For more than 30 years, IBACOS has partnered with leading homebuilders, industry suppliers and government to help catalyze innovation and improve home quality, performance and sustainability in the USA and across the world. We believe in the power of deep collaboration to create meaningful homebuilding innovations that respond to the changing needs of the homeowner, the builder and the planet. Our diverse team and deliberate work process, aligned with these close market relationships, fuels the research of new ideas and supports the accelerated development and delivery of new value propositions for building products and technologies that are focused on making a sustained and scaleable difference.

I joined GE as a young industrial designer in the Netherlands before being given the opportunity to come to the USA and build a product design and engineering team supporting new market and application development for GE Plastics throughout North America. This evolved into leadership of new business development in the building and construction industries in the U.S and then Europe - before aligning with the emergence of IBACOS and the beginning of the entrepreneurial adventure that was to become the central story of my professional career.