Mark Stoop Email & Phone Number

Amsterdam Area

In this role I am taking my responsibility as a global, geocentric and inclusive leader who praises co-creation across the organisation as well as with partners and external resources, whilst ensuring a consistent implementation of our mid to long-term business and marketing strategy. As a champion of cross-departmental alignment, and a supporter of bravery, innovation and change I am overseeing the daily operations of our marketing teams around the world who truly think global and act local. I am a member of the Senior Leadership Team (SLT) and Marketing Leadership Team (MLT).

Amsterdam, North Holland, Netherlands

Top Employers Institute is the global authority on recognising excellence in people practices. Our certification program enables organisations to assess and improve the workplace environment.In this role I am responsible for developing and implementing our marketing strategies in regional and local markets, as well as on a global scale to further drive digital marketing, market growth and increase market share. This includes the effective roll-out of marketing campaigns, lead generation, managing budgets, and measuring the effectiveness of marketing efforts. Also, I am overseeing all our marketing teams based in different regions and countries, whilst ensuring consistency and alignment with the overall brand and messaging.

Singapore

In this role I was responsible for the marketing & communications strategy for Hays in the Asia region (China, Hong Kong SAR, Japan, Singapore and Malaysia). This includes day-to-day management of a team of 18 FTE. On a daily basis my team, fellow board members and senior leaders across the region worked together to ensure the Asia marketing strategy aligned with local and regional operational plans, key strategic priorities and objectives - all in an environment of collaboration - in order to power our consultants' productivity and move our business forward. To make sure we met our objectives it was my responsibility to plan and execute the deployment and launch of new marketing tools and technologies in markets and industries they work best in. Working closely with our HQ based in London, we maximised the impact of our brand in local, often complex and diverse markets in Asia, creating a consistent identity for Hays.Project management, change management, marketing automation (Salesforce), digital marketing, communications and future-proofing our organisation's marketing activities were a big part of my responsibilities. Critical and creative thinking, evaluating investments and reporting back on the results of the marketing activities across the region, by providing actionable insights to different groups of stakeholders (Power Bi) were critical.Furthermore in this role I am the regional marketing representative for our global marketing forums and a member of the Asia Board.

Sydney

Responsible for the marketing, communications and branding of Hays in Australia & New Zealand, managing a team of 6 FTE. A team with experienced professionals, who are consulting and empowering the business regarding advertising (traditional and digital), web management, UX/UI, social media marketing, digital marketing, EDM and events. In this role I overlooked and managed the production of a large number of content marketing and thought leadership projects across the region, such as whitepaper researches, salary guides, industry insights and other publications like blogs, Q&As, interviews. Each year I worked on a strategic, year-long content strategy, to be delivered in more traditional ways, e.g. print, events, as well as digitally – including using rich media. Hays are active on social media platforms such as Instagram, Twitter, Facebook and YouTube with a vast number of engaging and differentiating marketing campaigns.

Sydney

Marketing Manager with all marketing planning in line with strategic objectives across the APAC region (Australia, New Zealand, China, Hong Kong SAR, Japan, Malaysia, Singapore)Developing market intelligence and reporting, ie competitor activity, trends and press commentary and prepare for management board meetingsManaging and planning marketing campaigns effectively from initial stages to completion within time frames and resourcesDeveloping media plans and spend analysis reports to support the businessDeveloping reporting for management information (MI) channels/publicationsProject managing the end to end preparation of IP/contentManaging the relationships with suppliers and stakeholdersManaging individual and team performance effectivelyProviding regular performance feedback and coaching, and inducting and training new staff

Amsterdam

Responsible for PR and Communications of Hays The NetherlandsResponsible for increasing Hays’ brand awareness by utilising the right platforms and channels for advertising and engaging with customersCalculating return on investment of all media used by ourselves and/or our clients and analysis of effectiveness of media partnershipsImproving SEO, SEA, social advertising and online advertising by continuously benchmarking to previous results as well as by staying informed about the latest trends and technologies to do soResponsible for different kind of client events during the yearMarketing Trainer for different kind of subjects related to recruitment marketing, personal branding and social media marketingCarrying out marketing intelligence, marketing research and presentation thereof to the businessParticipating in several international Hays projects and Hays forums spanning the EMEA region as well as for global initiatives

Amsterdam

Designed and implemented an ROI model for marketing efforts across the operations in Northern Europe for the Michael Page Group brandsConducting different internal and external (marketing) researches, such as; web audit, salary survey, customer satisfaction, marketing support satisfactionReporting marketing efforts analysis and forecast to managementConducting database marketing; business analysis and advice, including key metrics relevant to make informed decisions where to strategically grow the databaseDefined business opportunities (marketing intelligence); mainly new technologies/online opportunitiesProviding the business (recruitment consultants) with relevant marketing training to execute their job more effectively and informedPart of different international projects; advice on social media, marketing communications, web content

Amsterdam

Conducting marketing research within the recruitment industry and Northern Europe staffing landscape, including for topics such as salaries and benefits, customer service and industry trendsConducting research and analysis of company’s website usage, including traffic, sources, goals and objectives measurementsReporting PR and media clippings and results for brands of the Michael Page Group, including Michael Page, Page Executive, Page Personnel Providing consultants with brand and marketing training, as well as PR and media trainingResponsible for any consult regarding job advertising and advertisement writing

Amsterdam

Temporary job. I was in charge of the Marketing Services team (5FTE).

Amsterdam

Managing the total process from order to delivery of all printed mediaServicing the business with all kinds of marketing and sales collateralDesigning several print advertisements: in newspapers, direct mailings and cardsExecuting a billboard campaign in Amsterdam to celebrate 20 years of operations in The Netherlands

Master Thesis "Preferences for Business Events, a Conjoint Experiment"

Thesis "Customer Satisfaction (B2B) in Netherlands, France, Germany"

Master, Service & Retail Marketing

Activities and Societies: Marketing Associatie

Bachelor, Marketing Management