Provided strategic leadership for technology trends, content creation, UX, UI, analytics, SEO, PPC, and email.
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Ecommerce ManagerTrivantage Jan 2014 - Mar 2018Glen Raven, North Carolina, UsManaged the daily operations of Trivantage.com in order to maximize search visibility, enhance customer experience and increase conversion. • Developed and implemented growth strategies for Trivantage.com; including SEO, PPC, design and execution of marketing content, search and navigation, merchandising, UI, UX and email/marketing automation campaigns.• Oversaw technical/organic SEO execution and performance.• Oversaw Google Tag Manager and Google Analytics to monitor identified KPIs.• Oversaw planning and executing email marketing strategy including timing, tracking and analytics, and reporting through Silverpop. Through the implementation of this strategy we eclipsed 30% open and 10% click-to-open rates. • Worked closely with Ecommerce team, internal IT group and external consulting and development provider to design and implement new features, functionality, strategy and data reporting for Trivantage.com.• Worked directly with internal IT group and external web development provider to implement new ecommerce tools; ex. CMS, DAM, CRM, PIM, analytics packages, session recording, etc.• Product manager for Awning Composer, 3D visualization software. Focused on providing features and functionality to help awning fabricators design and sell awnings and streamline the process from design to manufacturing and ordering materials through Trivantage.com.• Presented software through speaking engagements for regional and national seminars.
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Marketing Systems ManagerTrivantage Nov 2008 - Jan 2014Glen Raven, North Carolina, Us• Helped manage the development and implementation of B2B Ecommerce site with a responsibility of improving website design, features, functionality, usability, search and content.• Developed online marketing strategies that targeted increasing online sales versus traditional sales, helping customers quickly find the products they need, and offering complimentary items.• Project manager for website, development, marketing, strategy and support of 3D visualization software, Awning Composer.• Promoted Awning Composer software through website, traditional and digital marketing, presentations, seminars and customer visits.• Presented to groups ranging from 5-100 people.• Member of research team tasked with replacing current commerce platform and have executed a new Ecommerce, order management system and warehouse management system.• Member of Trivantage rebranding team utilizing market research to align branding and business strategies with customer's most strongly held beliefs, identified switching triggers and needs.• Member of and eight-person team tasked with organically developing a new corporate vision and fostering growth of the vision to domestic and international locations.
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Marketing AnalystGlen Raven Jan 2006 - Oct 2008Glen Raven, Nc, Us
Mark Stiver Skills
Mark Stiver Education Details
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North Carolina State UniversityMarketing -
North Carolina State UniversityApparel And Textile Marketing Management
Frequently Asked Questions about Mark Stiver
What company does Mark Stiver work for?
Mark Stiver works for Trivantage
What is Mark Stiver's role at the current company?
Mark Stiver's current role is Senior Director, Commerce.
What is Mark Stiver's email address?
Mark Stiver's email address is ms****@****ven.com
What is Mark Stiver's direct phone number?
Mark Stiver's direct phone number is +133658*****
What schools did Mark Stiver attend?
Mark Stiver attended North Carolina State University, North Carolina State University.
What skills is Mark Stiver known for?
Mark Stiver has skills like Textile Industry, Marketing Strategy, Marketing, Textiles, Sales, Product Development, E Commerce, Market Research, B2b, Social Media Marketing, Brand Development, Merchandising.
Who are Mark Stiver's colleagues?
Mark Stiver's colleagues are Lisa Campbell, Juan Carlos, Linda Bojar, Rudie Bingham, Lydia Kauffman, Mark Nicoletti, Jared Vatty.
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