Chief Marketing Officer
Atlanta, Ga, Us
B2B SaaS digital disbursements startup, founded in 2018. Employee #6. > Serial success in long-term partnership cultivation to drive growth and new revenue. Converted the firm’s sponsor bank into a client over a 24-month span to reveal a new multimillion dollar revenue stream. > Signed the world’s largest real estate firm and the largest auto warranty company in the U.S. as clients. These achievements and others like them helped the firm double its gross revenue annually for 3 years in a row. > Played a visible support role in the multi-year partnership development of Visa, Mastercard, Moneygram, NCR, and numerous others.> Improved sales win rate by working closely with strategic partners to produce compelling cobranded GTM assets. > Quickened the sales cycle & increased cross-selling by implementing HubSpot, defining the sales pipeline, upskilling the sales team, producing real-time sales & marketing reports > Daily collaboration with both Product and Sales teams to analyze market activity, define and refine products based on customer feedback, articulate value propositions, and serve as client advocate > Quickly cemented a reputation for producing top quality work, setting & meeting ambitious deadlines, analyzing and resolving obstacles, and driving toward goals