Mark T. Mcferron Email & Phone Number

Creative and marketing in social media.

Creative, Marketing & Social Media Management

Franklin, Tn, Us

I assist in the strategy and creative development to optimize and explore innovation, customer experience, and to support and drive cross-functional programs.I direct team(s) to lead journey mapping across segments of the business to explore, optimize and discover processes, opportunities and best practices from the customer’s perspective. I support internal teams in creating a framework for prioritizing actions across the enterprise. My goal is to assist in getting feedback and ideas either internally and/or with consulting groups to improve the overall customer experience. It’s then my responsibility to take the customer feedback and apply infographic plus other creative assets to quickly and efficiently communicate the customer experience.I support human-centered processes and programs via Design Thinking and other means to fill critical gaps in order to enhance the experience our customers.Overall, being an advocate for the customer is what I do.

Cincinnati, Oh, Us

Being innovative is largely being creative. My role is to co-create with conceptual thinkers and design a visual story supporting their vision and goals. I have the responsibility to inspire and ensure all creative output adheres to a successful brand (dream) while delivering positive results.

Louisville, Kentucky, Us

Work directly with research and analytic segments of business to merge consumer insights, research results, company data into visualizations, info graphics and journey maps. • Conceptualized, developed and designed graphics solutions--applying logic and research to design decisions• Created visual order to disparate graphic concepts or data sets to emphasize key takeaways• Converted data into industry concepts to transform into clear, accurate graphical visuals for use in print and web media

Louisville, Ky, Us

Provided complete creative management as Home Quality Management, Inc. was being purchased by Signature HealthCARE. Main objective was to develop new identities, strategy and branding for several divisions of the new company that coincide with the vision & mission statement.Allied with marketing in developing visual mapping for Voice of the Customer - surveying nursing home residents and family, First Impressions - creating visual customer expectations at 40 nursing homes, Best Practices - designed engagement graphics and Stakeholder surveys - designed encouraging program materials.