Mark Bao Email and Phone Number
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I'm focused on solving problems at the intersection of technology, strategy, and behavioral science, with a background in startups, technology, and design. At Goody, we’re using technology to help people enrich their personal and professional relationships, and build a category-defining product in the e-commerce space in the process. We make gifting as easy as sending a text, to help people celebrate or recognize others, and bring more positivity to the world.Previously, I was the co-founder and Chief Technology Officer of a venture-backed company, Onswipe. After Onswipe, I graduated summa cum laude from Columbia University in Computer Science, where I worked as a machine learning research assistant in David Blei's lab.I'm a full-stack developer, and my main tools are JavaScript, React, Ruby on Rails, Node.js, Python, and PostgreSQL. In the past, I've architected systems that handled tens of millions of unique users. As a designer, I'm focused on building smart, elegant, and intuitive interfaces with a focus on accomplishing specific user behaviors and developing an enjoyable experience, incorporating concepts from psychology.
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Co-Founder And CtoGoody May 2020 - PresentMiami, Florida, UsAt Goody, we’re using technology to help people enrich their personal and professional relationships, and build a category-defining product in the e-commerce space in the process. We make gifting as easy as sending a text, to help people celebrate or recognize others, and bring more positivity to the world.I lead our product and engineering teams to build our unique product experience.Some of my favorite things I’ve built at Goody:• The initial backend, mobile app, and web app• A gift experience that combines complex CSS animations with an animation made in After Effects• A way for customers to deposit money and set up recurring budgets for their team members• A developer API to let anyone add gifting and commerce to their app and earn revenue
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Tech Lead + Product ManagerEven.Com Sep 2018 - Dec 2019Engineering and product consultant for Even, in the role of a staff software engineer.Engineering and Product Lead: Partnerless• Led and shipped a new product that enables a core Even product, Instapay, to be used turnkey, without an integration with a partner employer, enabling new customer acquisition avenues and implementation options for partner employers.• As product lead, developed product strategy and roadmap, performed customer development and user research, and worked cross-functionally with teams to develop a customer acquisition strategy, improve sales value, and reduce repayment risk.• As engineering lead, responsible for technical architecture; acted as primary DRI for backend (Go) and frontend (React Native) implementation, working with other team members; performed data analysis.• Achieved high customer satisfaction (at one employer, 85% of surveyed members said the app had a positive effect on their financial health) and word-of-mouth marketing (77% recommended to a friend).• Delivered results from the program that was used as sales collateral for a national top-40 employer.Engineering Consultant: Internal Tools• Responsible for ground-up redesign of the support ticket routing system, solving key challenges of the support system: response times and staffing• Improved ticket allocation to advisors (support representatives), allowing for more balanced workloads and more flexibility to make staffing changes• Improved customer experience by prioritizing active tickets that have had a response from an advisor, trading off new ticket wait times with active ticket wait times, resulting in a reduction of response times for active tickets from 2–30+ minutes to 1–3 minutes• Improved customer experience by reducing cases where multiple advisors worked on a single ticket unnecessarily by 75%Skills used: Go, JavaScript, React Native, GraphQL, SQL
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Research AssistantBlei Lab, Columbia University Sep 2017 - May 2018• Worked on ArXivLab, a scientific research discovery platform, in David Blei's lab.• Deployed two machine learning models (word embeddings, topic modeling) for article similarity over the 1.3 million article database, with the data pipeline built in Python, frontend in React, and API in Node.js.• Contributed to Custom Views, a way for a user to segment the arXiv database to tailor their literature search.• Developed and optimized a system for displaying popular papers based on traffic data.• Redesigned the server architecture with Docker.• Managed and optimized the migration of 1+ billion data points into MySQL.
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Research AssistantCenter For Decision Sciences, Columbia University Sep 2015 - May 2016• Research assistant at the Center for Decision Sciences at Columbia Business School.• Worked on implementation of DEEP (Dynamic Experiments for Estimating Preferences), a tool for estimating individuals' risk preferences.• Published open-source project that allows any researcher to use DEEP in their studies.• Built tools to improve CDS's internal participant panel review system.• Assisted on building software for lab studies.
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Co-Founder And Chief Technology OfficerOnswipe Jan 2011 - Jul 2012CTO of Onswipe, a venture-backed technology and media company bringing magazines, newspapers, and blogs to tablets, for a beautiful reading experience. Acquired in August 2014.• Onswipe worked with clients like The New York Times, American Express, Sprint, and Hearst.• Architected platform that handled 44 million unique visitors & over 100 million pageviews in 2012.• Built entirety of the AWS-based backend infrastructure and most of the backend software, a data aggregator collecting tens of thousands of feeds and hundreds of thousands of articles.• Built and managed software that handled the entire tablet and some mobile traffic of large publishers like Slate and Hearst.• Hired for and instituted processes for the engineering team, focusing on testing, detailed documentation, code review, and coordination with product and sales teams.• Participated in product decisions as part of the product team and offered engineering input to product development. -
FounderThreewords.Me Dec 2010 - Jan 2011Founded threewords.me, a viral social application that gained 250,000 users in 3 weeks. Started as an experiment in viral marketing combined with social psychology and the ego. Covered on CNN, TechCrunch, Mashable, and TheNextWeb. Acquired by Reinvent in January 2011.
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Co-FounderDebateware Jan 2007 - Jan 2009DebateWare.com is an enterprise web software consultancy providing services to debate organizations. Clients include the Junior Statesmen Foundation.
Mark Bao Skills
Mark Bao Education Details
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Columbia UniversityComputer Science (Intelligent Systems)
Frequently Asked Questions about Mark Bao
What company does Mark Bao work for?
Mark Bao works for Goody
What is Mark Bao's role at the current company?
Mark Bao's current role is Co-founder and CTO, Goody | Technology + behavioral science.
What is Mark Bao's email address?
Mark Bao's email address is ma****@****roup.be
What is Mark Bao's direct phone number?
Mark Bao's direct phone number is +178185*****
What schools did Mark Bao attend?
Mark Bao attended Columbia University.
What are some of Mark Bao's interests?
Mark Bao has interest in Habits, Aerobics, Mobile, Exercise, Technology, Social, Reading, Sports, Neuroscience, Web.
What skills is Mark Bao known for?
Mark Bao has skills like Start Ups, Software Development, Product Management, Entrepreneurship, User Experience, Product Development, Enterprise Software, Mobile Devices, Web Applications, Business Development, User Interface Design, Strategy.
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