Mark Stollar Email & Phone Number

New York, Ny, Us

New York, New York, Us

Leading a start-up nonprofit with the mission of building interest and participation in STEM fields among underrepresented minority students in NYC-area secondary schools. Program includes or will include a speaker program in which STEM professionals are brought into schools to speak in classrooms and auditoriums, Geek-for-a-Day externships in which field trips are arranged with outside STEM organizations, and a STEM-focused after school program.Responsibilities include:*Building an initial governing board*Strategic planning*All development efforts to generate operating income*Programming management and implementation

Services included development of marketing and sales strategies, implementation of digital marketing campaigns (SEO/SEM, social media, Adwords, content marketing), creation of marketing collateral, marketing audits, proposal writing for rfp’s, and pre- and post-event marketing activities designed to maximize lead generation and marketing ROI.• Implemented digital marketing campaigns (SEM, Facebook and Google ads, retargeting, social media, content marketing) for online content provider for K12• Developed detailed strategic marketing plans for provider of professional development for K12 educators and a publisher of reading intervention products• Created marketing collateral for real estate management and brokerage companies• Conducted detailed competitive and marketing analyses for for-profit university• Led the marketing and sales activities for a producer of streaming science videos offering SaaS subscriptions to homes and K12 schools• Wrote successful proposals in response to rfp’s in New York City and Chicago for provider of online professional development courses

New York, Ny, Us

Responsible for all marketing activities of start-up subscription-based online math company. Relied upon digital marketing to fill sales pipeline and lead prospects through funnel to close. Cultivated leads through content marketing activities such as newsletters, white papers, case studies, infographics and videos. Conducted online and in-person sales presentations and product trainings.• Exceeded projected leads generated through email campaigns, social media, online advertising, and SEO/SEM• Developed sales process that enabled data-driven analysis of each stage of sales funnel• Optimized marketing effectiveness and ROI through the utilization of Salesforce, Google Analytics, Adwords, HootSuite and other analytic tools

Abingdon, Oxon, Gb

Developed and implemented marketing communication plans to promote interactive software and classroom technologies into K12 schools and districts, helping company enjoy 25% annual revenue growth to $40MM.• Generated leads in sales pipeline in excess of $90MM through creation of catalogs and marketing collateral, Internet-based marketing programs and e-mail blasts, re-design of website, and conferences in support of internal and external sales teams• Oversaw the launch of major new products, including online math curriculum and a student management system• Conducted detailed territory analyses for sales reps, including district-wide initiatives, sources of funding, targeted schools, and appropriate product solutions to match opportunities.

Directed the sales, marketing, and operations activities of award-winning provider of online professional development courses. Graduate courses and degree programs are offered through college partners, with KDS conducting the marketing to generate enrollments.• Managed all marketing activities, with an emphasis on website re-design, Internet-based marketing (SEO, SEM) and extensive e-mail marketing campaigns that increased revenues by over 200%• Negotiated sales of customized professional development solutions to colleges and K12 districts• Recruited and managed marketing, sales, customer support, product development and operations teams

Developed and oversaw all sales and marketing strategies to B2C and B2B markets for provider of online test preparation courses and assessments. • Revamped and directed the sales and marketing efforts, reducing the overall selling expenses while increasing productivity• Developed the strategy to revise test prep product to enter new market for K12 assessments• Sold online solution to large ($100K+) district customers

Directed all aspects of sales, marketing, strategic planning, accounting, human resources, and day-to-day operations for the leading provider of IT certification exam simulations.• Increased annual revenues by 20% to $20 million by redesigning the company’s web site, revising sales strategies and instituting new on-line and off-line marketing initiatives.• Improved operational efficiencies and increased earnings by 25% over the previous year by accelerating use of the Internet for content delivery and marketing, by introducing new fulfillment procedures and by optimizing staff size at 70 employees.• Conducted due diligence for a couple of acquisition targets in the career training field. • Devised and launched a new line of training videos leveraging Transcender’'s brand and development expertise, positioning the company into a lucrative and expanding market.

London, Gb

Oversaw all aspects of UK-based DK’s Interactive Learning division in the US, including publishing strategies, product development, sales and marketing, for the home, school and library markets, as well as DK’s proprietary multi-level marketing channel, DK Family Learning.• Revitalized a $1MM/year unprofitable operation into a $15MM/year profitable enterprise by refocusing the publishing plan and repositioning DK in new and existing markets.• Improved DK’s market share position from #29 to #5 by hiring and managing a new sales team and devising a new retail marketing strategy.• Oversaw the creation and retail sales of a line of Math workbooks for children.

Fort Lauderdale, Fl, Us

Directed the sales and marketing functions of Kaplan Interactive, Kaplan’s publishing division.• Implemented aggressive marketing plans that improved Kaplan’s retail market position in SAT software from fifth place to first, increasing market share from 10% to 70%.• Increased revenues and profits of division by 100%, leading to a multi-year, multi-million dollar licensing deal with Cendant Software.

New York, Ny, Us

Led the sales and marketing of Scholastic’s software products into the home and school markets. For the home market, created and ran the Scholastic Software Club, a revolutionary sales vehicle that uses direct mail to teachers to sell software into the home. For the school market, managed the sales and marketing of supplemental software into the classroom, as well as helped lead the product development of new products. • Built the Software Club into a $25 million per year business through strong merchandising and effective marketing.• Exceeded revenue expectations in the school market every year by hiring and managing an internal sales force, refocusing direct mail resources and revamping and extending a network of nearly 200 dealers.• Managed a line of videodisc products created jointly with WGBH based on the NOVA television series.

Certificate In Digital Marketing

Mba, Marketing

Ba, History, English