Mark Sutton Email & Phone Number

Boston, Ma, Us

Promoted into a newly created executive leadership role immediately following adidas’ sale of the Reebok brand to Authentic Brands Group (global portfolio of lifestyle, entertainment, and athletics brands). Reporting to the CEO, oversee all strategic business development initiatives for Reebok globally, including identification and development of growth strategies and optimization of global product range. Led the transition to a completely new operating model—a licensee model—then onboarded 20+ global operating partners with the rights to run the Reebok brand within their respective regions. Partnered with each licensee to operationalize the relationship then set strategic business plans to position them to surpass contractual growth goals.

Boston, Ma, Us

Led concept-to-consumer (CTC) efforts for the Reebok brand, relocating to adidas’ US headquarters. Drove end-to-end concept delivery to ensure products were sales- and market-ready, overseeing seasonal GTM planning and execution across product, design, operations, and brand marketing. Led a team of 27 merchandisers.Reset the team and function, shaping both to become value strategic assets within the organization. Overall efforts enabled Reebok to achieve financial targets with 28% growth in 2021

Herzogenaurach, Bavaria, De

Promoted to director and tasked with maximizing opportunity, growth, and profitability for adidas’ six-category Training business unit. Led a team focused on ensuring global and marketplace goals aligned with GTM plans and concepts, across all distribution channels.Oversaw strategic business planning with all global markets and developed business plans for the top strategic accounts within each category. Delivered 12% growth (2018) and played a pivotal role in growing adidas Training by multiple millions of dollars.

Herzogenaurach, Bavaria, De

Shifted into a global management role (adidas HQ) and tasked with building brand footwear concepts framework and advising internal business units and external markets on activation, assets, and distribution to complement upstream product creation strategies. Established a cross-channel sell-through framework for adidas’ four leading Boost footwear franchises, a move that provided greater transparency and led to improved decision-making against KPIs. Also, evaluated and realigned a global ground force activation—the Boosters Program (€10m per annum investment).

Carlsbad, California, Us

Oversaw product life cycle management and brand strategies for Europe, working collaboratively with the European product and sales teams to ensure strategic alignment and maximize opportunities to grow the adidas golf business across Europe. Turned around a declining business, achieving five consecutive seasons of sales growth. Also delivered notable gains in the brand's gross margin and market share.

Bachelor Of Arts - Ba, Sport Management

Higher National Diploma, Golf Management