Mark Susko Email & Phone Number

Taylors, Sc, Us

South Carolina, United States

Greenville, Sc

Creative Services for: Predesign and Strategy Consulting, Retail Industrial Design,Trade Show Exhibit Design, Graphic Design and Branding, plus CommercialPhotography and Content Development.DESIGN SERVICES• Providing conceptual design services for retail POP displays, merchandising fixturesystems, and thematic in-store environments. Plus authoring presentation decks.• Creating architectural trade show exhibit designs, spanning in-line throughcustom-island configurations. Plus authoring presentation decks.• Designing environmental graphics, and targeted shopper messaging.• Providing traditional graphic design services along with branding development.• Managing project timelines and vendor involvement.• Conducting predesign research including in-store audits.• Able to moderate qualitative focus groups.MEDIA SERVICES• Providing commercial photography and event photography services,on-location portraits, plus media content development.• Functioning as an independent photojournalist covering human interest, lifestyle,spot news, and sports. All under a publication deadline.–Spartanburg Herald Journal, Spartanburg, SC.

Winston-Salem, North Carolina, United States

Provided strategic direction and operational leadership for the designdepartment, and company marketing initiatives. Managed the daily projectworkflow, and personally contributed to retail design projects, and authoringclient presentation decks. Plus conducting product photography sessions.• Leveraged predesign research, strategic thinking, and tactical industrial design,to innovative and create solutions for retail merchandising systems. Servicingconvenience stores, large format grocery, and big box/specialty channels.• Responsible for the product marketing spend for digital campaigns and print ads,producing social media content, plus redesigning and managing the website.• Three direct reports, three indirect reports. Plus managing external design talent.

Dallas, Tx

Responsible for tactical retail design, producing themed retail environments,facilitating shopper research, and commercial photography services.• Leveraged design strategy, sensory marketing, and consumer insights,to work towards transforming in-store shopper experiences.• Solely designed and produced the S.M.A.R.T. Lab thematic vignettes,which were extensively used for qualitative and quantitative scientific studies.• Functioned in tandem with the Merchandising Center of Excellenceto design-engineer various merchandising fixtures and retail displays.• Created consumer-targeted messaging for gondola header and shelf signage.• Partnered with R&D to conceptualize new packaging structures.• Provided culinary ideation for new salty snacks and beverage concepts.• Authored high-level presentation decks for the shopper marketing teams.• Conducted predesign research in multiple markets and across channels.• Provided traditional graphic design services, and conceptual branding.• Provided commercial photography services for set design, corporate events,on-location portraits, product imagery, and various marketing visuals.• Also tasked with critiquing retail fixture prototypes and conceptualdisplay designs provided by the various agencies of record.

Brea, California, United States

Responsible for conceptual design services developing permanent retail displays,for industries including: automotive, entertainment, apparel, and toys.• Tasked with creating design solutions for permanent retail displays,and merchandising fixtures, including in-store sign systems.• Created structural design layouts and presentation renderings for presentations.• Authored presentation decks, and created set-up instruction documents.• Provided graphic design services for concepts and prepress layouts.