Mark Williamson Email & Phone Number

CPG and Foodservice Food Executive with almost 40 years experience selling to the most dominant retailers and distributors in North America.Knowledge and Experience in Bakery, Confectionary, and Grocery Categories.Looking to leverage my experience and knowledge to assist small, progressive, strategic manufacturers with project opportunities and how to connect with the right retailers and distributors.

Antigonish, Nova Scotia, Ca

Drove Sales across Canada and the USA. Grew customer count and revenue 10 fold in 2 years. Secured Key Account listings with major retailers across Canada.

Richmond Hill, Ontario, Ca

Responsible for growing sales with all existing Canadian Major Retailers - Loblaw, Metro, Sobey's, Costco - as well as strategically building new sales with Select US retailers - Giant Eagle, Fresh Market, Price Chopper, Raley's, Jewel-Osco, Harris Teeter, Stop & Shop, and Wegmans.Have driven sales growth at La Rocca +70%.

Schlieren, Zurich, Ch

Responsible for strategic business development for Gourmet Baker and Oakrun Farm Bakery (Frozen and Fresh Distribution) to all divisions of Loblaw Companies Limited and Loblaw Brands Limited. Develop and maintain strategic customer partnerships and proactively manage accounts to achieve business plan objectives on sales, trade spend and profit across all categories.

Responsible for Gourmet Baker and Oakrun Farm Bakery in the Canadian Foodservice Distribution Channel. Managed a national broker network to drive sales through broadline and bakery distributors, and prospect new and current end user operators.

Orrville, Ohio, Us

A General Management function within a matrix organization, directing a 13-member team on a $60M account. Coached and developed team members to improve skills and capabilities. Had cross-functional/dotted-line responsibility for dozens of other personnel in a variety of department including Finance, Supply Chain/Customer Service and Marketing.

Designed and implemented a sales and marketing infrastructure and Distributor Program for the Bick's Branded Foodservice Condiments repatriation from Kraft. Supporting a $50M business, developed co-operative relationships with the largest QSR (McDonald’s, Wendy’s, Burger King, Subway) and dominant retail accounts (Loblaws, A&P, Wal-Mart) in both Canada and the U.S.A.

As Sales Manager, attained territory sales objectives and volume plans for Commercial Flour, Mixes and Frozen Desserts through Distributor, In-Store, and Wholesale customer segments. Promoted to Director of Sales, planned and executed strategies designed to identify, quantify, evaluate and capitalize on opportunities to build Commercial Flour, Mix and Frozen Desserts with Foodservice and In-Store customers.Progressed through increasingly responsible roles in both Sales and Marketing. Responsible for category, distribution, merchandising and profitability objectives for key accounts including National Grocers, A&P, Agora Foods Merchants (Sobey’s), LOEB, Safeway and Kelly Douglas. Coached and motivated direct reports, including an Account Manager and four part-time Merchandisers. Developed and executed Marketing Plans