Developed and implemented a comprehensive social media strategy to boost brand awareness and customer engagement in the Dubai market.Curated a dynamic content calendar featuring high-quality graphics, videos, and written content aligned with brand values and audience preferences.Managed social media platforms, including Facebook, Instagram, and TikTok, ensuring consistent brand messaging and timely customer interaction.Analyzed key performance metrics to assess campaign effectiveness and provided actionable insights for optimization.Fostered an online community by encouraging user-generated content and collaborating with influencers to expand brand reach.Monitored social media trends and adapted strategies to maintain competitiveness and relevance.

BRANDS: FIRANGI BURGERS and CHIC BOY INASAL RESTAURANTAchievements:-Created ten new food and beverage brands and successfully activated them on leading online platforms such as Noon, Careem, and Talabat, resulting in a remarkable 35% increase in sales-Developed a comprehensive marketing communications strategy for the Grand Launch of Firangi Burgers at Burjuman Mall and Chic Boy Inasal at Manar Mall, including above-the-line and below-the-line advertising and engaged 40 micro and macro influencers to boost brand awareness-Crafted social brand guidelines for all brands and managed content creation across Facebook, Instagram, and TikTok, resulting in a 65% increase in followers and a 50% boost in engagement and content virality-Initiated Affiliate Marketing, which led to a remarkable 40% increase in sales for dark kitchens-Managed to mitigate the impact of a negative viral post on the Facebook group for Chic Boy and maintained a 10% negative feedback rateResponsibilities:•Lead marketing and communications strategies for all brands, focusing on demand generation, brand experience, and PR initiatives•Managing, maintaining, and updating a database of more than 2000 media contacts and influencers, ensuring accuracy and accessibility for internal stakeholders.•Spearheads the development of a marketing strategy aimed at increasing brand awareness and generating leads•Oversee content development and editing for social media, blog, and other outreach messages•Design and implement a comprehensive communication plan, including core messaging and content strategy for blog, video, and social media marketing•Manage the development of marketing collateral, including brochures, product sheets, videos, and website content, ensuring consistency with the company's brand•Identify and pursue partnership opportunities with various media outlets, including TV, radio, cinema, print, and online platforms. Collaborate with partners to maximize coverage and reach.

Daily oversee the Marketing team to ensure that all KPIs are achieved, creating a concrete Marketing Plan and apt marketing strategies with specific action plans to attain targets, and conducting comprehensive Market Research to help improve current marketing strategies and targets.Media and Influencer MarketingDevelop campaigns, plans, and strategies for the brand's public relations efforts. This includes identifying, inviting, and building rapport with key media, celebrities, and influencers to build long-term relationships.SELECTED ACCOMPLISMENTS:● Achieved reopening ceremony after 2 years of closure due to the pandemic by handling key business partnerships, packages, and proper management of brand exposure.● Pitched and sourced seven hotel brand partnerships around Clark, Pampanga, such as Midori, Hilton, Royce, Xenia, The Mansion, and Best Western Metro Clark, Aurora. And three online travel agencies such as Rakso Travel, Klook, and KKDAY, for ticket selling together with the sales team, which increased of ● Produced and managed events, such as nationwide road shows, Wish FM Concert, and full-scale on-ground activities, to support ad sales deals.● Successfully introduced SM Malls to Aqua Planet for ATL and BTL advertising in 11 SM branches around Central Luzon.● Introduced the idea of Influencer Marketing and developed an Influencer Ex-Deal structure and scheme, which minimized 70% of financial expenses, dealing with Influencer’s promotional campaigns and key business partners.● Promoted from Public Relations and Events Specialist (Project Based) to Marketing Officer in just three months.

• Creating engaging social media content and calendar, including text posts, videos, images, and scheduling social media posts using applications. Also answering customer’s inquiries.• Developing new social media strategies and marketing campaigns, product launches, promos, and events to promote products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy.• Keeping track of data and analyzing the performance of social media campaigns• Interacting with suppliers, customers, potential clients, and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.

Brand and Project Management• Coordinating developmental projects of the existing brand and new product development from conceptualization and planning to implementation.• Overseeing the implementation of proper branding execution (image and message) in online and offline materials, activities/events, projects, and other programs, including press releases/communications, ATL and BTL, and brand-building efforts.Assisting Vice President for Sales and Marketing in Development and execution of annual Branding and Business Development, Media/Influencer and Events Marketing Plan.Events Management• Spearheads special events for Manila Ocean Park and Hotel H2O; organizing unique and creative events includes conceptualization, planning, and execution that support overall marketing events that will strengthen and drive revenue for the brand.• Providing logistical assistance in pre-event, onsite, and post-event activities, in close collaboration with host units, business units concerned, and their service providers and external suppliers.Media Management• Serves as the main point of contact for the company’s Media, Press, and Influencers, usually assigned to distribute press releases, handles media queries and constantly liaises with journalists and other media contacts, both Manila Ocean Park and Hotel H2O. • Establishing, nurturing, and maintaining relationships with the press, travel and entertainment media, influencers and celebrity agents, suppliers, and media visits. • Identifying partners and partnership opportunities across media partners (TV, radio, cinema, print, and online). • Evaluating and managing logistics of media events/influencers vacations and trips, including organizing and planning accommodation. • Preparing monthly influencer proposals for VPSM and COO approval and create memos and contracts.Management and ownership of Media and Influencer database.

• Evaluated, reviewed, and conducted on-site inspections of the facility, including construction, refurbishing, fire safety, administration, customer care, sanitation, and property. Collected and determined contact suppliers of collaterals to ask for quotations and process payment. Also supervised the installation of the materials to ensure the quality and standard regulated. • Systematized Marketing Admin works such as managing quotation, production, and delivery of marketing materials, handling marketing budget concerns, and marketing request coordination.• Organized Social Media Marketing works such as preparing and creating social media calendars from planning, photoshoot, editing to content scheduling. And responding to inquiries, comments, and complaints on social media accounts.• Created marketing campaigns for product launches, promos, and events.