Lead global media planning and strategy for EA SPORTS FC, working closely with brand marketing, creative, and marketing intelligence teams to enhance brand awareness.Manage a diverse global team across LATAM, NA, APAC, and Europe, ensuring alignment with the brand's mission while adapting strategies to local markets.Develop and execute media strategies that translate business objectives into actionable plans for regional teams.Oversee media measurement, setting KPIs and collaborating with analytics teams to monitor and optimize campaign performance.Maintain strong relationships with major media platforms, exploring new capabilities and staying informed on industry trends. Manage key global partnerships to ensure campaigns reach the right audience effectively.Balance the dual objectives of driving brand growth following the rebrand from FIFA to EA SPORTS FC and ensuring sales retention and growth.

As the Head of Strategy and Planning, my key responsibilities involve leading the development of overarching, multi-channel client strategies and managing their accounts, while building and maintaining strong relationships with our client teams. I develop and implement growth plans for each client to ensure goal growth in line with targets, but of course always look to exceed!With this I ensure I, and our tems, keep up with the latest digital innovations, so we can keep working efficiently and stay ahead of the curve. This means we always have new channels and opportunities to drive growth for our clients. I lead new business pitches, negotiate terms with new clients and contribute content and campaign ideas proactively. I identify individual training needs and deliver training effectively to develop each team member.As a senior leader, I display positive behaviors that reinforce our company values of Accountability, Collaboration, Exploration & Integrity, motivate my team and work collaboratively with other senior managers to build this ethos within the wider team.I work with the wider agency team to build strong relationships with clients, seek innovations and provide new ideas that demonstrate that equimedia is different from typical media agencies.

Head up all performance marketing responsibilities at NBSIdentifying new opportunities & growing existing partnerships. Set the strategy across core marketing channels using strong prioritisation and planning skills. Led all performance marketing at Nationwide Building Society, including overseeing PPC, affiliate/aggregator program, SEO, and display & social activity ran out of my team.Manage key stakeholders across the budget to ensure their media budgets were invested in the right way, driving the ROAS needed for the business.

• Manipulating and managing large data sets on a daily basis for account amendments and bulk uploads.• Using Google Analytics to analyse user behaviour and website performance.• Extensive use of Microsoft Excel – using complex formulas and functions for analysing data, identifying patterns and increasing productivity by speeding up daily tasks through automation.• Managing and maintaining multiple large scale PPC (Pay per Click) accounts in a range of industries through Google AdWords and Bing AdCenter. Providing insights on how to maximise ROI whilst consistently optimising accounts to ensure optimum efficiency.• Overseeing and managing certain team objectives ensuring certain team members are contributing to meeting our objectives.• Providing advice and guidance when required to other team members. Ensuring the flow of communication and maintaining a strong level of knowledge of all clients.• Providing recommendations on techniques to expand and improve accounts further by embracing and testing new products and cutting edge tools. • Analysing & scrutinising results in fine detail to discover trends and anomalies and presenting findings in a clear and understandable manner to clients and/or colleagues.• Applying business and industry knowledge to company blogs and providing opinions and demonstrating knowledge when required.• Contributing to new content ideas and writing blog posts for new industry updates and/or new technology.• Skills – prioritisation, time management, attention to detail, problem solving, quality checking, meeting deadlines, communication, data management, blog writing, budget management, presentation skills and working in a fast paced interrupt environment.

• Manipulating and managing large data sets on a daily basis for account amendments and bulk uploads.• Extensive use of Microsoft Excel – using complex formulas and functions for analysing data, identifying patterns and increasing productivity by speeding up daily tasks through automation.• Managing and maintaining multiple large scale PPC (Pay per Click) accounts in a range of industries. Providing insights on how to maximise ROI whilst consistently optimising accounts to ensure optimum efficiency.• Testing client websites - providing recommendations to improve end user experience, giving detailed feedback and testing in multiple environments (Desktop, mobile, tablets & a range of browsers).• Providing recommendations on techniques to expand and improve accounts further by embracing and testing new products and cutting edge tools. • Analysing & scrutinising results in fine detail to discover trends and anomalies and presenting findings in a clear and understandable manner to clients and/or colleagues.• Skills – prioritisation, time management, attention to detail, problem solving, quality checking, meeting deadlines, communication, data management, blog writing, budget management, presentation skills and working in a fast paced interrupt environment.