Managing Director
CurrentSports marketing, commercial & investment advisory, clients include:World Rowing: Key event & commercial strategy in Asia. Part of the working group involved in strategic commercial review & successful bids & management of events such as the 2021 World Rowing Championship (now 2025 due to Covid cancellation), Shanghai.Rolex Shanghai Masters: Retained by local promoter JUSS Event to support commercial & operational activation of China’s preeminent international ATP 1000 tennis event.E-Bike GP Series: Strategic & commercial development of global Series. Responsible for strategy, commercial, marcom, CRM & data strategy.Omnicom Experiential Group: Executive Consultant working with clients such as Intel, Allianz, P&G, & Visa in their strategic planning, activation & operational initiatives including governance/compliance, rights activation, athlete strategy, branding & hospitality for the 2020 Tokyo & 2022 Beijing Winter Olympics.Seat Unique: Advisor & Investor.AC Milan: Sourced, negotiated and completed deal for AC Milan Academy in China with PacificPine Sports.Chinese Central Sports Bureau: Elite development of the Chinese National Women's Rugby 7s Program resulting in qualification for the 2018 Rugby 7s World Cup & 2020 Olympics.FIA Pure Motorsport: Commercial development & media distribution of FIA-owned motorsport magazine program.Sisters Grimm: Supported negotiation with Chinese State-owned company Poly Group to act as promoter of the 2019 Inala 4-city China Tour. Advisory board of immersive theatre experience project.British Swimming: Assessment of commercial rights & supported the development, sales & activation. Specific attention to the FINA World Diving Series event staged at London's Aquatics Centre.rEvolution: Source, negotiate and complete acquisition of a UK-based agency for European expansion of US agency. F1H20: Sanctioning, organization, commercial & marketing communications Grand Prix of London staged in 2018.