Mark Tierney Email & Phone Number

London, England, United Kingdom

I lead Stop Scams UK - a not-for-profit, cross-sector, industry-led collaboration between UK banks, telcos and tech firms (Amazon, Google, Meta, Barclays, The Co-operative Bank, HSBC, Lloyds, Nationwide, NatWest, Santander, Starling Bank, TSB, BT, Gamma, TalkTalk, Three etc) to stop scams at source. We have 27 paying members across these 3 sectors, and our programme of work includes product and data innovation, insight and policy. Through our work we make the UK a less attractive place for scammers to operate. We protect consumers and businesses, keeping them safer, and saving them money and distress.

London, England, United Kingdom

London, United Kingdom

Non-exec trustee for a performing arts charity with heritage assets. £2.3m turnover including a £900k wholly-owned commercial business (bar, catering, wedding, film hire etc) and 28 salaried employees.

Leading marketing strategy and delivery for BBC Radio & Education, an output division with over £400m annual content spend. BBC Radio reaches 62% of the UK every week; BBC Children's (CBBC and CBeebies) reach 48% of 0-15s. BBC Bitesize is used by 80% of GCSE students. Specific focus on digital and broadcast acquisition and retention plan for the new BBC Sounds on-demand audio product. Managing a team of 28.

London, United Kingdom

Award-winning (Cannes silver, D&AD Yellow Pencil, Promax 2x Gold) rebrand of BBC Two, the UK's 3rd largest TV channel with weekly reach >40%. Rebrand of BBC Bitesize (an online curriculum learning product which reaches 75% of the UK's secondary school students) in partnership with BBC User Experience & Design. Managing a team of 9.

Set up BBC Studios' b2b marketing and brand strategy for its launch as a commercial production company. Scoped its marketing & research requirements; defined roles and recruited permanent team.

Led marketing for 2 TV channels, including delivery of over 150 campaigns/yr and 20,000 TVRs; winning multiple industry creative awards. Repositioning and relaunch of Top Gear. Positioning and delivery of pan-BBC landmarks, eg the WW1 Centenary, packaging disparate content from across the BBC into a coherent audience proposition.

Leading the marketing interface between the BBC and its commercial subsidiary BBC Worldwide with a focus on Natural History, to enable better aligned operation in both organisations, and a more coherent audience experience.Developed and rolled out a formal brand definition process for the BBC group's most powerful and valuable global content (Top Gear, Strictly, Doctor Who, natural history etc).

Leading all marketing and research activity for BBC Radio 1, 1Xtra, 2, 3, 4, 4 Extra, 6Music, Asian Network, iPlayer Radio, and BBC Music. Led team of 22.

Leading strategic marketing planning across over 20 BBC service brands across TV, radio and digital services in the UK. Allocating owned media and cash investment worth c. £500m/yr. Managing team of 5.

Driving transformation from the UK’s second smallest newspaper to the world's second largest English language quality online news service. Building digital commercial products and services, including Guardian Soulmates (dating) and Guardian Jobs. Line managing a team of 7 and a budget of £14m.

Weybridge, Surrey

Classical fast moving consumer goods brand marketing, working on brands including Pantene, Clearasil, Always and Max Factor. Delivered efficient assortment and data-driven category management projects; launched brand line extensions; and led partnerships with major retailers, eg Boots.