LPI Apparel is a small women’s fashion and children’s wear retailer. I joined in October of 2012 and launched the online division. Due to the strength of our efforts, we brought on partners in 2015 to increase our buying capacity, while my team handles online operations for both companies.Accomplishments• Built online division from the ground-up – I walked into an empty warehouse when I joined in late 2012.• By the end of 2014 our revenue was double the bricks & mortar business with a 34% profit margin.• 2015 saw a 38% growth over 2014. Q4 2015 saw 78% growth over Q4 2014, and we anticipate this level of growth in 2016.• Our average turn is 8 weeks (12% weekly turn).• Work with stakeholders to define metrics & goals.• Plan editorial & promotional calendar with creative team & analyze performance of our various promotional activities.• Liaise with outside vendors (web developers, affiliate marketing, etc.) to to implement overall brand strategy & revenue goals.• Monitor metrics – CTR, conversion, AOV, “frequently bought together”, reactivation etc. to improve marketing efforts.

Focus Camera is a major ($100M/yr) online and bricks-and-mortor electronics retailer. I joined to learn more about business from a hands-on point of view and immediately identified a need for better reporting in the organization and used my technology background to fill this gap. • Assisted in the management of several major ($1MM+) product lines and optimized the buying process, allowing decisions to be made faster and smarter and increased revenue on these lines by an average of 7% over the course of two months. • Created a robust “reporting and decision” engine that provides insights, trends and recommendations for each product line. • Created a product analysis algorithm that takes publicly available data and combines it with existing sales data and determines profitability and estimates monthly sales for new products. • Analyzed gaps in the product lineups and identified opportunities where more money could be made by changing strategy. • Worked with the platform management teams to identify weaknesses and opportunities in our offerings through our various sales channels.

Felissimo is a subscription based catalog clothing company based in Kobe, Japan. The New York office serves as the launch pad for its global operations. The flagship project was DESIGN 21, a social networking & competition site for designers that believe in social change.• Ran 40 competitions across two websites that generated 12,600 entries from 5,000 designers in 130 countries around the world. The results of these competitions were featured in various print and digital publications around the world.• Grew user base for social networking website from 500 members to 30,000.• Doubled readership of “feature article” section by introducing a weekly “ask the expert” series.• Engaged member base in topical discussions around the issues presented in our competition series.• Built/maintained relationships with the following organizations (partial list): United Nations Educational Scientific and Cultural Organization (UNESCO), Millennium Promise, IDEO, The Nature Conservancy (TNC), The Forestry Stewardship Council (FSC), Parsons The New School For Design, Martha Stewart Living and other magazines and blogs.• Launched a single-product subscription website which brought in $30,000 per month within 4 months of launch.• Increased conversions by 397% by improving landing page and shopping cart designs.• Increased email open rates by an average of 27% and click-through rates by 250% by testing different subject lines and body copy.• Decreased cancellation rate from 12% to 5% by increasing customer communication and implementing customer service scripts.• Increased new customer acquisition by 200% through Google Adwords campaigns and by implementing an affiliate program.• Sourced products and created small in-house shipping department.

• In charge of acquisitions and hostile takeovers.• Excelled in swashbuckling, plundering and saying "Arrrr".• Senior executive in charge of antisocial networking.

The Citigroup Private Bank (CPB) serves the banking needs of some of the world's wealthiest individuals and families.• Managed the CPB Intranet, which served their approximately 8000 employees worldwide from bankers to back office staff.• Redesigned homepage based on feedback gained in user interviews.• Innovated simple home grown CMS systems, and eventually transitioned to Interwoven Teamsite.• Hired and manage 3 full time web developers and one administrative staff.