Sports marketing, commercial & investment advisory, clients include:World Rowing: Key event & commercial strategy in Asia. Part of the working group involved in strategic commercial review & successful bids & management of events such as the 2021 World Rowing Championship (now 2025 due to Covid cancellation), Shanghai.Rolex Shanghai Masters: Retained by local promoter JUSS Event to support commercial & operational activation of China’s preeminent international ATP 1000 tennis event.E-Bike GP Series: Strategic & commercial development of global Series. Responsible for strategy, commercial, marcom, CRM & data strategy.Omnicom Experiential Group: Executive Consultant working with clients such as Intel, Allianz, P&G, & Visa in their strategic planning, activation & operational initiatives including governance/compliance, rights activation, athlete strategy, branding & hospitality for the 2020 Tokyo & 2022 Beijing Winter Olympics.Seat Unique: Advisor & Investor.AC Milan: Sourced, negotiated and completed deal for AC Milan Academy in China with PacificPine Sports.Chinese Central Sports Bureau: Elite development of the Chinese National Women's Rugby 7s Program resulting in qualification for the 2018 Rugby 7s World Cup & 2020 Olympics.FIA Pure Motorsport: Commercial development & media distribution of FIA-owned motorsport magazine program.Sisters Grimm: Supported negotiation with Chinese State-owned company Poly Group to act as promoter of the 2019 Inala 4-city China Tour. Advisory board of immersive theatre experience project.British Swimming: Assessment of commercial rights & supported the development, sales & activation. Specific attention to the FINA World Diving Series event staged at London's Aquatics Centre.rEvolution: Source, negotiate and complete acquisition of a UK-based agency for European expansion of US agency. F1H20: Sanctioning, organization, commercial & marketing communications Grand Prix of London staged in 2018.

Supporting strategic growth of a best-in-class global research, digital & creative agency that makes sport more relevant to more people

Supporting business growth and investment of the world's leading cloud platform for global sponsors and rights holders to manage and evaluate their corporate ticketing and hospitality programmes

Rowcave creates immersive, connected, gamified fitness, training & competition experiences

Supporting investment & commercial aspects of relaunching Sisters Grimm's South African dance musical INALA to commence a West End residency starting October 2024 in line with 30 years of South African democracy, during the UK’s Black History Month & 10 years since INALA premiered

Regular guest lecturer & speaker covering a cross section of subjects relating to Asian & China Sports & Sports Marketing, delivered to undergraduate & postgraduate students. Experience with top educational institutions such as Loughborough University London, London School of Economics, AMOS, etc.

Retained by Quimera Energy to support strategic and business development. Quimera Energy is a wholly owned subsidiary of Quimera Group, develops energy efficiency projects focusing on reducing costs and promoting distributed energy systems using sustainable technologies specifically focusing in the property & hospitality sectors. To this date, some of the largest hotel chains worldwide trust Quimera Energy to develop its innovative projects to improve their energy management and efficiency and match sustainability related goals.

Founded S2M Group, a full service sports marketing, facility and event company and acted as its Managing Director since inception. S2M has worked over a cross section of sports that includes football, motorsport, rugby and mass participation among others and achieved global capability coupled with focused Asian business knowledge. As leader of S2M responsible for a full-service strategy and execution agency, highly responsive to the needs of its clients. S2M owned & promoted propriety sports events as well as delivering strategy, events and activation activities on behalf of clients.S2M key propriety events included Asian Le Mans Series, Shanghai Sevens & China Road Running Series.S2M Brand Marketing Clients: Coca Cola, Land Rover, Heineken, Nike, Adidas, Puma, New Balance, Li Ning, Diageo, Societe Generale, Mercedes Benz (AMG), HSBC, Aston Martin, Guinness, Aggreko, Dow Corning, ING, Vodafone, Aviva-Cofco, Lexus, RSAS2M Sports Rights Representation: Clients included; World Rugby, China Central Sports Bureau, Chinese Olympic Committee, ARFU, China Rugby Football Association, ACO, Formula 1, A1GP, World Archery, Beijing Sports Commission, Shanghai Sports Commission, World Rowing, GMR, EXTREME, B.A.R. Honda F1, Williams F1, West Ham United, West Bromwich Albion, Leicester Tigers Rugby, Techeetah Formula E TeamSports Facility: Projects included;Jiangwan Sport Center: reopening, master and business planning of the 70-year old extensive Jiangwan Sport Center, and undertook initial operational control and management Facilities included a football stadium a 2500 seat gymnasium and natatorium. Megafit: Build and operational management of 2 centers; a 4500 square meter commercial fitness center in downtown Shanghai (Megafit Huaihai) and 10,000 square meter suburban multi-sports club (Megafit Jinqiao)Shanghai 2000 Football Stadium Projects: Consulted on strategy, negotiation, build, marketing and operation

After initially working with the ACO as China promoter on Intercontinental Le Mans Cup (precursor to FIA World Endurance Championships) on 2009-10 6 Hours of Zhuhai. Went on as a partner the ACO to re-establish Asian Le Mans Series acting as promoter and Managing Director. Secured Private Equity funding, operated all aspects of a Pan-Asian Motor Sports series staging races in China, Japan, Korea, Malaysia & Thailand. Key partners included Michelin, Total, Trans Asia Airlines

Sanctioned by World Rugby, Asian Rugby Football Union China Rugby Football Association as part of the Asian Sevens Series and acting as promoter and Managing Director. Secured funding from World Rugby, Asian Rugby Football Union and Chinese Government Partners. Key partners included Land Rover, HSBC, Societe Generale, Heineken, Virgin Atlantic, Dow Corning, Aggreko, Guinness.

Working with Chinese government developer and international hotel group. Responsible for the pre-opening, opening and thereafter on-going general management of Shanghai’s largest downtown sports and recreation club. Facilities included, 12 tennis courts (1 show court, 2 indoor courts), indoor pool, large fitness center, 12-lane bowling facility incorporating 3 F&B outlets. During management venue hosted National China Games Tennis Tournament