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Imagine if your entire sales team performed at the same level as the top 40%.Are you frustrated with sales pitches that aren’t converting leads into clients, and want to increase the ROI of your team’s sales efforts?Are you wondering how to capture the market and make your message stick, when you’re constantly competing for your audience’s attention?At Arcanum Asia, we help companies around the globe build world class sales teams using digital sales optimization.I am an Instructional Designer and cognitive communication & visual training specialist with over 40 years of global experience and knowledge creating learning tools for organisations to implement.Before starting Arcanum, I was working with global corporations based in Europe such as Alcan (FMCG) Heuga (Carpets), Sirdar Group (Textiles), and in Asia, Reed (Publishing), The Grey Group (Communications) and Emap (Publishing). Whilst at EMAP, I launched FHM men's magazine in three countries; Singapore, Malaysia and Australia.I founded Arcanum in 2007 because I wanted to use my extensive knowledge and belief in Cognitive Science in order to provide evidence-based solutions for today’s business challenges. We partner, consult and network with some of the best international training establishments from around the world, providing a different and more comprehensive dimension to our business.With the importance of L&D on the rise globally, I have developed the proprietary messaging process called Cognitive Messaging™, to ensure companies are able to create visual, clear and consistent business communication that is engaging, effective, memorable – and most importantly, actionable – that can transform any audience globally.Through the art and science of storytelling, cognition and visualisation, companies can grab their audience’s attention and get their messages to stick, even in today’s highly competitive environment.With more than 60% of companies today lacking a defined sales process and robust sales performance measurements, the success of any company depends on its ability to acquire and retain customers.Get the world class expertise needed to help your business succeed.Get started today:🌐 arcanumasia.com📧 mark@arcanumasia.com
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PresidentThe Malaysia British Society (Mbs) -
Founder & Chief Executive OfficerArcanum Asia Aug 2006 - PresentSingapore, SingaporeAt Arcanum, we specialise in helping organisations of all sizes solve everyday business challenges. Our key areas of focus include the creation of presentations, sales enablement and digital learning, either transforming existing material or developing content from scratch.By effectively incorporating the art and science of behavioural cognition into everyday business communication, we succeed in enabling key messages to stick and mindsets, behaviour and business culture to change. This… Show more At Arcanum, we specialise in helping organisations of all sizes solve everyday business challenges. Our key areas of focus include the creation of presentations, sales enablement and digital learning, either transforming existing material or developing content from scratch.By effectively incorporating the art and science of behavioural cognition into everyday business communication, we succeed in enabling key messages to stick and mindsets, behaviour and business culture to change. This approach is particularly effective in driving sales teams forward and helping them meet and exceed company goals.We partner, consult and network with some of the best international training establishments from around the world, providing a different and more comprehensive dimension to our business.» Digital Sales Optimisation - We are proud to be the official global training company for this powerful and unique sales tool.» Corporate LifeCycles MD - Another key partner, allowing executive teams to work through business challenges effectively and efficiently, to ensure long-term sustainability.With the importance of L&D on the rise globally, we have developed the proprietary messaging process called Cognitive Messaging™, to ensure companies are able to create visual, clear and consistent business communication that is engaging, effective, memorable – and most importantly, actionable – that can transform any audience globally.Learn more about how we can help your business succeed at arcanumasia.com Show less -
Founder & Chief Executive OfficerEvidence Beats Opinion Nov 2020 - PresentLondon, England, United KingdomEvidence Beats Opinion is my UK equivalent of Arcanum Asia. Everything we do is fact-based, driven by the science but applied through a personable approach to ensure your audience – be that investors, sales teams or potential clients are engaged.We follow the logic of Visual Presentology. Introducing change within a company can create division and resentment. Our well-rehearsed solutions and applied cognitive techniques provide the critical communication link between many key… Show more Evidence Beats Opinion is my UK equivalent of Arcanum Asia. Everything we do is fact-based, driven by the science but applied through a personable approach to ensure your audience – be that investors, sales teams or potential clients are engaged.We follow the logic of Visual Presentology. Introducing change within a company can create division and resentment. Our well-rehearsed solutions and applied cognitive techniques provide the critical communication link between many key business functions. Visual is the Art, Presentations is the Vehicle and the Ology is the Science.Our expertise is in understanding and interpreting how all types of audiences best receive messages. We then use a combination of presentations, sales team tools and learning content to help change audience mindsets, behaviour and culture.We’re excited to be the official training company behind Digital Sales Optimisation, an advanced tool with the ultimate objective of examining scenarios and outcomes if all salespeople were to produce at the same level as the top 40% of the team. Show less
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Regional DirectorM62 Asia Pte Ltd 2004 - 2007SingaporeJoint venture with m62 Ltd Liverpool UK a Presentation specialist company:» Targeting companies in Singapore to develop specialist presentations e.g.» Tourism Malaysia for Visit Malaysia Year 2007 (Shangri-La KL 22nd January 2007)» Singapore Tourism Board to secure investment for Marina Bay project» Sentosa Development Corporation to coordinate all Sentosa/Tourism offices globally» Subair to sell system to golf courses in Asia to combat water & humidity… Show more Joint venture with m62 Ltd Liverpool UK a Presentation specialist company:» Targeting companies in Singapore to develop specialist presentations e.g.» Tourism Malaysia for Visit Malaysia Year 2007 (Shangri-La KL 22nd January 2007)» Singapore Tourism Board to secure investment for Marina Bay project» Sentosa Development Corporation to coordinate all Sentosa/Tourism offices globally» Subair to sell system to golf courses in Asia to combat water & humidity on ‘Greens’ Show less
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Managing DirectorMediacompete Kuala Lumpur 1999 - 2004MalaysiaMediaCompete was an media independent partner of Grey Group (now part of WPP):» Managed global and local advertising clients and training on behalf of all Grey Group companies, including GlaxoSmithKline, Procter & Gamble, Danone, British American Tobacco, Mars, Revlon (Malaysian partner), Tenaga Nasional, Time.Com, Universiti Technologi Malaysia & Perodua.
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Managing Director (Consumer & Trade Divisions)Emap 1996 - 1999SingaporeEMAP was one of the largest media publishers in the Europe; both Consumer and Trade:» Set up offices in Singapore and Malaysia. The first outside of the UK» Launched: ‘Asian Plastics News’, ‘Asian Oil and Gas’ and ‘International Broadcasting Asia’» Launched FHM magazine in Singapore and Malaysia with responsibility for training systems» Oversee Bounty Services Sdn Bhd a maternity sampling company bought by Emap plc in1997» In 1998 initiated and completed… Show more EMAP was one of the largest media publishers in the Europe; both Consumer and Trade:» Set up offices in Singapore and Malaysia. The first outside of the UK» Launched: ‘Asian Plastics News’, ‘Asian Oil and Gas’ and ‘International Broadcasting Asia’» Launched FHM magazine in Singapore and Malaysia with responsibility for training systems» Oversee Bounty Services Sdn Bhd a maternity sampling company bought by Emap plc in1997» In 1998 initiated and completed acquisition of ‘Asian Diver’ magazine, with inter-company training Show less -
General ManagerVision Four Media Group 1991 - 1998MalaysiaVision Four was a closed circuit television network found in over 350 hotels in Malaysia:» Responsible for Sales to corporates, new regional opportunities» In 1996, moved to Singapore to open and develop the new Singapore company» Develop training material for Group Onboarding and other Group Training
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Regional Sales DirectorCheney Communications Group 1988 - 1991SingaporeCheney Communications was one of the region’s foremost and most successful Media Representation companies representing over 30 major international titles.:» Responsible for the launch in Singapore and Malaysia of Asiaweek (Time Inc) and Yazhou Zhoukan (Chinese Version of Asiaweek).» Other titles included; Travel & Leisure (USA), Hotel & Travel Index (USA), Los Angeles Times (USA), The Times (London), Australian Financial Review, Euromoney/Asiamoney» In 1989 responsible… Show more Cheney Communications was one of the region’s foremost and most successful Media Representation companies representing over 30 major international titles.:» Responsible for the launch in Singapore and Malaysia of Asiaweek (Time Inc) and Yazhou Zhoukan (Chinese Version of Asiaweek).» Other titles included; Travel & Leisure (USA), Hotel & Travel Index (USA), Los Angeles Times (USA), The Times (London), Australian Financial Review, Euromoney/Asiamoney» In 1989 responsible for the launch of American Express magazine (Expression) in Malaysia in addition to ‘The Peak’ to coincide with the first Visit Malaysia Year 1990» Company published global in-room magazine for Regent Hotels. Set up office in Kuala Lumpur (in The Regent Hotel Bukit Bintang) and hired Editorial and Sales teams. with responsibility for sales training Show less
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Regional ManagerAbc International Ltd 1987 - 1988Hong Kong SarOwned by one of the largest publishers in the world, Reed Publishing, ABC International published directories containing world-wide airline schedule information for use by travel agents, hotels, businesses and frequent independent business travellers.» Responsible for sales to regional airlines, hotels and corporate clients and» Subscriptions to Sister publications ABC Air Cargo Guide and ABC Air Asia Guide» Set up network of referral partners and agents throughout Asia… Show more Owned by one of the largest publishers in the world, Reed Publishing, ABC International published directories containing world-wide airline schedule information for use by travel agents, hotels, businesses and frequent independent business travellers.» Responsible for sales to regional airlines, hotels and corporate clients and» Subscriptions to Sister publications ABC Air Cargo Guide and ABC Air Asia Guide» Set up network of referral partners and agents throughout Asia with responsibility for training Show less
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Group Export DirectorEmu International Ltd 1984 - 1987United KingdomA specialist manufacturer of knitting wools and yarns:» Responsible for international sales of the household brands ‘Robin’ & ‘Emu’ to over 70 countries predominantly North America, Europe and Asia.» Initiated and oversaw set-up of new production and distribution facilities in South Africa, Australia and Canada. Given responsibility for training of systems and manufacturing and knowledge transfer
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Export DirectorHayfield Textiles Ltd 1981 - 1984United KingdomA specialist manufacturer of knitting wools and yarns:» Responsible for the international sales of the Hayfield brand to over 30 countries» Introduced product range to over 15 new export markets
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Retail Sales ManagerHeuga Ltd 1977 - 1981United KingdomHeuga invented the manufacturing of ‘carpet tiles’ for domestic and contract use:» Responsible for the development of retail sales to wholesalers/distributors and group accounts» 1979 promoted to contract sales to architects, contractors, corporates and hotels in Yorkshire» 1980 given responsibility for product knowledge training to both retail and contract executives
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Regional Sales ManagerAlcan Ltd 1975 - 1977United KingdomOne of the UK’s largest FMCG manufacturers of consumer aluminum accessories:» Responsible for sales to supermarkets, multiple groups, cash & carry and independent grocery outlets inthe Yorkshire and Lancashire counties» In 1976 promoted to Regional Sales Manager responsible for a managing & training a team of eight
Mark J. Stradling Skills
Mark J. Stradling Education Details
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Reading Blue Coat School -
Harrogate CollegeCognitive Science
Frequently Asked Questions about Mark J. Stradling
What company does Mark J. Stradling work for?
Mark J. Stradling works for The Malaysia British Society (Mbs)
What is Mark J. Stradling's role at the current company?
Mark J. Stradling's current role is President.
What is Mark J. Stradling's email address?
Mark J. Stradling's email address is ma****@****sia.com
What is Mark J. Stradling's direct phone number?
Mark J. Stradling's direct phone number is +65 6737*****
What schools did Mark J. Stradling attend?
Mark J. Stradling attended Reading Blue Coat School, Harrogate College.
What are some of Mark J. Stradling's interests?
Mark J. Stradling has interest in Learning Guitar, Golf, Swimming.
What skills is Mark J. Stradling known for?
Mark J. Stradling has skills like Business Strategy, New Business Development, Executive Coaching, Cognitive Psychology, Presentation Development, E Learning, Psychometrics, International Sales, Business Apps, Key Message Development, Sales Management, Business Planning.
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