Mark is the Global Marketing Director at Top Employers Institute, the #1 global authority on HR strategies. With our world-leading Certification and data-led insights, we guide and empower organisations in delivering transformational people practices, driving business outcomes and helping them attract, engage and retain top talent. For a better world of work. Prior to his role at Top Employers, Mark was Regional Head of Marketing, Asia at Hays, a global recruitment agency, for which he worked eleven years across three different continents. He was responsible for developing and executing inbound and outbound marketing strategies, digitalising marketing activities in the Asian context, building and raising brand awareness, and leading strategic growth initiatives in the region.While serving on the company's board between 2018 and 2022, Mark prioritised Hays' digital transformation, locally relevant content calendars, customer centric engagement programmes, relevant partnerships and building a winning team. Through his role in Hays, the company saw a 410 percent increase in web traffic across the region, MQL lead sharing becoming fully automated, digital and mobile platforms such as WeChat and LINE being put on the strategic agenda and a significant increase in revenue as a direct result of marketing campaigns and lead generation.Before his time at Hays Mark worked at Page Group, another global recruitment agency. He started in the recruitment industry in 2007, just after he completed his Master's Degree.In addition to his work Mark has a passion for writing and photography, and some of his work has been published by Metronieuws, Voetbal International, Time Out, Elle, Travel Japan, National University of Singapore, Nanyang Technological University, Singapore Business Review and more.If you get to know Mark, you'll discover he loves nature, wildlife, and art. Listen to the interview he had with Sentient Planet in a podcast about Singapore's wild creatures. Mark has volunteered for the Jane Goodall Institute in Amsterdam and Junior Achievement in Singapore.
Listed skills include Online Advertising, Marketing, Seo, Recruitment Advertising, and 28 others.