Mark, the co-writer of the business book, 'Never Going Back - How Covid-19 changed work for good', has been at the helm of his innovative and award-winning marketing consultancy for 30 years. Over that time Word Association has served over 200 clients, created more than 50 jobs and turned over in excess of £15 million. The consultancy has featured in the top 10 positions of PR Week regional and sector league tables and has won his profession’s leading accolade, a CIPR Excellence Award for a PR, design and digital campaign the judges described as “utterly compelling”. Big name clients include BMW and IBM as well as government bodies, universities, NHS Trusts, local authorities, national charities and SMEs working across a wide range of sectors. Mark puts down much of Word Association’s success to his innovative style of management. Long before it was fashionable in the late 1990s, Mark managed his team remotely making the most of the then emerging technology, trail-blazing a results-focused approach built on trusting his workers. Word Association was a Future Work Award winner in 2002 and has been featured in the Mail on Sunday, The Guardian and best-selling Business Book, Future Work. His story has inspired and entertained audiences at numerous conferences – both nationally and internationally - run by bodies such as the Institute of Directors and British Chambers of Commerce. As a pioneer and expert in hybrid working he has become a leading authority on the future of work.