Responsible for building and leading a digital transformation consultancy within the media line of business - connecting data, technology and advanced analytics to media activation and business outcomes.Successfully led digital transformation projects across several key clients including Air New Zealand (MMM informed Media), Kathmandu (CDP media activation) and South Australia Tourism (digital and measurement roadmap).

Responsible for developing an entirely new way of thinking across some of our most progressive clients – that is, how can we truly bring Media and CX together - in order to create genuine paid, owned and earned, omni-channel solutions. This means taking actions to acquire your ideal customer – rather than just any customer – and to retain and grow the high-value relationships you already have. Core tenants of this integrated model include: [1] An adaptive mindset that enables creativity and big ideas to grow and flourish from any point of the customer journey [2] A unified technology and data strategy to create consistent end-to-end experiences [3] A holistic view on measurement that focuses on not just short-term KPIs but also on business outcomes that lead to long-term, loyal and active customers.Successfully led digital transformation projects across several key clients including Big W, Medibank and Mini.

Responsible for defining and growing the group's commerce offering - including developing our integrated 'total commerce' maturity framework (below) - as well as leading a center of excellence of relevant SMEs across Media, CXM and Creative. Successfully led commerce transformation projects across several key clients including Dan Murphy’s (Member Loyalty Program), Cash Converter (Customer Lifetime Value), L'Oréal (Retail and eCommerce Media) and Patties (D2C Launch).I've also presented at a number of relevant industry events, including Salesforce Live, IAB Series on Australian Commerce and Mumbrella's Retail Marketing Summit.

Responsible for defining and driving the group's innovation agenda - including leading a cross functional team of 22 and an annual budget of $1.5M. Our purpose was to give people a unified, human-centric and agile approach to innovation, helping them to create amazing ideas and solutions for our clients.Key initiatives included [1] 'Innovation Champions' - an 8 week program to successfully embed design thinking methodologies to our way of working [2] 'Brainbox' - an idea incubator program to nurture innovative and creative thinking among employees, with a $100,000 investment prize and [3] 'Futurology Masterclass' - designed to bring groups of non-competing clients together, in order to scenario plan how emerging technology will impact future business opportunities. We were recognized for our work in AFR’s Most Innovative Companies for 2019.

AI in Marketing & Developing AI in Business courses

I joined this industry board because I passionately believe in their purpose - to build the efficiency and effectiveness of digital advertising, with a focus on developing and educating best practice within our industry. Personal highlights include presenting to 2,500 industry peers at the MFA Ex events on the Future of Media and Advertising (video link below), as well as judging MFA Awards.

Responsible for the digital strategy and roadmap across all tier 1 clients. Key digital transformation projects included Accor (Data Led Content), Pandora (O2O Integration) and PayPal (Retention and Cross-Sell Strategy). Responsible for the agency’s growth agenda, including M&A strategy. Successfully led the acquisition and integration of Scorch (2017) and Search Factory (2018), as well as the successful internal integration of Columbus and Amnet (2019). iProspect evolved into a digital powerhouse in ANZ during this period; becoming the biggest performance agency by headcount, revenue and billings.

Responsible for developing and diversifying the agency product offering from exclusively search (2014) to a full suite of digital and data services (2017). This included building capabilities in programmatic, social, data and analytics and creative, from the ground-up, as well as creating an integrated proposition that would allow us to win Campaign Asia Digital Agency of the Year in 2015, 2016 and 2018. The agency doubled in revenue over a 3 year period, through both organic growth of existing clients and net new client wins including Cotton On, Pandora, PayPal, Pearson, RACV, Specsavers and Starwood Hotel.

Key client work: Diageo, Microsoft, Shop Direct Group

Key client work: British Gas, Thomas Cook, Virgin Media

Key client work: American Express, Kelloggs, Panasonic