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Product marketing is like the old game show “Name That Tune”. The goal is to find the compelling benefit and get the customer to identify with it in as few notes (or words) as possible. That is what I do.I love cars. I love the Internet. The intersection of my two loves is my passion and career. Connected cars are becoming the next great consumer electronics device on wheels. The change will be as dramatic as the move from the flip phone to the smartphone. The connected car revolution is poised to transform our lives. Vehicle manufacturers are embracing the shared economy in anticipation of car ownership migrating to mobility as a service. Autonomous driving is coming too and will save lives by addressing and hopefully mitigating the 95% of accidents that are based on human error. Throughout these transformations, I’ll be involved in defining and monetizing connected car breakthrough experiences. -- Mark
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Evp, MarketingWay.ComCalifornia, United States -
Evp Marketing & Strategic AlliancesRidecell Oct 2016 - PresentSan Francisco, California, UsLeading all marketing activity and strategic alliances initiatives at Ridecell. Am an industry spokesperson for shared mobility and the digital transformation of fleets. Ridecell (www.ridecell.com) powers the next generation fleet offerings including carsharing, fleet automation, vehicle security and proximity locking. 20 customers, including BMW, Arval, Toyota and AAA use our proven platform to launch, operate, and scale their fleet services. Led the marketing team while company successfully raised nearly $200M in funding. -
Plug And Play Mobility/Marketing MentorPlug And Play Tech Center Sep 2020 - PresentSunnyvale, Ca, UsAdvisor to mobility companies in 2020 and 2021 batches for Plug and Play Tech Center -
Global Head Of Connected Car Product Marketing, Iot CloudCisco Mar 2015 - Oct 2016San Jose, Ca, UsLed connected car product marketing at Cisco-Jasper. Defined product offerings for automotive OEMs and developed the value proposition, marketing plan and assets necessary to effectively reach the automotive industry. Responsible for inbound and outbound product marketing. (Joined Cisco via Jasper acquisition.) At Jasper I lead the connected car product marketing. Defined the value proposition and go to market strategy for automotive OEMs for Jasper's connected car services platform. -
Director, Product Marketing, Iot Outdoor DevicesHere, A Nokia Business Jan 2014 - Jan 2015Eindhoven, North Brabant, NlI led the Product Marketing team in a stealth division of HERE that was building IoT connected consumer electronics devices. Responsibilities include defining the launch plan, creating and testing product value propositions, segmenting and defining the market, developing the community strategy and positioning products in a new category of consumer electronics device. The division was shut down weeks before the product launch due to corporate restructuring. -
Director, Location And Transportation Product MarketingHere, A Nokia Business Aug 2011 - Dec 2013Eindhoven, North Brabant, NlLed 18 person location services marketing organization at the worlds leading connected car content company. Defined product directions and themes for the suite of personal navigation and transportation related apps. Defined product roadmaps, created product marketing materials, launched products, developed go to market strategies etc. Oversaw $5+M budget.
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Director, Social Networking & Messaging Services, Product MarketingNokia Oct 2007 - Aug 2011Espoo, Southern Finland, FiLead the product marketing team for mobile messaging and social networking for Nokia. Developed global service adoption programs targeted at operators. Internal communications lead. Press and analyst spokesperson for Connect: one of the five mobile service divisions. Incubated Nokia's overall messaging and service product line. Developed and launched a service offering for the entire range of Nokia handsets to make mobile email accessible to the masses. I launched a new service offering that broke the norm at Nokia and was to be deployed across all business divisions. I oversaw a nine figure acquisition to establish the base technology for the service offering. -
Director, Business Development, Alliances And PartnershipsNokia Jun 2005 - Oct 2007Espoo, Southern Finland, FiResponsible for Nokia Enterprise Software Solutions alliances and developer program team. Manage team of 35 business alliance executives and software developers to deliver superior enterprise oriented third party solutions for Nokia platforms. Develop new partnerships and business models to enhance the reach of Nokia software solutions. Pioneer free internet service model with respect to enterprise solutions Manage partnerships and delivery of email partner solutions that ship bundled with Nokia phones. Worldwide responsibilities include software development and alliance management.
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Senior Director, Strategic AlliancesOpenwave Apr 2004 - May 2005Redwood City, UsBusiness Development Sr. Director chartered with leading the Openwave strategic alliances team. Developed partnerships and alliances for telecommunications and enterprise network infrastructure markets. -
Independent Business Development ConsultantIndependent Consultant Sep 2002 - Apr 2004Independent consultant focusing on strategic alliances and channel strategies. Client engagements include developing OEM Business Development relationships, and corporate channel strategies and processes.
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Vp Business Development And MarketingGeoworks May 2001 - Sep 2002Executive team member hired to manage the marketing and business development teams responsible for corporate M&A, strategic partnerships and developer programs for wireless developers, carriers and systems integrators. Responsible for building a developer community for always-on rich client 2.5 and 3G wireless applications and services and enabling wireless carriers as platforms for third party wireless data solutions.
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Director, Business PartnershipsInktomi Mar 1999 - Jan 2001UsResponsible for turning Inktomi's flagship caching product into a platform for network based value added services. Created a developer program and hired and managed the Strategic Alliances, Business Development and Developer Product Marketing teams for Wireless and Network Products divisions. Formed marketing campaigns for recruiting, signing and co-marketing wireless internet caching platform partners -
Director, Platform MarketingCommerce One Jan 1998 - Mar 1999UsDeveloped product and partner strategies needed to establish MarketSite as the industrys leading business to business eCommerce portal solution. -
Group Product Manager, Java PlatformNetscape May 1997 - Jan 1999Dulles, Virginia, UsManaged product definition, strategic alliances, customer research, outbound marketing, and program management for Java, JavaScript and CORBA within the enterprise. -
Developer Relations Manager, Internet And ComponentsApple Computer Jun 1991 - Mar 1997Cupertino, California, UsAlliances Manager for Internet and Component software developer products. Built and managed team responsible for the definition of the software components strategy, product plans and the implementation of related developer marketing programs for Macintosh system software. Responsible for product definition, developer positioning and marketing for OpenDoc, Cyberdog (Web browser), Netscape plug-ins and Java components.
Mark Thomas Education Details
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The Wharton SchoolFinance -
University Of California, BerkeleyEconomics
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Homestead High
Frequently Asked Questions about Mark Thomas
What company does Mark Thomas work for?
Mark Thomas works for Way.com
What is Mark Thomas's role at the current company?
Mark Thomas's current role is EVP, Marketing.
What is Mark Thomas's email address?
Mark Thomas's email address is ma****@****ell.com
What is Mark Thomas's direct phone number?
Mark Thomas's direct phone number is +165027*****
What schools did Mark Thomas attend?
Mark Thomas attended The Wharton School, University Of California, Berkeley, Homestead High.
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