Shaping the Strategy function at Crowe to be a catalyst for profitable growth across the firm's business units and industry verticals. Leading a growing team of strategists, business designers, and innovators who combine practical business strategy with the creative methods and mindsets of design thinking to help Crowe businesses and entrepreneurs lead their markets with differentiated offerings.

My journey with Crowe started as part of a business design team focused on driving growth in the Consulting business unit. We combine practical business strategy with the creative methods and mindsets of design to discover market opportunities, design differentiated offerings, and drive growth outcomes for key Consulting offerings at Crowe.

At Designvox, I led teams in key client engagements where we used the power of design thinking to help organizations differentiate and drive profitable growth.In my role as a Senior Business Designer, I touched many different industries and many aspects of business including product and service design, business model design, pricing strategy, content and communications, marketing, and go-to-market systems. My role often included conducting customer research, analyzing findings to uncover insights, exploring growth opportunities, architecting strategy, creating alignment, leading workshops, collaborating with teams, etc. I always try to keep an eye on the broader picture of strategy and growth.

While at Cull Group I managed client relationships and led project teams. I was the primary go-to-market strategist.As a go-to-market consultant, I helped clients bring new products to market, develop growth strategies, define pricing strategy, create thought leadership content, plan and execute lead generation campaigns, etc.For a few years, I took a break from strategy consulting and reinvented myself as a technology lead. I taught myself how to write code and became proficient enough to architect content management systems and build web apps that helped clients digitally transform their businesses.NOTE: From May 2005 to Aug 2006 I was employed full-time for a Cull Group client as a CEO of a start-up venture. The aim was to build a successful retail franchise prototype as well as launch an ecommerce business. About 15 months into the project, the parent company abandoned it's direct-to-consumer strategy and decided to focus on it's wholesale business so I returned to full-time employment at Cull Group.

I had a short stint as a freelance marketing strategy consultant. I quickly realized I didn't want to work on my own and decided to join a strategy and design agency.

I joined a technology startup at the age of 22 and quickly worked my way up to Head of Marketing. I was part of the management team that helped the company raise venture capital, grow to a 25-person company, and get acquired (twice). My role included go-to-market strategy, product development, branding, partner channel development, thought leadership strategy, event marketing, lead generation, and more.

I left DePaul University early to start a social venture in Senegal, West Africa. I created one of the first online marketplaces to give West African artisans access to a larger market for their goods. I also imported American products into the informal sector in Senegal and provided local entrepreneurs an opportunity to start a micro-business that could support their families.