Mark Sutton Email and Phone Number
Mark Sutton work email
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Mark Sutton personal email
I’m a strategic and consumer-focused global business leader with a bias for action and year-over-year success in elevating brands, driving transformational change, and delivering performance and growth on behalf of leading sport and apparel brands (Reebok, adidas, TaylorMade).A change agent with comprehensive background in merchandising, product creation, and international business development, I excel in devising insight-driven strategies that take into account all touchpoints and transform brands, categories, and business units. I am also a skilled team builder and talent developer with particular experience in revitalizing underperforming teams.Key Skills: Strategic Planning & Execution, Product & Brand Management, Growth Strategies, Business Transformation, Team Building, Global Leadership, P&L Management, Multichannel Management, Seasonal GTM Planning, Consumer Insights, Wholesale/Retail/Franchise.
Reebok
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Vice President International Business DevelopmentReebok Mar 2022 - PresentBoston, Ma, UsPromoted into a newly created executive leadership role immediately following adidas’ sale of the Reebok brand to Authentic Brands Group (global portfolio of lifestyle, entertainment, and athletics brands). Reporting to the CEO, oversee all strategic business development initiatives for Reebok globally, including identification and development of growth strategies and optimization of global product range. Led the transition to a completely new operating model—a licensee model—then onboarded 20+ global operating partners with the rights to run the Reebok brand within their respective regions. Partnered with each licensee to operationalize the relationship then set strategic business plans to position them to surpass contractual growth goals.
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Senior Director, Merchandising & Go-To-MarketReebok May 2019 - Mar 2022Boston, Ma, UsLed concept-to-consumer (CTC) efforts for the Reebok brand, relocating to adidas’ US headquarters. Drove end-to-end concept delivery to ensure products were sales- and market-ready, overseeing seasonal GTM planning and execution across product, design, operations, and brand marketing. Led a team of 27 merchandisers.Reset the team and function, shaping both to become value strategic assets within the organization. Overall efforts enabled Reebok to achieve financial targets with 28% growth in 2021
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Director, Concept To Consumer (Ctc) - TrainingAdidas Apr 2017 - Apr 2019Herzogenaurach, Bavaria, DePromoted to director and tasked with maximizing opportunity, growth, and profitability for adidas’ six-category Training business unit. Led a team focused on ensuring global and marketplace goals aligned with GTM plans and concepts, across all distribution channels.Oversaw strategic business planning with all global markets and developed business plans for the top strategic accounts within each category. Delivered 12% growth (2018) and played a pivotal role in growing adidas Training by multiple millions of dollars. -
Senior Manager, Brand Concepts - FootwearAdidas Nov 2015 - Apr 2017Herzogenaurach, Bavaria, DeShifted into a global management role (adidas HQ) and tasked with building brand footwear concepts framework and advising internal business units and external markets on activation, assets, and distribution to complement upstream product creation strategies. Established a cross-channel sell-through framework for adidas’ four leading Boost footwear franchises, a move that provided greater transparency and led to improved decision-making against KPIs. Also, evaluated and realigned a global ground force activation—the Boosters Program (€10m per annum investment).
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Senior Merchandising Manager - Adidas Golf EuropeTaylormade Golf Company Jul 2008 - Oct 2015Carlsbad, California, UsOversaw product life cycle management and brand strategies for Europe, working collaboratively with the European product and sales teams to ensure strategic alignment and maximize opportunities to grow the adidas golf business across Europe. Turned around a declining business, achieving five consecutive seasons of sales growth. Also delivered notable gains in the brand's gross margin and market share.
Mark Sutton Skills
Mark Sutton Education Details
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University Of Central LancashireSport Management -
Merrist Wood CollegeGolf Management
Frequently Asked Questions about Mark Sutton
What company does Mark Sutton work for?
Mark Sutton works for Reebok
What is Mark Sutton's role at the current company?
Mark Sutton's current role is Vice President - International Business Development at Reebok | Marketing & Merchandising Executive | Brand, Category & Business Transformation (former adidas / TaylorMade).
What is Mark Sutton's email address?
Mark Sutton's email address is ma****@****das.com
What schools did Mark Sutton attend?
Mark Sutton attended University Of Central Lancashire, Merrist Wood College.
What skills is Mark Sutton known for?
Mark Sutton has skills like Sporting Goods, Marketing, Product Management, Footwear, Forecasting, Management, Marketing Strategy, Sports Marketing, Retail, Merchandising, Apparel, Product Development.
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