Mark Suttie Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

ResponsibilitiesDevise and implement growth strategies including growing the sales of Fairtrade branded products through existing licensees and identifying prospective licensees.Work closely with the senior leadership team to manage all aspects of this NFP organisation through a challenging phase.Lead and manage the licensing, growth and innovation and marketing teams.Increase licensing revenue from existing and new licensees.Get team members to adopt agile working methodologies and work towards agreed OKRs.AchievementsDoubled licensee revenue January to May 2023 comparing 2022 to 2023. On track for a 32% forecast increase in licensee revenue for 2023 in what is a challenging market environment.Recruited and rebuilt the Commercial team in Auckland and the Licensing team in Melbourne with both teams performing very well.Worked closely with the senior leadership team to steer the organisation through a very challenging financial period including substantially improving our cash flow collection and aged receivables position.Implemented agile working methodologies including daily stand ups and setting team based OKRs.

Melbourne, Victoria, Australia

Responsibilities 1. Establish Healthscope’s marketing foundations on three levels. Brand, campaigns for growth and local area marketing.2. Build a highly effective marketing team to deliver for our brand, drive campaigns for growth and local area marketing activity.3. Move from traditional marketing to digital-first where we demonstrate ROI, build case studies and share success.4. Lead the implementation of CRM and support digital transformation.Achievements• Worked with and led my growing team to implement digital campaigns for growth delivering substantial ROI and case studies.• Recruited and built a team of very capable and effective Marketing Advisors, delivering extraordinary work.• Developed an approach to local area marketing planning and implementation across 42 hospitals nationwide.• Led a CRM pilot and subsequent rollout plus led the development and implementation of innovative SEO project 'Specialist Profiles'.

Melbourne, Victoria, Australia

Melbourne, Australia

Responsibilities:1. Data, analytics and reporting: Led the team to establish Service Victoria’s data analytics and reporting capability, using various technologies to deliver powerful and effective reporting, customer insights and visualisation. 2. Lead the development of Service Victoria's voice of the customer and customer experience program. 3. Responsible for improving the customer experience through the identification and implementation of enhancements to digital channels.Achievements:~ Led a highly capable team to deliver some great work.~ Delivered powerful reporting dashboards and capability using Google Data Studio, Google Analytics, Big Query and Hotjar. Created a Customer Experience Index to measure performance against service pillars.~ Set in place a powerful and effective voice of the customer program using Qualtrics to deliver continuous insight into the transactions we served and how to deliver improvements.

Abbotsford, Victoria

Responsibilities;1. Marketing strategy development and implementation.2. Reduce marketing expenditure, increase sales and margin.3. Contribute as active member of the management team. 4. Lead and manage small marketing team.Achievements;• Developed and implemented a marketing strategy which reduced marketing expenditure, increased revenue, gross margin and database size in the 1st half of this financial year.• Took the business from twelve catalogues to two per year and increased sales.• Joined and contributed significantly to new business management team focused upon the overall business turnaround. • Drove digital marketing activity and resources in the business including frequent EDM campaigns, website redesign, SEO, Adwords campaigns. The creation of Ebay clearance channels for surplus stock, delivering increased revenue at reduced cost.• Exposed key available data sources [ERP / Google Analytics] and built a real-time marketing dashboard, enabling better decision making.

Level 1, 112 Trenerry Crescent, Abbotsford, Victoria, Australia

Responsibilities;1. Launch several new wine clubs for this direct to consumer wine start up.2. Grow the membership base, revenue and margin of these wine clubs. 3. Responsible for the direct to consumer business P&L.4. Work in collaboration with the digital team to deliver digital marketing outputs.Achievements;¥ Drove substantial sales increases in the friends and family wine club, vAMICI, from $2-$3K revenue per month to $30-$50k per month July to December 2015. Sales through the wine club channel in total increased incrementally each month.¥ Prepared the marketing collateral and presentations for targeted wine clubs across sporting clubs, corporates, loyalty programs and hospitality businesses.¥ Launched wine clubs with the Sorrento Sailing & Couta Boat Club, Carlton Football Club, Fusion Retail Brands Rewards, Accor and Pitcher Partners.¥ Presented proposals to several more wine clubs including Crown Casino, who’ve now have their own staff wine club, as the first phase of a bigger engagement across their loyalty program.¥ Managed the digital team to deliver weekly offers and EDMs.

Melbourne, Australia

Responsibilities:1. Build Perth-based Vivid Group’s customer base, revenue, margin in New South Wales and Victoria.2. Ensure services are effectively delivered in line with scope, budget and timeline.3. Offer existing customers new services and ensure their satisfaction.4. Leadership of a small team of project managers.Achievements:• Established new relationships and achieved sales of EPiServer based ecommerce websites for several large clients; Fusion Retail Brands; Joval Group, Australia Post. Projects ranged in value from $225,000 to $1.3m.¥ Delivered revenue greater than targeted new business revenue across NSW and VIC of $1.1m 2012, $1.4m 2013, $1.75m 2014 [also had responsibility for account management of existing clients and the resultant revenue]. EG. Total new business revenue and existing revenue NSW & VIC 2014 over $3m. ¥ Established new relationships and achieved sales of Sitefinity CMS websites for; FIIG, Total Synergy and Beyond Blue. Projects range in value from $28,500 to $95,000.¥ Established new relationships and achieved sales of Sharepoint intranet and extranets; Fusion Retail Brands, Wilmar, Westfield and SCA. Projects ranged from $15,000 to $137,500.¥ Had pre-sales responsibility and account management responsibility on all business, measured by our net promoter score [NPS], against we achieved very strong improvements.

Melbourne, Australia

Responsibilities;1. Brand and business model development from start-up concept to operational.2. Development of the financial model for financiers.3. Marketing, business partnerships, distributor relationships.4. Manufacturing, quality assurance, shipping, export documentation.5. Board member and reporting.Achievements;¥ Targeted and built relationships with premium food importers, distributors, food service businesses and retail partners in Asia, Europe and North America [Ahold Group USA / Wholefoods Markets].¥ From start-up generated over $10 million in sales over the first 12 months.¥ Developed and gained board approval for a detailed business strategy, marketing, finance and distribution plans.¥ Developed the financial reporting and plan to gain a significant trade finance facility from NAB [$2m]. ¥ Secured and contracted every supply chain stage from producer, manufacturer, quality assurance, shipper, distributor and retailer.¥ Brand development, website development and all marketing and promotional activities.

Melbourne, Australia & Overseas

Responsibilities;1. The development and implementation of a comprehensive marketing strategy at producer and customer levels, for this start-up.2. Market segmentation to establish TMC’s customer base, develop initial relationships.3. Develop brands and marketing collateral at producer and customer level.4. Establish and lead TMC’s marketing team.Achievements;¥ Established and built business relationships and developed business and brand value propositions for some of the world’s leading retail businesses and apparel brands [Marks & Spencer, Nordstrom, Dillards, Woolworths [South Africa], Aeon, Hess Natur, Nike, Aigle, St John]. ¥ Development and implementation of TMC brand, strategy development, value proposition, branding, promotional material and numerous websites.¥ Successfully developed and built marketing programs to engage wool growers and their agents throughout Australia and South Africa, to increase key supplier participation. ¥ Responsibility for the brand, marketing development and launch of wool active wear brand Driza-Bone Activ.

Responsibilities;1. New business development.2. Account management for new and existing clients.3. Marketing strategy and brand development for clients.4. Participation in the management team; leadership of a small team.Achievements;¥ Pitched for and won several new pieces of business; Johnnie Walker; Reserve Brands Group; Bundaberg Rum, Victoria Bitter.¥ Member of the senior management team with a significant focus upon human resources. Implemented a performance appraisal system.¥ Developed and implemented strategic marketing plans for client’s brands focusing upon building sales through major retail and food service accounts.¥ Developed new spirit brand Lemon-Z from concept through to brand marketed throughout Australia and New Zealand.

Responsibilities;1. Partner with CUB to develop effective advertising campaigns for CUB brands and ALH.2. Build more advertising business with new and existing clients.3. Lead and manage a team of Account Managers and Executives.Achievements;¥ Reversed the trend of attrition with the CUB business, won competitive business pitches for new CUB brands, sub brands and projects.¥ Developed and implemented advertising and promotional strategy for the ALH retail brands [The Fridge, Liquor Express].¥ Developed and implemented insight driven brand advertising campaigns for Carlton Draught and Crown Lager. ¥ Led the business to gain the marketing and advertising account for the MCG. ¥ Team leader in large new business pitches.

Melbourne, Singapore, Auckland, Toronto

Responsibilities;1. Lead business development in Australia and establish new markets overseas.2. Responsible for the brand development / brand equity of Buchanan Group Information Media products.3. Team leadership [40+], management, development and reward.Responsible for the P&L, budgeting, forecasting.Achievements;¥ Led a sales team of eight through the period with a total monthly gross margin [GM] target of $300,000+, delivering a net profit each year increasing yearly through the period to approximately $600,000 in 2002. Had full responsibility for the P&L, sales budgets, targets and incentives across the business.¥ Strategically re-positioned Buchanan Group from an advertising agency providing advertising solutions to leading FMCG brands directly, to Buchanan Group ‘Information Media’, providing a complementary advertising solution to FMCG brands, their agencies and media buying houses. ¥ Re-shaped and further developed the service value proposition creating higher profits from royalties, by linking revenues to advertisement production and levels of media exposure.¥ Led the team to build the business throughout Australia and established regional hubs in Auckland, Singapore and Toronto, servicing New Zealand, South East Asia and North America.¥ Team member turnover had been significant in a business where relationships were important. Implemented a new system for effective recruitment, selection, performance management and motivation.

Masters Marketing, Masters Degree In Marketing

Bbus Mktg, Marketing

Activities and Societies: Selected for a Scholarship to travel to the US, Europe and Asia meeting with and learning from multi national.

Hsc