Mark Vanek Email & Phone Number

Wilton, Connecticut, United States

During an exciting time in cycling and consumer-purchase behaviors, I have joined a core team tasked with launching new projects. Roles encompass product management and marketing support. Do a lot today to impact a lot tomorrow!

Philadelphia, Pennsylvania, United States

After the bankruptcy of Advanced Sports International, and change in ownership of the Fuji, Breezer and SE Bikes brands; I was charged with rebuilding the product and development team to resume business. Roles included hiring of staff, product-development budgeting, establishment of compliance and testing protocols, third-party design and engineering.

Greater Philadelphia Area

Working alongside bicycle pioneer Joe Breeze, I was charged with the task of product re-branding for the 2017 mountain, adventure and transportation model lines. Product management roles extended through the 2021 model year. Expanding on my work in the component world, I enjoyed returning to develop complete bikes with the goal of delivering new product.

Greater Philadelphia Area

Frosting on the cake! Serving as product manager for components to serve both OEM and aftermarket needs. Duties covered market strategy, sourcing of parts, budget-management for production tooling & molds, price negotiation, and procurement of suppliers. Categories include wheels, handlebar/stem/seatpost, saddles and drivetrain. Components were developed.

Greater Philadelphia Area

After working in a product manager role to rebuild Breezer Bike's product range for launch in 2017 I transitioned into a greater role to also curate the dealer & consumer facing aspects of the brand. This has covered managing video/photography, social media, consumer, retailer and territory sales-rep support and product-marketing content with a new website.

Marin County, CA

• Private party design, development and sourcing for Outdoor Industry companies seeking help to bring new products to market.
• Project Management
• Market & Category Research
• Customer Relations

Greater Philadelphia Area

Lead development of customer needs for producing bikes that meet requirements of budget, function, aesthetics and connectivity with internal systems. Role includes securing vendors for component production, mold & development-fee negotiations, BOM management, supervision of production and liaison for third-party suppliers with assembly factories.

San Francisco Bay Area

Responsible for evaluating the market and producing a line of bikes that echoed the brand narrative and offered unique features for riders. Primary duty was for product development and design of model year 2010-2014 men's and women's pavement bicycles and 2010-2015 men's and women's 700c road bicycles. Activities included domestic & Asian vendor sourcing.

San Francisco Bay Area

Oversaw marketing directives covering budgeting, promotion, PR and events. Processes involved working with the company CEO, CFO and department heads to identify needed initiatives to drive brand objectives and then create scalable plans to integrate and achieve targets in respective areas. Activities:-Advertising purchasing and media relations-Trade and.

San Francisco Bay Area

Enjoyed seven years working with independent and multi-store customers in sales while leading the inside sales staff and assisting the sales manger for sales data gathering of the national territory rep force. I also held position as outside territory sales rep for San Francisco, Marin and Sonoma Counties. Activities:-Implemented factory-direct shipments.

San Francisco Bay Area

​Managed a team of eight staff members along with two other managers at a leading bike and accessory retailer. I contributed my previous racing and mechanic experience to work with staff on selling higher average sale transactions​Activities:-Instituted an in-store bike fitting program for premium bike sales-Developed an after-work social ride club with.