Mark Stollar Email and Phone Number
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Marketing and sales executive with twenty years of experience in brand building, communications, and revenue generation. Expertise in determining market needs, establishing product development and marketing plans, and designing integrated strategies to achieve corporate objectives. Experience in leading nonprofit organizations that support and provide education for children and adults.• Proven track record of growing businesses: took an interactive learning business unit from $1 million per annum to $15 million• Innovative entrepreneurial problem-solver: created revolutionary educational software distribution business and grew it to $25 million in annual revenue• Demonstrated leader and team-builder: led a 75-employee test prep company to 25% annual revenue growth to $20MM• Passion for delivering results: led ed tech company’s marketing and lead generation activities, resulting in 25% growth to $40MM annual revenue• Data-driven decision-maker: MBA training in market research developed aptitude for gaining thorough understanding of target audience to guide strategies and tacticsSpecialties: Digital marketing in B2B and B2C markets, sales management into K12 schools and districts, lead generation,
Geeks Rule
View- Website:
- geeksrule.org
- Employees:
- 4
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Geeks RuleNew York, Ny, Us
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Chief Executive OfficerGeeks Rule Nov 2016 - PresentNew York, New York, UsLeading a start-up nonprofit with the mission of building interest and participation in STEM fields among underrepresented minority students in NYC-area secondary schools. Program includes or will include a speaker program in which STEM professionals are brought into schools to speak in classrooms and auditoriums, Geek-for-a-Day externships in which field trips are arranged with outside STEM organizations, and a STEM-focused after school program.Responsibilities include:*Building an initial governing board*Strategic planning*All development efforts to generate operating income*Programming management and implementation
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ConsultantMsny Consulting Jan 2012 - PresentServices included development of marketing and sales strategies, implementation of digital marketing campaigns (SEO/SEM, social media, Adwords, content marketing), creation of marketing collateral, marketing audits, proposal writing for rfp’s, and pre- and post-event marketing activities designed to maximize lead generation and marketing ROI.• Implemented digital marketing campaigns (SEM, Facebook and Google ads, retargeting, social media, content marketing) for online content provider for K12• Developed detailed strategic marketing plans for provider of professional development for K12 educators and a publisher of reading intervention products• Created marketing collateral for real estate management and brokerage companies• Conducted detailed competitive and marketing analyses for for-profit university• Led the marketing and sales activities for a producer of streaming science videos offering SaaS subscriptions to homes and K12 schools• Wrote successful proposals in response to rfp’s in New York City and Chicago for provider of online professional development courses
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Head Of MarketingKnowre Feb 2014 - Nov 2015New York, Ny, UsResponsible for all marketing activities of start-up subscription-based online math company. Relied upon digital marketing to fill sales pipeline and lead prospects through funnel to close. Cultivated leads through content marketing activities such as newsletters, white papers, case studies, infographics and videos. Conducted online and in-person sales presentations and product trainings.• Exceeded projected leads generated through email campaigns, social media, online advertising, and SEO/SEM• Developed sales process that enabled data-driven analysis of each stage of sales funnel• Optimized marketing effectiveness and ROI through the utilization of Salesforce, Google Analytics, Adwords, HootSuite and other analytic tools -
Marketing DirectorRm Education Oct 2008 - Dec 2011Abingdon, Oxon, GbDeveloped and implemented marketing communication plans to promote interactive software and classroom technologies into K12 schools and districts, helping company enjoy 25% annual revenue growth to $40MM.• Generated leads in sales pipeline in excess of $90MM through creation of catalogs and marketing collateral, Internet-based marketing programs and e-mail blasts, re-design of website, and conferences in support of internal and external sales teams• Oversaw the launch of major new products, including online math curriculum and a student management system• Conducted detailed territory analyses for sales reps, including district-wide initiatives, sources of funding, targeted schools, and appropriate product solutions to match opportunities. -
Executive VpKnowledge Delivery Systems Aug 2006 - Jul 2008Directed the sales, marketing, and operations activities of award-winning provider of online professional development courses. Graduate courses and degree programs are offered through college partners, with KDS conducting the marketing to generate enrollments.• Managed all marketing activities, with an emphasis on website re-design, Internet-based marketing (SEO, SEM) and extensive e-mail marketing campaigns that increased revenues by over 200%• Negotiated sales of customized professional development solutions to colleges and K12 districts• Recruited and managed marketing, sales, customer support, product development and operations teams
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Vice President Sales And MarketingTestu Jun 2002 - Dec 2005Developed and oversaw all sales and marketing strategies to B2C and B2B markets for provider of online test preparation courses and assessments. • Revamped and directed the sales and marketing efforts, reducing the overall selling expenses while increasing productivity• Developed the strategy to revise test prep product to enter new market for K12 assessments• Sold online solution to large ($100K+) district customers
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PresidentTranscender Feb 2001 - Jun 2002Directed all aspects of sales, marketing, strategic planning, accounting, human resources, and day-to-day operations for the leading provider of IT certification exam simulations. Increased annual revenues by 20% to $20 million by redesigning the companys web site, revising sales strategies and instituting new on-line and off-line marketing initiatives. Improved operational efficiencies and increased earnings by 25% over the previous year by accelerating use of the Internet for content delivery and marketing, by introducing new fulfillment procedures and by optimizing staff size at 70 employees. Conducted due diligence for a couple of acquisition targets in the career training field. Devised and launched a new line of training videos leveraging Transcender's brand and development expertise, positioning the company into a lucrative and expanding market.
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Vp, Interactive LearningDorling Kindersley 1998 - 2001London, GbOversaw all aspects of UK-based DKs Interactive Learning division in the US, including publishing strategies, product development, sales and marketing, for the home, school and library markets, as well as DKs proprietary multi-level marketing channel, DK Family Learning. Revitalized a $1MM/year unprofitable operation into a $15MM/year profitable enterprise by refocusing the publishing plan and repositioning DK in new and existing markets. Improved DKs market share position from #29 to #5 by hiring and managing a new sales team and devising a new retail marketing strategy. Oversaw the creation and retail sales of a line of Math workbooks for children. -
Vp, Interactive LearningKaplan 1996 - 1998Fort Lauderdale, Fl, UsDirected the sales and marketing functions of Kaplan Interactive, Kaplans publishing division. Implemented aggressive marketing plans that improved Kaplans retail market position in SAT software from fifth place to first, increasing market share from 10% to 70%. Increased revenues and profits of division by 100%, leading to a multi-year, multi-million dollar licensing deal with Cendant Software. -
Director Of Marketing And SalesScholastic 1989 - 1996New York, Ny, UsLed the sales and marketing of Scholastics software products into the home and school markets. For the home market, created and ran the Scholastic Software Club, a revolutionary sales vehicle that uses direct mail to teachers to sell software into the home. For the school market, managed the sales and marketing of supplemental software into the classroom, as well as helped lead the product development of new products. Built the Software Club into a $25 million per year business through strong merchandising and effective marketing. Exceeded revenue expectations in the school market every year by hiring and managing an internal sales force, refocusing direct mail resources and revamping and extending a network of nearly 200 dealers. Managed a line of videodisc products created jointly with WGBH based on the NOVA television series.
Mark Stollar Skills
Mark Stollar Education Details
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Cornell UniversityCertificate In Digital Marketing -
University At AlbanyMarketing
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University At AlbanyEnglish
Frequently Asked Questions about Mark Stollar
What company does Mark Stollar work for?
Mark Stollar works for Geeks Rule
What is Mark Stollar's role at the current company?
Mark Stollar's current role is Chief Executive Officer at Geeks Rule.
What is Mark Stollar's email address?
Mark Stollar's email address is ms****@****.rr.com
What is Mark Stollar's direct phone number?
Mark Stollar's direct phone number is +191775*****
What schools did Mark Stollar attend?
Mark Stollar attended Cornell University, University At Albany, University At Albany.
What are some of Mark Stollar's interests?
Mark Stollar has interest in Educational Publishing, Marketing Consulting Opportunities, Children, Skiing, Technology, Education, Strategic Planning, Travel.
What skills is Mark Stollar known for?
Mark Stollar has skills like Email Marketing, Strategic Planning, Online Marketing, Marketing Strategy, Marketing Communications, Market Planning, Marketing, Business Development, Strategy, Publishing, Management, Direct Marketing.
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