Cluster Digital Marketing Manager
CurrentAs Cluster Digital Marketing Manager, I have led the marketing and brand strategy for multiple high-profile real estate and hospitality projects, extending my expertise across Safeer Group's multiple brands. My key achievements include successfully coordinating the launch of four major buildings in Dubai: Welcome Residency in Arjan, Royal Regency Business Bay, and both towers of Royal Regency Suites. I also optimized marketing workflows for the hospitality & F&B industry, specifically for Royal Regency Dubai Marina Hotel (Safeer Tower Marina), and assisted in the rebranding and launching of the Four Points by Sheraton Production City Hotel. Additionally, I played a significant role in the company's rebranding efforts and the development of brand guidelines in 2024.In my role, I led social media, email marketing, website coding and updating, as well as graphic design initiatives, delivering effective collateral across online and offline platforms, including radio, EDM campaigns, and newspaper advertisements. I also managed the marketing strategies for Cityscape exhibitions in Saudi Arabia, Qatar, and Dubai, as well as a standalone exhibition in Singapore. In late 2023, I represented the company at a crucial developer exhibition in Shanghai, China, enhancing our international presence. Currently, I am focused on developing the market positioning for The Chedi Dubai, a 53-floor ultra-luxury tower set to redefine hospitality and brand living.
