I dropped everything - corporate career and all - to co-found SimplerWork AI, initiating a new route in the world of AI-powered solutions. Now, I lead the charge in developing tools that make businesses more productive by automating the boring stuff. From tailored AI tools to smart consultancy services, we’re here to help companies run smoother, faster, and better. I’m all about integrating AI into everyday workflows, just like I did in my previous role, because honestly, this is the future.

Led the Marketing Strategy & Operations for the DIY product division, overseeing all aspects of product launch strategy, creative direction, and demand generation efforts. Responsible for driving revenue growth across multiple channels, managing a portfolio contributing to over $700M in annual revenue. Spearheaded cross-functional initiatives that aligned brand strategy with business objectives, optimized go-to-market execution, and strengthened market positioning. Directed a high-performance team to execute innovative campaigns that enhanced customer engagement and acquisition while improving overall marketing efficiency.

Pioneered the development of a new product line for Corsair, building the Custom Cooling division from the ground up. Led the establishment of a dedicated team of engineers and marketers, leveraging existing manufacturing capabilities while driving innovation in a new location. Over a span of three years, developed and executed the go-to-market strategy, guiding the product portfolio of 80+ products from concept to launch. Owned the full lifecycle of product development, market positioning, and commercial readiness, ensuring the successful entry of the product line into the market.

Provided strategic consulting services to startups, specializing in international business development and marketing opportunities. Delivered tailored guidance to emerging companies seeking to expand globally, develop competitive market strategies, and accelerate growth. Leveraged deep expertise in business development and marketing to help clients refine their go-to-market approaches, optimize brand positioning, and secure sustainable growth.

Joined to take over business development and organizational tasks from the owner, transforming a small high-tech niche business of 14 employees into a thriving mid-sized company with over 90 staff. Under my leadership, the company specialized in high-end liquid cooling for PCs, forging partnerships with industry leaders such as NVIDIA, MSI, and AMD.Successfully navigated all aspects of scaling challenges, contributing strategic foresight and business development expertise as the core drivers of growth. My tenure resulted in a five fold expansion in company size within four years, delivering exceptional market positioning and operational performance. Proud to have left the company at its peak, poised for continued success.

Led a team of 12 logistics specialists, overseeing daily logistics operations and driving continuous process improvement to enhance efficiency and delivery performance. Focused on optimizing logistics workflows, ensuring seamless transport operations, and maintaining high service standards. In addition to daily operations, spearheaded the implementation of Direct Distribution logistics from the Central Warehouse to key EU markets. This initiative eliminated the need for local warehousing, significantly accelerating the delivery process and improving overall supply chain agility.

Led the daily operations of the Supply Chain department, managing a team of 20+ full-time employees to ensure seamless execution of supply chain activities across multiple regions. Directed cross-country logistics for Eastern European markets, focusing on optimizing delivery performance, reducing lead times, and improving cost efficiency. Drove continuous process improvements across the supply chain, enhancing operational efficiency through data-driven strategies and workflow optimizations. Managed large-scale international supply chain projects, aligning cross-functional teams and ensuring the successful delivery of key initiatives on time and within budget.

Directed the end-to-end supply chain management for Danfoss District Energy, overseeing critical functions such as demand planning, internal budgeting, and inventory management across the entire supply chain. Led supply coordination efforts to ensure seamless integration between production, warehousing, and distribution. Managed performance metrics to drive operational excellence, optimize efficiency, and improve overall supply chain agility. Implemented and refined business processes to enhance transparency, responsiveness, and alignment with company goals, ensuring a reliable supply chain that supported both customer satisfaction and financial targets.

Led the demand planning function for Danfoss District Energy, overseeing all aspects of the division’s demand planning processes. Directed demand forecasting, inventory optimization, and supply chain coordination to ensure alignment with business objectives and market demand. Collaborated closely with cross-functional teams, including sales, operations, and finance, to refine planning accuracy and responsiveness to market fluctuations. Responsible for streamlining the demand planning process to improve forecast reliability, reduce excess inventory, and ensure efficient resource allocation across the supply chain.